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All HBS Web
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Show Results For
-
All HBS Web
(7,386)
- People (42)
- News (2,613)
- Research (3,173)
- Events (23)
- Multimedia (104)
- Faculty Publications (1,636)
- 02 Oct 2007
- First Look
First Look: October 2, 2007
Stephen A. Greyser
Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management. A... View Details
- January 2018
- Supplement
Jumia Nigeria PowerPoint Supplement
- January 2018 (Revised March 2019)
- Teaching Note
Jumia Nigeria: from Retail to Marketplace (A) and (B)
The Founder's Dilemmas
Jurlique: Globalizing Beauty from Nature and ScienceBy: Geoffrey Jones and Andrew Spadafora
Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit...
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Keywords:
Australia;
China;
Environmental Strategies;
Green Business;
Marketing;
Entrepreneurship;
Globalization;
Beauty and Cosmetics Industry;
China;
Australia;
United States
Jones, Geoffrey, and Andrew Spadafora. "Jurlique: Globalizing Beauty from Nature and Science." Harvard Business School Case 314-087, March 2014.
First Look: October 21, 2008and return unused capital to his investors. With the passing of each venture, he has learned about forming founding teams, splitting equity with his co-founders, hiring executives to work for him, and when to take outside funding. Now,...
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Keywords:
Martha Lagace
Impact-Weighted Financial Accounts: The Missing Piece for an Impact EconomyBy: George Serafeim, T. Robert Zochowski and Jennifer Downing
Reimagining capitalism is an imperative. We need to create a more inclusive and sustainable form of capitalism that works for every person and the planet. Massive environmental damage, growing income and wealth disparity, stress, and depression within developed...
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Keywords:
Impact-Weighted Accounts;
IWAI;
Background;
Economic Systems;
Economy;
Corporate Social Responsibility and Impact;
Measurement and Metrics;
Financial Statements
Serafeim, George, T. Robert Zochowski, and Jennifer Downing. "Impact-Weighted Financial Accounts: The Missing Piece for an Impact Economy." White Paper, Harvard Business School, Boston, MA, September 2019.
Solving for ZWith nearly 20 years of experience as a senior human resources executive, Matthew Breitfelder (MBA 2002) has seen a lot of change in the corporate talent space. But what’s happening now looks like a tectonic generational shift. From his perch as global head of human...
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A New Vision – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collectionsexamining the everyday realities of organizational life, Fritz Roethlisberger and his colleagues found that the “person” and the “organization” could not be compartmentalized. Beneath the formalities of the organization chart was not...
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Negotiation, Organizations & Markets - Faculty & Researchmore reputational benefits than sharing false news. Critically, while participants also expected greater reputational benefits for sharing news favorable to their party, the perceived reputation value of veracity was no smaller for more favorable headlines. We
Do Boomerang CEOs Get a Bad Rap?Carolina to support their claim. The Bingham study analyzed data for 6,429 CEOs of S&P 1,500 index firms from 1992 to 2017. Among these were 438 boomerang CEOs with more than a year out of office between stints as CEO; 193 of these were founders. At the risk of...
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Keywords:
by James Heskett
Consumer-Brand Relationships and CRMBy: Jill J. Avery
This highly pragmatic stream investigates the contemporary practice of customer relationship management (CRM) by exploring the phenomenological, lived experience of consumers' relationships with brands. Using a contracting theory lens supplemented with knowledge of...
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Stop Assuming Introverts Aren't Passionate About WorkBy: Kai Krautter, Anabel Büchner and Jon M. Jachimowicz
Society often assumes that the only way to be passionate is to act extroverted, but that is simply not true. In their new research, the authors found that regardless of their actual level of passion, extroverted employees are perceived as more passionate than...
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Keywords:
Passion;
Personality;
Extraversion;
Scale Development;
Personal Characteristics;
Perception;
Employees;
Prejudice and Bias
Krautter, Kai, Anabel Büchner, and Jon M. Jachimowicz. "Stop Assuming Introverts Aren't Passionate About Work." Harvard Business Review Digital Articles (December 4, 2023).
