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    Ryan L. Raffaelli

    Ryan Raffaelli is the Marvin Bower Associate Professor of Business Administration at Harvard Business School. He created and teaches the MBA course "Leadership: Execution and Action Planning" (LEAP) and serves... View Details

    Keywords: publishing industry; advertising; consulting; information technology industry; grocery; nonprofit industry; retailing; consumer products; federal government

      Kristin W. Mugford

      Kristin Mugford is the Melvin Tukman Senior Lecturer of Business Administration in the Finance Unit at the Harvard Business School and the Senior Associate Dean for Culture and Community. She previously served as Faculty Chair for field-based learning and... View Details

        Jill J. Avery

        Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

        Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage

          James I. Cash

          Professor Cash received a Bachelor of Science degree in Mathematics from Texas Christian University; a Master of Science in Computer Science from Purdue University's Graduate School of Mathematical Sciences; and a Doctor of Philosophy in Management Information... View Details

          Keywords: accounting industry; computer; e-commerce industry; financial services; health care; information technology industry; software
          • 24 Jan 2013
          • News

          Davos No-Shows Pandit to Schmidt Aren't Among 2,600

            George C. Lodge

            Professor Lodge had been a member of the Harvard Business School faculty since 1963. Before his retirement in 1997, he taught a number of courses in the MBA Master's Program and in various HBS executive programs. in the MBA program these included: Business,... View Details

            • March 2020
            • Case

            Forbidden City: Launching a Craft Beer in China

            By: Christopher A. Bartlett and Carole Carlson
            This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's... View Details
            Keywords: Subsidiary Management; Craft Brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia
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              Sara McKinley Torti

              Sara Torti is a senior product and operating executive who has focused extensively on creating and scaling technology-based businesses that require a combination of detailed execution, business insight and technical acumen. She has grown products... View Details

              • November – December 1998
              • Article

              Clusters and the New Economics of Competition

              By: Michael E. Porter
              This article explains how clusters foster high levels of productivity and innovation and lays out the implications for competitive strategy and economic policy. Economic geography in an era of global competition poses a paradox. In theory, location should no longer be... View Details
              Keywords: Economics; United States
              Related
              • September 2008 (Revised October 2012)
              • Case

              Tong Lung Metal Industry Co., Ltd.

              By: Willy C. Shih, Chintay Shih, Chen-Fu Chien, Ho Howard Yu and Yu-Shian Chiang
              Develop its own branded line, or continue as an original design manufacturer (ODM)? Tung Lung Metal Industries Co. Ltd. is a Taiwanese maker of door lock hardware that is faced with the question of whether to continue to focus on its ODM business or start placing more... View Details
              Keywords: Globalized Markets and Industries; Job Cuts and Outsourcing; Brands and Branding; Corporate Strategy; Industrial Products Industry; Taiwan
              Related

                Malcolm P. Baker

                Malcolm Baker is the Robert G. Kirby Professor of Business Administration at the Harvard Business School, where he teaches the required course in finance and a short immersive program on investing in life sciences.

                His research is in the... View Details

                Keywords: asset management; biotechnology; financial services; high technology; investment banking industry; pharmaceuticals; private equity (LBO funds); shipping; transportation
                • March 27, 2025
                • Article

                How One Company Used AI to Broaden Its Customer Base

                By: Sunil Gupta and Frank V. Cespedes
                The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person sales approach. By mapping the customer journey and deploying over 40 AI tools, SAP... View Details
                Keywords: AI and Machine Learning; Sales; Business Strategy; Market Entry and Exit
                Related
                • 09 Dec 2002
                • Research & Ideas

                Unilever—A Case Study

                States in the twentieth century. After 1945 Unilever's once successful business in the United States began to decline, yet the parent company maintained an arms-length relationship with its U.S. affiliates, refusing to intervene in their... View Details
                Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail

                  Mark N. Roberge

                  Mark Roberge is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School.  He teaches Entrepreneurial Sales and Marketing in the second-year MBA program in the Fall term and The Entrepreneurial Manager and Startup Bootcamp in the... View Details

                  • Research Summary

                  The Role of the Internet in Enhancing Service and Reducing Cost

                  Is delivering service (both internal and external) facilitated by the Internet a zero sum game in which costs associated with delivering superior service must always be passed on to customers in the form of higher prices? Does the quantity and type of service... View Details

                  • 21 Oct 2022
                  • News

                  Midwest loses trust in system, American Dream evaporates

                  • September 2006 (Revised December 2006)
                  • Case

                  Arizona Department of Public Health: The Challenges of Preparing for a Public Health Emergency

                  By: Lynda M. Applegate, Ajay Vinze, T. S. Raghu and Minu Ipe
                  In the post-9/11 era information technology enablement for emergency preparedness and response have taken on increased significance. Public health organizations like ADHS play a critical role in any statewide preparation for large scale emergencies. With issues like... View Details
                  Keywords: Problems and Challenges; Information Technology; Health Care and Treatment; Business Processes; Service Delivery; National Security; Health Industry; Public Administration Industry; Arizona
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                    Nori Gerardo Lietz

                    Nori Gerardo Lietz is a Senior Lecturer of Business Administration in the Finance and Entrepreneurial Management Units. She presently teaches Real Estate Private Equity and Starting a Private Investment Firm.

                    Nori Gerardo Lietz is the founder of Areté... View Details

                    • 18 Jul 2023
                    • Cold Call Podcast

                    Diversity and Inclusion at Mars Petcare: Translating Awareness into Action

                    Keywords: Re: Katherine B. Coffman; Food & Beverage; Health

                      Brian L. Trelstad

                       

                      Brian Trelstad is a Senior Lecturer at Harvard Business School in the General Management Unit and the Faculty Chair of the Advanced Leadership Initiative. He teaches elective courses on Social Entrepreneurship and Systems... View Details

                      Keywords: education industry; health care; service industry; emerging market private equity; private equity (other); venture capital industry