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Show Results For
- All HBS Web
(2,570)
- People (3)
- News (387)
- Research (1,883)
- Events (2)
- Multimedia (9)
- Faculty Publications (1,251)
- 01 Jun 2005
- News
Ideas: Books
are examined not only as economic entities but as businesses affecting almost all areas of our experience. The book explores the history and various aspects of the multinational, concluding with the principal developments of the 20th century and a look at the future.... View Details
- Profile
Max Wibaux
before school, I liked building things from the ground up, even within large companies. It was exciting to create something entrepreneurial within an established company. Now I’m looking for ways to assist others in building up their View Details
Keywords: CPG
- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
opportunity to learn brand-building and strategies from four top brand leaders. This year’s panel featured: Bahram Akradi, CEO, chairman, and founder of Life Time, a chain of fitness clubs focused on total... View Details
Keywords: Margie Kelley
- 13 Nov 2018
- First Look
New Research and Ideas, November 13, 2018
portfolio liquidations, which result in temporary drops in stock prices, and identify the brokers that intermediate these trades. We show that these brokers’ best clients tend to predate on the liquidating funds: at the beginning of the... View Details
Keywords: Dina Gerdeman
- October 1998 (Revised November 2001)
- Case
Boston Beer Company: Light Beer Decision
By: Linda A. Cyr, Joseph B. Lassiter III and Michael J. Roberts
Boston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and... View Details
Keywords: Problems and Challenges; Brands and Branding; Customers; Growth and Development Strategy; Marketing Strategy; Entrepreneurship; Food and Beverage Industry; Boston
Cyr, Linda A., Joseph B. Lassiter III, and Michael J. Roberts. "Boston Beer Company: Light Beer Decision." Harvard Business School Case 899-058, October 1998. (Revised November 2001.)
- 18 Apr 2016
- News
Copy Success
(Xerox Corp.) (Xerox Corp.) Joe Wilson (MBA 1933) made Xerox a brand so recognizable its name is also an everyday verb. In the process Wilson, who passed away in 1971, turned around a dying company and left a legacy of leadership that... View Details
- 06 Oct 2003
- Research & Ideas
The Growth of the Social Enterprise
managed centrally. This level of control is conducive to protecting the organization's brand and reputation and coordinating overall strategy and operations. A high degree of control might be particularly... View Details
Keywords: by Carla Tishler
- 29 Aug 2011
- Research & Ideas
Decoding Insider Information and Other Secrets of Old School Chums
the paper The Small World of Investing: Board Connections and Mutual Fund Returns, the three scholars found that portfolio managers placed larger bets on firms when there was an alumni connection, and that these bets performed especially... View Details
- June 2006
- Teaching Note
Cola Wars Continue: Coke and Pepsi in 2006 (TN)
By: David B. Yoffie
Teaching Note to 706447. View Details
- Career Coach
Ben Schlatka
Ben (HBS '05) has deep experience in technology driven organizations - including fund raising and venture formation, product marketing, product management, business development and managing technical professionals in large public and small venture funded technology... View Details
- 28 Sep 2015
- Research & Ideas
Six Lessons from Mobile Money Ventures in Developing Countries
business strategy 101 for most entrepreneurs, so why have so many mobile money service offerings failed? It’s a question being studied by Rajiv Lal, the Stanley Roth, Sr. Professor of Retailing at Harvard Business School. “You would think... View Details
- Web
Scrapbooks & Collectibles- The Art of American Advertising
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
- 21 Jan 2009
- First Look
First Look: January 21, 2009
risks they present for brands. The case allows students to grapple with the strategic and tactical decisions that accompany marketing communications strategy and to combine information on consumer behavior with an understanding of View Details
Keywords: Martha Lagace
- 01 Mar 2007
- News
Daniel Vasella
portfolio of product lines, setting Novartis apart from its global competitors. Although initially regarded by critics as too inexperienced to lead a multinational pharmaceutical company, Vasella has triumphed. Three years ago he was... View Details
- 23 Feb 2010
- First Look
First Look: Feb. 23
Working PapersLocal R&D Strategies and Multi-location Firms: The Role of Internal Linkages Authors:Juan Alcácer and Minyuan Zhao Abstract This study looks at the role of firms' internal linkages in highly competitive technology... View Details
Keywords: Martha Lagace
- Web
About IT: IT Planning and Service Delivery Team Profile | Information Technology
functions—service delivery and strategic portfolio planning. On one side, the team drives the tools and processes that empower HBS IT to deliver seamless, high-impact services to the broader HBS community. On the other, they lead the... View Details
- Career Coach
Philippe Taieb
internationally. He was a consultant at Braxton Associates, a strategy consulting firm, in London and Paris and then led business units for Swiss company SGS, the world leader in certification and quality control, in Senegal, Haiti and... View Details
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
men's outdoor shoes and clothing had become saturated. A comprehensive strategy review revealed that the Sport-Man brand could be extended to other apparel lines. Furthermore, its retail footprint in major... View Details
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
"Kash" Rangan, distribution channels are the hardest to change of all the elements of marketing strategy. Clearly, companies need a new strategy for going to market, he says. In his new book Transforming Your Go-to-Market... View Details
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
recession, it's essential to get a clear read on existing core customers, including those who are most loyal to the brand and those who are most profitable, rather than fritter away research resources on potential or peripheral consumers.... View Details
Keywords: by John Quelch