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Show Results For
- All HBS Web
(5,813)
- People (36)
- News (2,008)
- Research (1,703)
- Events (15)
- Multimedia (262)
- Faculty Publications (1,034)
- December 2018 (Revised September 2019)
- Case
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted the brand into the media spotlight and made it a political flashpoint for consumers across America. Would the choice... View Details
Keywords: Digital Marketing; Entertainment; Politics; Activism; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Marketing Communications; Sports; Advertising; Social Media; Apparel and Accessories Industry; Sports Industry; Consumer Products Industry; United States; North America
Avery, Jill, and Koen Pauwels. "Brand Activism: Nike and Colin Kaepernick." Harvard Business School Case 519-046, December 2018. (Revised September 2019.)
- 26 May 2016
- Video
Graduation Reflections
- Web
A Day in the Life: IT Business Analyst | Information Technology
challenges and opportunities, and business analysts are right there in the middle of it all—connecting teams, clarifying goals, and keeping things moving. While each day may look different based on View Details
- Web
Leading in the Classroom - Christensen Center for Teaching & Learning
Providing Assessment & Feedback Sample Class The extensive preparation carried out by case method instructors prior to a class session culminates in View Details
- October 1984 (Revised March 1999)
- Case
NIKE (B)
Describes Nike's corporate culture and looks closely at individual key senior and middle managers, outlining the processes by which the management group conducts its business and noting the values which bind the management group together. The teaching objective is to... View Details
Keywords: Values and Beliefs; Management Practices and Processes; Organizational Culture; Management Teams; Apparel and Accessories Industry; Sports Industry
Christensen, C. Roland, and David C Rikert. "NIKE (B)." Harvard Business School Case 385-027, October 1984. (Revised March 1999.)
- 01 Nov 2019
- Video
Jaithirth Rao
Jerry Rao, serial entrepreneur and founder of India-based real estate company Value and Budget Housing Corporation, discusses the causes of corruption in the real estate sector. He blames a regulatory system... View Details
- 17 Jun 2020
- Blog Post
Black MBA Students Pen Letters to the HBS Community: Letter 2/5
business loans, job skills training, and unemployment benefits that were provided to white veterans. These publicly-provided benefits laid the foundation for much of the American View Details
- 14 May 2020
- Blog Post
A PRIDE Farewell
When we assumed our PRIDE co-president roles in the Spring of 2019, we could not have imagined the state of the world into which we would graduate. We imagined View Details
- 17 Jun 2019
- Blog Post
Why I Would Have Applied to the MS/MBA Biotechnology: Life Sciences Program
resources related to my interests in biotech. I took a translational pharmacology class at HMS in the J-term of my RC year and worked with scientists across the Harvard... View Details
- 01 Apr 2001
- News
Rewriting the Script: Social Enterprise Start-ups Expand Business Plan Contest's Parameters
The story of how nonprofit start-up Montage Entertainment came about would be familiar to many past participants in the HBS Business Plan Contest. “Some friends and I were sitting in View Details
- 27 Mar 2014
- Video
Energizing through Early Arrival
- 18 Aug 2021
- Video
If I knew then what I know now
Brian J. Hall
Brian J. Hall is the Albert H. Gordon Professor of Business Administration at Harvard Business School. He served as the Unit Head for the Negotiation, Organizations and Markets (NOM) Unit for 14 years. Previously, he was an assistant professor of economics in the... View Details
- 13 Jun 2016
- Video
Your HBS Interview
- 15 Feb 2022
- News
Charlotte Club Hosts Webinar to Mark 100 Years of the Case Method
method at HBS, which dates back to the School’s opening in 1908. While there were no written cases then, Bower said local business leaders would come to Professor Art Shaw’s class and present oral cases.... View Details
Keywords: Margie Kelley
- 08 Feb 2016
- News
Alumni in Mexico City Connect Around a ‘Vision’ for the New HBS
Relations and the Dimitri V. D’Arbeloff – MBA Class of 1955 Professor of Business Administration; Michael Chu (MBA 1976), Senior Lecturer in Business Administration; and alumni Alejandro Ramirez Magana (MBA... View Details
- Web
Making Difficult Decisions: The General Manager’s Role (MDD) - Course Catalog
mountaineering expeditions, hospital administrators, and executives and engineers in the space program. MDD uses three types of sessions, interspersed throughout the semester, to teach a set of related ideas... View Details
- Web
Changing the World: Life Choices of Influential Leaders - Course Catalog
of making a difference. Reflecting: In the final part of the course, materials and in-class discussions will be designed to answer the question: What does this mean for me?... View Details
- 16 Aug 2010
- News
Workplace Rage
- 22 Jun 2015
- News