Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (2,952) Arrow Down
Filter Results: (2,952) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (2,952)
    • People  (4)
    • News  (659)
    • Research  (1,819)
    • Events  (4)
    • Multimedia  (5)
  • Faculty Publications  (1,090)

Show Results For

  • All HBS Web  (2,952)
    • People  (4)
    • News  (659)
    • Research  (1,819)
    • Events  (4)
    • Multimedia  (5)
  • Faculty Publications  (1,090)
← Page 89 of 2,952 Results →
  • September 2009
  • Teaching Note

HubSpot: Inbound Marketing and Web 2.0 (TN)

By: Thomas J. Steenburgh and Jill Avery
Teaching Note for 509-049. View Details
Keywords: Customer Satisfaction; Technology Adoption; Internet and the Web; Blogs; Media; Markets; Segmentation; Price; Decision Choices and Conditions; Marketing Strategy; Information Technology Industry
Citation
Purchase
Related
Steenburgh, Thomas J., and Jill Avery. "HubSpot: Inbound Marketing and Web 2.0 (TN)." Harvard Business School Teaching Note 510-043, September 2009.
  • March 2014
  • Teaching Note

Roll Back Malaria and BCG: The Change Initiative

By: Nava Ashraf and Natalie Kindred
Keywords: Health Care and Treatment; Management Practices and Processes; Performance Evaluation; Communication Strategy; Communication Intention and Meaning; Non-Governmental Organizations; Change Management; Multinational Firms and Management; Negotiation; Health Industry
Citation
Purchase
Related
Ashraf, Nava, and Natalie Kindred. "Roll Back Malaria and BCG: The Change Initiative." Harvard Business School Teaching Note 914-041, March 2014.
  • 20 Oct 2021
  • Blog Post

Mobilizing Private Sector Action For Racial Equity in Milwaukee: SE Summer Fellow Zach Komes (MBA 2022)

initiative, with over a hundred area corporations, from Fortune 500 companies to mid-sized businesses, pledging to expand Black and Brown talent in their management roles by 25% and overall staff by 15% by 2025. Over the course of the last three months, I led a View Details
  • 2019
  • Working Paper

Persuasive Propaganda During the 2015 Argentine Ballotage

By: Rafael Di Tella, Sebastian Galiani and Ernesto Schargrodsky
We study a propaganda campaign sponsored by the government against the main political challenger in the days preceding the 2015 Argentine runoff presidential election. Subjects in the treatment group watched an “ad” initially aired during soccer transmissions that was... View Details
Keywords: Propaganda; Persuasion; Voting; Political Elections; Government and Politics; Communication Strategy; Power and Influence; Public Opinion; Argentina
Citation
Read Now
Related
Di Tella, Rafael, Sebastian Galiani, and Ernesto Schargrodsky. "Persuasive Propaganda During the 2015 Argentine Ballotage." Harvard Business School Working Paper, No. 20-030, September 2019. (Revised November 2019.)
  • April 2011
  • Case

Shimano: The Intel of the Bicycle Business

By: Hirotaka Takeuchi and Carin-Isabel Knoop
Shimano, known as the Intel of the bicycle business, is contemplating on investing in a new growth market, namely the comfort bicycle market. View Details
Keywords: Business Growth and Maturation; Interactive Communication; Knowledge Use and Leverage; Industry Growth; Expansion; Bicycle Industry
Citation
Educators
Related
Takeuchi, Hirotaka, and Carin-Isabel Knoop. "Shimano: The Intel of the Bicycle Business." Harvard Business School Case 711-460, April 2011.
  • Career Coach

Doug Lester

a career. Coaching sessions with Doug can range from broadly conceptual, touching on issues related to meaning in work and life, to highly focused and tactical, including formulating effective networking strategies and following through... View Details
Keywords: Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising
  • 01 Mar 2007
  • News

Faculty Books

Capital Rules by Rawi Abdelal (Harvard University Press) How and why did the world shift from an orthodoxy of free capital movements in 1914 to capital controls in 1944 and back again by 1994? Contrary to conventional accounts, Associate Professor Abdelal argues that... View Details
Keywords: Administration of Economic Programs; Government; Management of Companies and Enterprises; Management
  • 19 Dec 2005
  • Research & Ideas

