Publications

May 2015 (Revised May 2017)
Case

Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

By: John A. Quelch and Margaret L. Rodriguez

In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details

Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States

12 Apr 2021
News

Healthier by Design

06 Jan 2015
Video

Elaine Goodman - Making A Difference

April 1, 2020
Article

Coronavirus Is Putting Corporate Social Responsibility to the Test

By: Mark R. Kramer

A great many large companies talk about their values, or about how much they care for their employees and other stakeholders. The coronavirus crisis is the time for them to make good on that commitment. The author offers some things that corporations can do to help... View Details

Keywords: Health Pandemics; Corporate Social Responsibility and Impact

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29 Oct 2015
News

Walgreens-Rite Aid merger would pose challenge to CVS

October 1997 (Revised April 2002)
Case

Planned Parenthood Federation of America (A)

By: V. Kasturi Rangan and Elaine V. Backman

Outlines the dynamic shifts in the external environment surrounding Planned Parenthood's operations in 1994. Health care reform was threatening some of its core customer base. The organization had to come up with a strategy and a process for adapting to the new... View Details

Keywords: Nonprofit Organizations; Health Care and Treatment; Health Industry; United States

20 Nov 2018
First Look

New Research and Ideas, November 20, 2018

Outcome measures top the list, with 60% of respondents saying they are extremely important. This survey suggests that many in health care see value-based reimbursement as a real solution to the nation’s... View Details

Keywords: Dina Gerdeman

August 2010 (Revised March 2012)
Case

The UCLA Medical Center: Kidney Transplantation

By: Michael E. Porter, Jennifer F Baron, Jacob Mathew Chacko and Robin Jian Tang

In 2010, organ transplantation remained among the few sets of medical conditions in the U.S. for which bundled payments were a dominant reimbursement model, and for which patient health outcomes were universally measured and reported. In 1986, UCLA Medical Center was... View Details

Keywords: Insurance; Health Care and Treatment; Health Disorders; Measurement and Metrics; Outcome or Result; Competitive Strategy; Integration; Health Industry; California

23 Mar 2003
Research & Ideas

AIDS in Africa—What’s the Solution?

partnerships with governments and businesses that can provide public education, health worker training, and support. One pressing question remains: How much support should employers provide? In addition to covering the View Details

Keywords: by Julie Jette

Gabe Weinreb

I am a second-year PhD student in the Health Policy and Management program at Harvard Business School where my advisor is Dr. Rob Huckman. I live in Brookline with my fiance Natalie and our two cats, Joe and Huey. Before grad school I was a research assistant in the... View Details

4 PM – 5 PM EDT, 30 Sep 2021
Virtual Programming

HBS Perspectives in Health: Healthy Buildings and Productivity Organizational Imperatives Pre, During and Post Covid

Join the HBS Health Care Initiative for a discussion and Q&A with HBS professor John Macomber and Harvard School of Public Health associate professor and director of the Healthy Buildings Program Joseph Allen on their recent book, Healthy Buildings: How Indoor Spaces... View Details

Kyle R. Myers

Kyle Myers is an assistant professor of business administration in the Technology and Operations Management unit. He teaches the first-year Technology and Operations Management course.

Professor Myers studies the economics of innovation. His research is at... View Details

Keywords: health care; health care; health care; health care; health care

June 2024
Article

Enhancing Value and Well-Being: The Basket of Motivators Framework for Aligning Neurology Clinical Practices with Performance Outcomes

By: Peter N. Hadar, Susanna Gallani and Lidia Moura

Physician burnout, which is prevalent in neurology, has accelerated in recent years. While multifactorial, a major contributing factor to burnout is a payment model that rewards volume over quality, leaving physicians overburdened and unfulfilled. The aim of this... View Details

Keywords: Compensation and Benefits; Personal Development and Career; Well-being; Motivation and Incentives

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September 2010
Case

Angie's List

Angie's List is a paid subscription-based service that gives consumers online access to member-submitted reviews of plumbers, electricians, and other home service providers. Customer and revenue growth are strong, but customer acquisition costs are high and the company... View Details

Keywords: Internet and the Web; Price; Competitive Advantage; Product Launch; Service Industry; United States

20 Dec 2018
News

GSK, Pfizer and GE shift away from diversification in latest round of health-care deals

01 Nov 2019
News

Trump Bets on Washington Outsider to Lead FDA Amid Political Battles

August 2012 (Revised August 2012)
Case

HealthAllies (A)

By: Regina E. Herzlinger and Michael Sherman

This case describes a "do good and do well" firm that enables individuals to buy health care services at discounted prices. It delineates the characteristics of the uninsured and others who are the primary targets for the firm. "HealthAllies (B)" provides information... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Marketing Channels; Demand and Consumers; Commercialization; Health Industry