Publications

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January 2014
Teaching Note

Dr. Benjamin Hooks and Children's Health Forum

By: Rosabeth Moss Kanter and Ai-Ling Malone

The case includes law, business, and public health perspectives on an African American leader's social entrepreneurship and leadership in other social movements. Later in his life, Dr. Benjamin Hooks championed the eradication of lead poisoning. Prior to that Hooks... View Details

Keywords: Leading Change; Health Disorders; Social Entrepreneurship; Personal Development and Career; Social Issues; United States

February 2021 (Revised March 2022)
Case

Marvin: A Personalized Telehealth Approach to Mental Health

By: Regina E. Herzlinger, Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop and Julia Kelley

More than one third of Americans were said to suffer some type of behavioral health ailment at some point in their lifetime, with many people requiring chronic therapy or intervention. Despite significant clinical needs, access to reliable treatment has been difficult... View Details

Keywords: Mental Health; Applications; Startup Management; Telehealth; Health Care Entrepreneurship; Health ＆ Wellness; Health Care; Health Care and Treatment; Customization and Personalization; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Applications and Software

05 Feb 2024
Research & Ideas

The Middle Manager of the Future: More Coaching, Less Commanding

American Journal of Sociology. While artificial intelligence promises to transform the workplace and disrupt the organizational chart, Zhang’s research suggests that middle managers will still play a key role even in innovation-heavy... View Details

Keywords: by Ben Rand

11 Mar 2021
Blog Post

A Year as Co-Presidents: Q+A with AASU's Bukie Adebo (MBA 2021) and Alexis Jackson (MBA 2021)

or normal term for African American Student Union (AASU) Co-Presidents Bukie Adebo (MBA 2021) and Alexis Jackson (MBA 2021). We talked to the two second-year students about how 2020 affected their term, highlights from their time as... View Details

November 2016 (Revised October 2018)
Case

IguanaFix

By: Frank V. Cespedes, Thomas R. Eisenmann, Maria Fernanda Miguel and Laura Urdapilleta

IguanaFix is a rapidly scaling Latin American startup that provides an online platform connecting consumers with home improvement contractors. The founders have acquired customers through both B2C and B2B methods. But in seeking to grow and scale the business, they now... View Details

Keywords: Entrepreneurial Marketing; Home Improvement Services; Marketing Management; Scaling; Entrepreneurship; Marketing; Sales; Online Advertising; Latin America

September 2011 (Revised February 2014)
Case

Duke Energy and the Nuclear Renaissance

By: Richard H.K. Vietor and Forest L. Reinhardt

Duke Energy, an American investor-owned electric utility, confronts multibillion dollar decisions about its future fuel mix. In particular, its leaders are considering building new nuclear capacity. Whether this is sensible depends, among other things, on demand... View Details

Keywords: Cost vs Benefits; Expansion; Policy; Business Strategy; Energy Sources; Utilities Industry; Energy Industry; United States

13 Oct 2015
News

How the U.S. Can Reduce Waste in Health Care Spending by $1 Trillion

18 Sep 2019
News

Tillerson’s exit interview

06 Sep 2012
News

Stop beating up the Rich

21 Feb 2013
News

The Multipolar MBA

16 Dec 2008
News

The Innovation Economy

18 Jul 2022
News

How to Make College More Affordable? Try the Charter School Model

15 Oct 2019
News

Level of campus sexual violence largely unchanged, survey says

03 Mar 2021
Video

The Tulsa Massacre and the Call for Reparations: Black Wall Street

September 2022 (Revised January 2025)
Case

The Pokémon Company: Evolving into an Everlasting Brand

By: Tomomichi Amano and Masaki Nomura

Super Bowl 50, the fiftieth annual championship game of the American National Football League played in February 2016, featured 52 commercials, and brands spent more than six million dollars each for a 30-second commercial slot. Surprisingly, the commercial that... View Details

Keywords: Advertising; Brands and Branding; Marketing Strategy; Consumer Behavior; Growth and Development Strategy; Video Game Industry; Japan

Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management. A... View Details

Keywords: sports

Fall 1997
Article

Little Machines in Their Gardens: A History of School Gardens in America, 1891 to 1920

By: Brian Trelstad

“Little Machines in their Gardens: A History of School Gardens in America, 1891 to 1920” explores the rise and decline of the school garden movement in the United States. The paper first documents the early history of the gardens and establishes them as a national... View Details

Keywords: School Garden Movement; United States