Public Education Goes to School

and can influence the effectiveness of the strategy. These include teachers, principals and their unions, parents, school boards, community and advocacy groups, and local politicians and policymakers, among others. Managing stakeholder... View Details
Keywords: by Mallory Stark; Education
  • 27 Sep 2010
  • News

Managing Water as Scarcity Looms

Keywords: Water, Sewage and Supply Systems; Utilities
  • 15 Jun 2021
  • News

HBS Addresses Racial Equity

its campus, the School acted quickly to address another critical challenge, one underscored by the murder of George Floyd and other highly publicized incidents of racial injustice in the United States: How does HBS create a culture and an environment where all members... View Details
Keywords: Jennifer Gillespie
  • 01 Oct 2001
  • News

Calling the Tune: Negotiation as an Improvisational Dance

the Negotiation, Organizations & Markets (NOM) unit. Valley's research focuses on how negotiations can be significantly affected by how well the parties know and trust one another and by the medium they use to communicate — in person, by... View Details
Keywords: Margie Kelley; Colleges, Universities, and Professional Schools; Educational Services
  • Web

Native American Heritage Month | Baker Library

basic community industries can be recycled as many as three or four times" (p. 32). The diagram is part of a larger proposed business strategy for Native American reservations to realize cash flow through... View Details
  • 18 Mar 2019
  • Blog Post

"It's Important to Have a Compelling Story:" Jodi Glickman on Being Great on the Job

And thus, the idea for Great on the Job was born. We're like peanut butter and the jelly—we have perpendicular skill sets. He is creative and insightful and I’m super analytical and linear. We deconstructed and reverse engineered the View Details
  • 01 Jun 2015
  • News

Ink

is poorly understood—we’ve known that for a while—it’s how surprised they are. I think what’s going on is this: Most executives, when they think about strategy focus on communication, and they measure View Details
Keywords: Sean Silverthorne; Apple; Microsoft; Computer and Electronic Product Manufacturing; Manufacturing; Computer Systems Design and Related Services; Professional Services
  • April 1989
  • Case

News and No Comment at Emery Air Freight

By: Stephen A. Greyser and Norman Klein
A reporter from a regional newspaper examines several major news stories that address significant recent developments at Emery Air Freight. His concerns invite discussion of the implications of Emery's apparent "no comment" policy and other factors that can lead to... View Details
Keywords: Reputation; Newspapers; Communication Strategy; Shipping Industry
Citation
Educators
Purchase
Related
Greyser, Stephen A., and Norman Klein. "News and No Comment at Emery Air Freight." Harvard Business School Case 589-104, April 1989.
  • 17 Dec 2015
  • News

Examining Global Workforce Management

As executives of an international company are considering workforce reductions in Europe and South America, they are providing layoff support to employees and working with communities to create incentives for new businesses to replace... View Details
  • 01 Sep 2012
  • News

What’s the Big Idea?

Professor of Management Practice Robert Eccles has spent his academic career burrowing deeply into the arcane subject of corporate reporting—not the hottest of business topics. At least not until now. With the publication of One Report: Integrated Reporting for a... View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Corporate Services; Colleges, Universities, and Professional Schools; Educational Services; Management
  • 13 Jun 2005
  • Research & Ideas

Rescuing Products with Stealth Positioning

communications device…Gradually introduce it, and then slowly add functionality." Sony hopes its stealth-positioning strategy will change the way consumers view its PlayStation offering and slowly... View Details
Keywords: by Youngme Moon
  • Web

Tulsi Patel | MBA

Tulsi Patel Computer Science, Secondary in Economics Lowell 2023 Cohort 4 Technology is a powerful medium for driving meaningful social change. As a Tech Innovation Fellow, I'm excited to join and contribute to a community of... View Details
  • 24 Apr 2014
  • News

Crowdfunding capital for small business

James ("Brad") McGee (MBA 1987) cofounded iCrowd to bring entrepreneurs together in online communities to network and to help provide the financial and commercial resources businesses need to thrive. He launched the crowdfunding website... View Details
  • ←
  • 89
  • 90
  • …
  • 147
  • 148
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.