Publications

16 May 2017
First Look

First Look at New Ideas and Research, May 16

position as the seventh-largest U.S. financial institution. It would also unlock substantial value not currently reflected in the stock. Each faced major obstacles and execution risks, however. In particular, no one knew the precise... View Details

Keywords: Re: Multiple Faculty

08 Sep 2020
Blog Post

2+2 Where Are They Now Spotlight: Ashley Zumwalt-Forbes (MBA 2017)

paired student teams with technologies developed at the University, alongside an experienced industry mentor. The student teams were responsible for developing a commercialization strategy for the inventor and advancing the business plan.... View Details

26 Oct 2010
First Look

First Look: October 26, 2010

many "multicultural marketing" efforts are both limited and limiting, and how firms can go beyond demographic data to craft effective strategies for selling to ethnic markets within the U.S. Read the Paper: View Details

Keywords: Sean Silverthorne

17 Jan 2012
First Look

First Look: January 17

apart; the less they share, the more likely they are to be best executed separately. Nevertheless, managing multiple models is a tall order. LAN has had to face greater complexity, broaden its organizational skills, increase the... View Details

Keywords: Sean Silverthorne

31 Jan 2014
News

Body, Heal Thyself

breakthrough in] the biotech industry takes a lot of time; it takes a lot of money; it's complicated science." And it takes a lot of people—from scientists to executives to board members. Bancel admits that people see the potential fairly... View Details

Keywords: Maureen Harmon; biotech; Health, Social Assistance; Scientific Research and Development Services

21 Jun 2011
First Look

First Look: June 21

their willingness to pay for two product characteristics and marginal costs are increasing with the quality level chosen on each attribute. We show that while firms seek to manage competition through product positioning, their differentiation View Details

Keywords: Sean Silverthorne

December 2023 (Revised February 2024)
Case

21Seeds: Taking Shots at Breakout Growth

By: Elie Ofek, Julian De Freitas, Michael Moynihan and Nicole Tempest Keller

21Seeds, a female-founded flavor-infused tequila startup launched in 2019, had made inroads into the alcoholic beverage industry by focusing on an underserved consumer segment in spirits—women, primarily in their 30s and 40s, many of whom were moms—and by following a... View Details

Keywords: Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Brands and Branding; Product Positioning; Distribution Channels; Sales; Food and Beverage Industry

24 Feb 2020
Research & Ideas

The Hidden Vulnerabilities of Open Source Software

naming conventions. Perhaps the most pressing problem is the lack of a standardized software component naming schema. “Until one exists, strategies for software security, transparency, and more will have limited effect,” the report... View Details

Keywords: by Frank Nagle and Jenny Hoffman; Computer

17 Jan 2019
Research & Ideas

Why Business Should Support Employees Who Are Caregivers

compromised productivity, and absenteeism. View VideoJoseph Fuller on measuring the costs of caregiving. (Courtesy Managing the Future of Work project.) If you consider that senior executives who make more than $100,000—arguably the most... View Details

Keywords: by Danielle Kost; Health

2002
Book

Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs

By: Rakesh Khurana

Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected... View Details

Keywords: Managerial Roles; Selection and Staffing; Personal Characteristics; Experience and Expertise; Investment Activism; Corporate Strategy

Find at Harvard

2013
Book

What You're Really Meant To Do: A Road Map for Reaching Your Unique Potential

By: Robert Steven Kaplan

How do you create your own definition of success—and reach your unique potential? Building a fulfilling life and career can be a daunting challenge. It takes courage and hard work. Too often, we charge down a path leading to "success" as defined by those around us—and... View Details

Keywords: Career Planning; Vocational Guidance; Job Satisfaction; Satisfaction; Personal Development and Career; Customization and Personalization

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Read Now

March 2023 (Revised September 2023)
Case

Patagonia: 'Earth Is Now Our Only Shareholder'

By: Brian Trelstad, Nien-hê Hsieh, Michael Norris and Susan Pinckney

In September 2022, Yvon Chouinard, the iconoclastic founder of outdoor apparel company Patagonia, announced a new ownership model for his company. Chouinard and his family had held complete control of the company's voting and non-voting stock since its founding 50... View Details

June 2014 (Revised February 2017)
Case

Kathy Giusti and the Multiple Myeloma Research Foundation

By: Richard G. Hamermesh, Joshua D. Margolis and Matthew G. Preble

What do you do when your rising professional career is cut short by an unexpected cancer diagnosis? Kathy Giusti shifted careers, built a new organization that transformed how cancer research is done, and now faces the challenge of sustaining the organization and its... View Details