Publications

Celia Stafford is a doctoral student in Health Policy (Management). She received a B.A. in Mathematics and Economics from Emory University in 2017 and an MPH focused in Biostatistics from the University of North Carolina at Chapel Hill in 2020. She is also... View Details

Research Summary

The Role of the Internet in Enhancing Service and Reducing Cost

Is delivering service (both internal and external) facilitated by the Internet a zero sum game in which costs associated with delivering superior service must always be passed on to customers in the form of higher prices? Does the quantity and type of service... View Details

04 May 2020
News

The right way to use experiments to create better products more quickly

August 2020 (Revised February 2021)
Case

Luckin Coffee (A): Caffeine-fueled Growth?

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the founding of Chinese coffee chain Luckin Coffee in 2017 and its path to surpassing Starbucks as the largest coffee chain in China (by number of stores) in 2019. Unlike Starbucks stores, which were designed to be welcoming “third places” for... View Details

August 2016 (Revised July 2017)
Case

Singapore Airlines: Premium Goes Multi-Brand

By: Rohit Deshpande and Dawn H. Lau

Singapore Airlines had long been considered the gold standard for its innovative customer service. However, the company was faced with new sources of competition, from the rapid growth of Southeast Asian low-cost carriers on the one hand, to the expansion of premium... View Details

Keywords: Customer Focus and Relationships; Economic Slowdown and Stagnation; Management Teams; Brands and Branding; Air Transportation Industry; Travel Industry; Singapore

November 1993 (Revised September 1994)
Case

Food Distribution in Russia: The Harris Group and the LUX Store

By: David E. Bell, Walter J. Salmon and Dinny Starr

Discusses the challenges facing businesses entering the Russian business environment, especially focusing on food retailing and distribution in that country. Highlights one small, entrepreneurial company, The Harris Group, which, with the help of both Russian partners... View Details

Keywords: Business Ventures; Marketing Strategy; Market Entry and Exit; Distribution; Partners and Partnerships; Expansion; Food and Beverage Industry; Retail Industry; Russia

November 2019 (Revised December 2019)
Case

Martini Klinik: Prostate Cancer Care 2019

By: Michael E. Porter, Jens Deerberg-Wittram and Thomas W. Feeley

Since its establishment in 2005, Hamburg’s Martini Klinik had single mindedly focused on prostate cancer care with a commitment to measure long-term health outcomes for every patient. A wholly owned subsidiary of the University Hospital Hamburg, Martini Klinik was a... View Details

Article

Supporting Value-Based Health Care—Aligning Financial and Legal Accountability

By: Mark M. Zaki, Anupam B. Jena and Amitabh Chandra

U.S. health care payment and delivery-system reforms have focused on improving care by making organizations accountable for outcomes, quality, and costs. Payers have supported the implementation of accountable care organizations (ACOs), bundled-payment models, and... View Details

Keywords: Value-based Health Care; Accountability; Health Care and Treatment; United States

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September 1993
Supplement

Manufacturing at ALZA: The Right Prescription? (C)

By: Dorothy A. Leonard

ALZA, a drug delivery company, considers marketing its own and other companies' products. The primary issue is whether to build an internal sales force focused on a few niche markets, to finance a sales force through alliances, or to acquire a marketing company. View Details

Keywords: Mergers and Acquisitions; Product Marketing; Alliances; Research and Development; Salesforce Management; Business Strategy; Pharmaceutical Industry

20 Jun 2013
News

What Makes Rituals Special? Join Us For A Google+ Conversation

28 Jun 2016
News

Does Brexit Signal A Return To A More Tumultuous, Unstable Europe?

25 Mar 2016
Video

Julia Austin, Advisor & Investor, Austinfish

September 2003
Module Note

Managing the Competing Goals of Work and Life

By: Leslie A. Perlow

Outlines how instructors can facilitate discussion within the Managing the Competing Goals of Work and Life module to encourage students to begin a process of self-assessment that focuses on personal values, career development needs, and workplace culture. View Details

Keywords: Working Conditions; Goals and Objectives; Organizational Culture; Work-Life Balance; Value

Video

Ann S. Moore (MBA 1978) speaks at the HBS W50 Summit

26 May 2003
Research & Ideas

What Your Competition is Telling You

"With no rival nipping at your heels, you aren't forced to focus on your higher-margin areas," or even, perhaps, to identify those areas. Nor are customers distinguished from View Details

Keywords: by David Stauffer

Research Summary

Overview

By: Lynn S. Paine

My work focuses on boards of directors and corporate governance. I am currently developing new cases and materials for our MBA and Executive offerings in this area and working on a project entitled The Future of Corporate Governance. In addition, I am currently... View Details

October 2011 (Revised October 2013)
Case

Ensighten

By: Lena G. Goldberg and Michael J. Roberts

Focuses on a small start-up software company engaged in a negotiation over its software licensing agreement with a very large potential client. The entrepreneur must weight legal and business issues vs. his desire to land the key customer. View Details

Keywords: Applications and Software; Business Plan; Business Startups; Agreements and Arrangements; Corporate Entrepreneurship; Contracts; Information Technology Industry