Miracle Therapeutics: Negotiating an IP License (A)By: Satish Tadikonda, Michael Singer, William Marks and Wendi Yajnik
(General Experience Case) Beth Sharp and Jennifer Brilliant founded Miracle Therapeutics based on intellectual property developed by Brilliant and her post-doctoral student, John Supreme, in Brilliant’s lab at Elite University (EU). Miracle will have to obtain a...
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Tadikonda, Satish, Michael Singer, William Marks, and Wendi Yajnik. "Miracle Therapeutics: Negotiating an IP License (A)." Harvard Business School Case 824-020, July 2023. (Revised July 2024.)
Southwick Social VenturesBy: Henry McGee, Mel Martin and Amy Klopfenstein
In 2021, the HBS Impact Investment Fund student team had found a promising potential investment in Southwick Social Ventures (SSV), a worker and management-owned trouser manufacturer. With a 100% immigrant workforce, the co-operative was focused on reviving...
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Keywords:
Impact Investing;
Entrepreneurship;
Social Entrepreneurship;
Finance;
Investment;
Goods and Commodities;
Manufacturing Industry;
United States;
Massachusetts
McGee, Henry, Mel Martin, and Amy Klopfenstein. "Southwick Social Ventures." Harvard Business School Case 323-011, August 2022.
Sizing Up Entrepreneurial Potential: Gender Differences in Communication and Investor Perceptions of Long-Term Growth and ScalabilityBy: Laura Huang, Priyanka D. Joshi, Cheryl J. Wakslak and Andy Wu
Female entrepreneurs have been found to face disadvantages as compared with male entrepreneurs, especially in acquiring the financial resources they need to sustain and grow their ventures. Across three studies, we examine how disparities in funding outcomes may be due...
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Huang, Laura, Priyanka D. Joshi, Cheryl J. Wakslak, and Andy Wu. "Sizing Up Entrepreneurial Potential: Gender Differences in Communication and Investor Perceptions of Long-Term Growth and Scalability." Academy of Management Journal 64, no. 3 (June 2021): 716–740.
Undermining Value-Based Purchasing — Lessons from the Pharmaceutical IndustryBy: Leemore S. Dafny, Christopher Ody and Matt Schmitt
The analogy between value-based purchasing in pharmaceuticals and the new frontier of alternative payment models for health care providers is relatively straightforward. Insurers are increasingly demanding steep discounts from providers in exchange for inclusion in...
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Keywords:
Drug Copayment Coupons;
Prescription Drug Policy;
Health Care and Treatment;
Insurance;
Cost;
Policy;
Pharmaceutical Industry
Dafny, Leemore S., Christopher Ody, and Matt Schmitt. "Undermining Value-Based Purchasing — Lessons from the Pharmaceutical Industry." New England Journal of Medicine 375, no. 21 (November 24, 2016): 2013–2015.
The Dubai International Film FestivalBy: Rohit Deshpandé and Alpana Thapar
This case follows the conception and emergence of the Dubai International Film Festival (DIFF). In an already crowded and highly competitive industry, Abdulhamid Juma was attempting to define and establish a unique brand positioning for DIFF. Committed to its vision,...
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Keywords:
Brand Positioning;
Underdog Brand Building;
Business Models;
Non-profit;
Managing Multiple Stakeholders;
Film Entertainment;
Brands and Branding;
Business Model;
Competitive Strategy;
Decision Making;
Growth and Development Strategy;
Entertainment and Recreation Industry;
Motion Pictures and Video Industry
Deshpandé, Rohit, and Alpana Thapar. "The Dubai International Film Festival." Harvard Business School Case 517-110, May 2017. (Revised November 2019.)
The Black ListBy: Henry McGee and Sarah McAra
Franklin Leonard founded The Black List in 2005 as an innovative approach to identifying potential hit movie scripts via crowdsourcing. As the annual Black List proved to hold the scripts of some of Hollywood’s most successful films, from “Slumdog Millionaire” to...
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Keywords:
Screenwriting;
Independent Production;
Hollywood;
Film Development;
Film Distribution;
Film Financing;
Manging Uncertainty;
Barriers To Entry;
Globalization;
Digitalization;
Film Entertainment;
Entrepreneurship;
Marketing;
Media;
Strategy;
Motion Pictures and Video Industry;
United States
McGee, Henry, and Sarah McAra. "The Black List." Harvard Business School Case 317-027, November 2016. (Revised May 2017.)
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