Publications

October 1992 (Revised October 1993)
Case

MCI Communications Corporation: National Accounts Program (Condensed)

By: Frank V. Cespedes

Concerns the early stages of a major-account program at MCI, a telecommunications firm seeking to penetrate the corporate-account market. Among the issues are: 1) coordination of field sales efforts with national account selling efforts; 2) sales strategy for major... View Details

Keywords: Accounting; Decision Choices and Conditions; Training; Compensation and Benefits; Management Practices and Processes; Marketing Strategy; Groups and Teams; Sales

Find at Harvard

26 Mar 2014
News

The problem with "Golden Parachutes"

August 1976
Case

Norman Machinery Products, Inc. (C)

Presents the estate plan worked out by the son to deal with an estate planning issue. The plan involves the use of deferred compensation employment contract with the family business, a key-man life insurance policy, and a split-dollar life insurance policy. View Details

Keywords: Machinery and Machining; Family Business; Personal Finance; Corporate Finance; Manufacturing Industry

December 2010 (Revised June 2014)
Supplement

eBay Partner Network — slide supplement

By: Benjamin Edelman

eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details

Keywords: History; Job Cuts and Outsourcing; Internet and the Web; Markets; Marketing Channels; Negotiation Participants; Marketing; Compensation and Benefits; Service Industry

January 2010 (Revised August 2011)
Case

United Breaks Guitars

By: John A. Deighton and Leora Kornfeld

When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details

Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry

25 Apr 2024
Blog Post

Climate Stories: Water Series - Episode #18: Tom Ferguson (MBA 2014) Venture Capitalist and Water Evangelist

effectively to influence federal and state legislation.” Tom conceded that water has its own idiosyncratic complexities that make it harder to provide market-based support in the same way that energy and... View Details

25 Jul 2016
Research & Ideas

Who is to Blame for 'The Great Training Robbery'?

About $162 billion was spent in 2012 in the United States on corporate training—in what Harvard Business School Professor Michael Beer calls the “the great training robbery.” Beer, the Cahners-Rabb Professor of Business Administration, Emeritus, says money pumped into... View Details

Keywords: by Roberta Holland; Education

16 Jul 2024
Blog Post

Advancing Health Equity: Social Enterprise Summer Fellow Simona Stancov (MBA 2025)

Consulting Group's healthcare and social impact practice areas. Along the way, I learned some important lessons: Progress is not always linear or transformational. Systems have been shaped by misaligned incentives. Solutions cannot View Details

June 2014
Supplement

eBay Partner Network — slide supplement (widescreen)

By: Benjamin Edelman

eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details

Keywords: History; Online Technology; Markets; Negotiation Participants; Marketing; Job Cuts and Outsourcing; Internet and the Web; Marketing Channels; Business Processes; Change; Compensation and Benefits; Web Services Industry

07 Dec 2015
Video

Derek Newell, CEO of Jiff, describes his company

January 2004 (Revised July 2006)
Case

Executive Remuneration at Reckitt Benckiser plc

By: Jay W. Lorsch, V.G. Narayanan, Krishna G. Palepu, Lisa Brem and Ashley Robertson

Reckitt Benckiser plc has developed an executive compensation system. This case outlines the structure of the system, its emphasis on performance-based pay and a global outlook, and explains the role of the human resources department, the board of directors, and... View Details

Keywords: Governing and Advisory Boards; Employee Relationship Management; System; Executive Compensation; Retention; Performance; Human Resources; Recruitment; Business and Shareholder Relations

06 Mar 2012
News

Why finance heads shouldn't be judged by the market

21 Sep 2015
News

How Companies Can Help Rebuild America’s Common Resources

February 2009 (Revised July 2012)
Case

Jieliang Phone Home! (A)

By: Willy Shih, Ethan Bernstein and Nina Bilimoria

At Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators—bright and capable young men and (mostly) women like Jieliang Hao—are motivated to improve line productivity through small innovations for faster assembly and have... View Details

Keywords: Compensation and Benefits; Job Design and Levels; Business Processes; Behavior; Motivation and Incentives; Manufacturing Industry; China

November 2013 (Revised November 2014)
Case

Infection Control at Massachusetts General Hospital

By: Robert S. Huckman and Nikolaos Trichakis

The case explores the challenges facing Massachusetts General Hospital concerning the adoption of a new infection control policy, which promises to improve operational performance, patient safety, and profitability. The new policy requires coordination between... View Details

Keywords: Safety; Organizational Change and Adaptation; Integration; Health Care and Treatment; Policy; Health Industry; Boston

February 2008 (Revised August 2011)
Case

Olympia Machine Company, Inc.

By: Frank V. Cespedes and Benson P. Shapiro

The management team of an industrial equipment supplier is debating the company's method of compensating salespeople. Different executives have offered different alternatives to the current method of straight salary plus expenses. Each option has different implications... View Details

Keywords: Governance Controls; Compensation and Benefits; Mission and Purpose; Salesforce Management; Motivation and Incentives; Business Strategy; Industrial Products Industry

05 Jun 2015
News

Is Your CEO’s High Salary Scaring Away Customers?

29 May 2006
What Do You Think?

How Important Is the “Service Sector Effect” on Productivity?

Summing Up Do increases in social sector productivity, which seem to prevail at least in the U.S., benefit consumers at the expense of workers? Or is the scale weighted in favor of the latter who may benefit... View Details

Keywords: by James Heskett; Service

February 2008
Case

EFI, Inc. (A)

By: David B. Godes and Lauren Barley

EFI has a unique sales compensation challenge. They cannot allocate sales credit for their core product to individual salespeople. So, they've historically paid the sales force as a team. This has worked out fine, since they've been a near-monopoly seller of a single... View Details

Keywords: Change Management; Compensation and Benefits; Performance Evaluation; Groups and Teams; Salesforce Management; Motivation and Incentives