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  • January 2008 (Revised March 2008)
  • Case

Glass Egg Digital Media

Glass Egg is an outsource games development firm in Vietnam. They are able to offer brand-name publishers-Microsoft EA, Atari-significant cost savings in the development of art assets for their video games. However, the firm's management find themselves at a point at... View Details
Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Product Development; Organizational Structure; Entertainment and Recreation Industry
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    H. Kent Bowen

    Professor Kent Bowen's current research and teaching is in the field of operations and technology management. He has served as course head for the required first year MBA course, Technology and Operations Management, two advanced level courses, Running and Growing... View Details

    • January 2015 (Revised December 2015)
    • Case

    Mauboussin

    By: Anat Keinan, Sandrine Crener and Audrey Azoulay
    Mauboussin is a French jewelry brand founded in 1827 in Paris. In the 1920s, the company earned a huge notoriety for capturing the aesthetic and emotional dimension of the Art Deco movement in its design and gained a worldwide reputation for innovation and expertise in... View Details
    Keywords: Luxury; Luxury Brand; Luxury Goods; Jewelry; Jewels; Retail; Brand Repositioning; Brand Rejuventation; Brand Positioning; New Market Development; Entry In The US Market; American Jewelry Market; Global Brands; Growth Strategy; Mauboussin; Entrepreneurship; Failure; International Marketing; Organizational Change and Adaptation; Wealth; Marketing Strategy; Expansion; Brands and Branding; Apparel and Accessories Industry; France
    Related
    • 06 Oct 2016
    • HBS Seminar

    Katy Borner, Indiana University

    • 13 Nov 2024
    • HBS Seminar

    Michael Horn, Harvard Graduate School of Education, Clayton Christensen Institute of Disruptive Innovation

    • 01 May 2013
    • News

    The Performance Frontier: Innovating for a Sustainable Strategy

    • 09 Aug 2013
    • Video

    Dean Nitin Nohria Announces the U.S. Competitiveness Project

    • 29 Nov 2013
    • News

    Money advice: Don't spend less, spend smarter

    • 30 Nov 2013
    • News

    Schumpeter: Going off the rails

    • 23 Dec 2015
    • News

    Mast Brothers Melt Their Artisanal Chocolate Image

    • 2016
    • Book

    Building a Culture of Health: A New Imperative for Business

    By: John A. Quelch and Emily C. Boudreau
    This ambitious volume sets out to understand how every company impacts public health and introduces a robust model, rooted in organizational and scientific knowledge, for companies committed to making positive contributions to health and wellness. Focusing on four... View Details
    Keywords: Social Marketing; Corporate Social Responsibility and Impact; Health
    Related
    • July 31, 2017
    • Article

    A Commitment Contract to Achieve Virologic Suppression in Poorly Adherent Patients with HIV/AIDS

    By: Marcella Alsan, John Beshears, Wendy S. Armstrong, James J. Choi, Brigitte C. Madrian, Minh Ly T. Nguyen, Carlos Del Rio, David Laibson and Vincent C. Marconi
    Objective: Assess whether a commitment contract informed by behavioral economics leads to persistent virologic suppression among HIV-positive patients with poor antiretroviral therapy (ART) adherence. Design: Single-center pilot randomized clinical trial and a... View Details
    Keywords: Adherence; Antiretroviral Therapy; Behavioral Economics; Commitment Contract; Financial Incentives; HIV-1 Virologic Suppression; Health Disorders; Motivation and Incentives
    Related
    • 2019
    • Chapter

    The Consequences of Mandatory Corporate Sustainability Reporting

    By: Ioannis Ioannou and George Serafeim
    A key aspect of the governance process inside organizations and markets is the measurement and disclosure of important metrics and information. In this chapter, we examine the effect of sustainability disclosure regulations on firms’ disclosure practices and... View Details
    Keywords: Mandatory Disclosure; Mandatory Reporting; Sustainability; Corporate Social Responsibility; Social Impact; Valuation; China; South Africa; Europe; Asia; Regulation; Corporate Disclosure; Integrated Corporate Reporting; Corporate Social Responsibility and Impact; Governing Rules, Regulations, and Reforms; Corporate Governance; China; Denmark; Malaysia; South Africa
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      Nien-he Hsieh

      Nien-hê Hsieh is the Kim B. Clark Professor of Business Administration in the General Management Unit at Harvard Business School. His research and teaching aims at helping business leaders and organizations determine and deliver on their responsibilities. He... View Details

      • 03 Oct 2019
      • HBS Seminar

      Christopher Tang, UCLA Anderson School of Management

      • 05 Jun 2013
      • News

      America Lags in Developing Leaders

      • 08 Aug 2021
      • News

      Kominers’s Conundrums: How Much Is That Avatar in the Window?

        Michael Beer

        MICHAEL BEER

        Mike Beer is the Cahners-Rabb Professor of Business Administration, Emeritus at the Harvard Business School and author Fit to Compete: Why Honest Conversations About Your Company’s... View Details

        • July–August 2024
        • Article

        Navigating the Future of Online Advertising with WEB3

        By: Frank V. Cespedes and Ben Plomion
        or years, digital ad spend was a steadily growing portion of marketing budgets. But online advertising faces challenges that mean a transformative shift in digital marketing. Meanwhile, so-called “Web3” has emerged as a medium that can change ad spend and how personal... View Details
        Keywords: Internet and the Web; Advertising; Digital Marketing
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        • Video

        2012 Business Plan Contest Business Venture Track Winner: Vaxess Technologies