Food and Beverage Industry - Publications - Faculty & Research

20 Mar 2025
Blog Post

Scaling Climate Tech Innovation with Lee Scott (MBA 2023)

What were you doing prior to HBS? What made you decide to go to HBS? Before HBS, I worked on TPG’s impact assessment team, Y Analytics, focused on energy, agriculture, food, and industrial deals. I learned... View Details

1976
Chapter

Attacking the Malnutrition Problem

By: James E. Austin

Keywords: Nutrition; Food; Problems and Challenges; Agriculture and Agribusiness Industry

Citation

November 2000 (Revised July 2019)
Teaching Note

Cafes Monte Bianco: Building a Profit Plan

By: Robert Simons and Indra Reinbergs

Teaching Note for (9-198-088). View Details

Keywords: Business Strategy; Cash Flow; Capital Structure; Business Earnings; Financial Statements; Business Plan; Profit; Cost Management; Performance Evaluation; Strategic Planning; Financial Management; Investment Return; Food and Beverage Industry; Food and Beverage Industry; Italy

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November 2010
Article

Capitalizing on the Underdog Effect

By: Anat Keinan, Neeru Paharia and Jill Avery

This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details

Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry

Citation

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20 Jul 2010
First Look

First Look: July 20

crisis hit the Western markets. The use of project finance has grown at a compound rate of 0% over the last five years, 4% over the past 10 years, and 12% over the past 15 years. This note focuses primarily on private sector investment in... View Details

Keywords: Martha Lagace

04 Feb 2014
First Look

First Look: February 4

These new establishments were concentrated in industries where women entrepreneurs have been traditionally active and the entry was mainly found among household-based establishments. We measure View Details

Keywords: Sean Silverthlorne

23 Mar 2010
First Look

First Look: March 23

catastrophic risks to patients, physicians, pharmaceutical firms, and regulators. Between the early 1960s and the present, national systems were built to collect, standardize, View Details

Keywords: Martha Lagace

February 1999 (Revised October 2001)
Teaching Note

Taco Bell, Inc.(1983-1994) TN

By: Lynda M. Applegate

Teaching Note for (9-398-129). View Details

Keywords: Food and Beverage Industry; Food and Beverage Industry; Mexico

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25 Feb 2020
News

Beyond the Plastisphere

barware, and accessories.) Ocean plastic is a particularly vexing environmental problem: By contaminating our water and killing marine life, it endangers everything higher up the View Details

Keywords: Alexander Gelfand; Plastics and Rubber Products Manufacturing; Plastics and Rubber Products Manufacturing

20 Nov 2019
News

From the Ground Up

Paul Phillips (MBA 2003) is cofounder of Kai-Viti Water, which bottles and sells artesian water from the Fiji Islands. In this interview he talks about the company’s policy of dedicating profits from the company to support basic education... View Details

Keywords: Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

14 Dec 2010
First Look

First Look: Dec. 14

Working PapersThe Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras Authors:Mary J. Benner and Mary Tripsas Abstract New View Details

Keywords: Sean Silverthorne

11 May 2010
First Look

First Look: May 11

Nestlé's Milk Districts: Case Supplement Ray A. Goldberg and Kerry HermanHarvard Business School Supplement 906-411 Nestlé, as the largest milk company in the world, has a history of economic development, nutrition, health, View Details

Keywords: Martha Lagace

06 May 2008
First Look

First Look: May 6, 2008

business model, one that positioned the company simultaneously in the PC industry and the consumer electronics industry. While Apple enjoyed a high market share in digital media players View Details

Keywords: Martha Lagace

December 1993 (Revised September 2003)
Supplement

Beech-Nut Nutrition Corporation (D)

By: Lynn S. Paine

Prosecutors in the U.S. Justice Department's Office of Consumer Litigation reflect on their case against the Beech-Nut Nutrition Corp. View Details

Keywords: Crime and Corruption; Lawsuits and Litigation; Management; Family Ownership; Cognition and Thinking; Food and Beverage Industry

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May 1994 (Revised May 1995)
Teaching Note

Cola Wars Continue: Coke vs. Pepsi in the 1990s TN

By: David B. Yoffie

Teaching Note for (9-794-055). View Details

Keywords: Food and Beverage Industry; North and Central America

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March 2007
Teaching Note

Monsanto: Realizing Biotech Value in Brazil (TN)

By: David E. Bell and Mary L. Shelman

Keywords: Value; Food and Beverage Industry; Food and Beverage Industry; Brazil

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04 Apr 2019
Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

Brian Kenny: Here's a hypothetical for you. Imagine you're sitting at your favorite coffee shop when a teenager pulls up a chair and asks you to share a bunch of personal information. He wants to know your birthday, what kind of View Details

Keywords: Re: Andi Wang

Research Summary

Overview

By: Brian L. Trelstad

The focus of my research is on the systems of social innovation. How small groups of individuals come up with new products and services targeting important problems; how they finance these initial efforts, and convert prototypes into viable organizational strategies;... View Details