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Show Results For
- All HBS Web
(2,945)
- People (4)
- News (669)
- Research (1,688)
- Events (21)
- Multimedia (31)
- Faculty Publications (976)
- 01 Apr 1998
- News
World Economic Forum
Merge: Is Bigger Always Better?" The World Economic Forum is a membership organization that promotes interaction among leaders from government, business, academia, and the arts with the objective of "improving the state of the world." View Details
Marcus Loew
Hollywood production facilities and nationwide chain of Loew’s theaters, MGM controlled its movies throughout their entire life cycle. He was one of the first producers to recognize the power of movie stars, and he promoted stars heavily. View Details
Keywords: Entertainment & Broadcast Media
- 08 Mar 2016
- First Look
March 8, 2016
often work directly with the companies they study. I then survey the factors that influence the quality of UGC. Quality is influenced by factors including promotional content, peer effects between contributors, biases of contributors, and... View Details
Keywords: Sean Silverthorne
Earl G. Graves
After careers in the Army’s Green Berets and in politics, Graves started Black Enterprise to be a news source for and about the growing community of black professionals and to serve as a vehicle for promoting business and economic... View Details
Keywords: Publishing & Print Media
David L. Geffen
Four years before owning his record label outright, Geffen structured a deal with Warner Communications to provide distribution services and financial underwriting. Geffen was extremely adept at spotting and promoting talent. He convinced... View Details
Keywords: Entertainment & Broadcast Media
- Web
Wine & Cuisine Society | MBA
Wine & Cuisine Society The mission of the Wine and Cuisine Society (WCS) is to promote good living through the enjoyment of fine wine and cuisine. The WCS is focused on providing both educational and social activities in a convivial yet... View Details
H. Stanley Marcus
Taking control of the company from his father in 1950, Marcus was instrumental in promoting the exclusivity and uniqueness of the Neiman-Marcus brand. Through extravagant in-store promotional events and... View Details
Keywords: Retail
- 18 Jul 2014
- News
Team Players
media—website, Facebook, and Twitter—as the primary information hubs, in part because of their interactive capabilities, and to back these up with print promotion and special events throughout the region that would give fans a... View Details
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
"open fare" system; and Panera Bread runs four nonprofit "Panera Cares" locations with PWYW pricing. Oftentimes, businesses use the strategy as a promotion to get new customers, sometimes with a social tie-in for extra... View Details
- 21 Dec 2015
- Op-Ed
Without Immigrants, We Wouldn't Have Google
wealth with them. His parents’ primary assets were their talents, energies, and aspirations to have a better life for themselves and their children. So how did Brin reach a position to cofound Google in 1998? The US educational system recognizes and View Details
- Web
A Marketing Revolution - The Art of American Advertising
marketing venues especially suited to the promotion of national brand names. Magazines like Century , McClure’s , Ladies Home Journal , and the Saturday Evening Post could feature hundreds of advertisements and began to include... View Details
- Web
Motivation and Incentives - Course Catalog
manage effective incentive systems, whether based on monetary compensation or based on other forms of rewards, that tap into people’s underlying motivations and promote value-creating behavior Understand how an organization’s incentive... View Details
- 25 May 2016
- News
A Focus on Sustainability
in more than 100 middle-market companies and currently has $11 billion under management. Since officially retiring in 2012, he now oversees a family office that focuses primarily on environmental and educational organizations. His multipronged approach has included... View Details
- 01 Sep 2003
- News
Mark Fuller
service firms with rigid up-or-out promotion policies, Monitor “favors a more flexible approach to assessing an individual’s overall contribution,” says Fuller. The firm also had significantly diversified into principal investing, asset... View Details
- 18 Jun 2012
- Research & Ideas
Better by the Bunch: Evaluating Job Candidates in Groups
New research suggests that organizations wishing to avoid gender stereotyping in the hiring or promotion process-and employ the most productive person instead—should evaluate job candidates as a group, rather than one at a time. “The... View Details
Keywords: by Maggie Starvish
- 01 Jun 2003
- News
Mentoring Award
Professor Max H. Bazerman has been named one of the recipients of this year’s Everett Mendelsohn Excellence in Mentoring Award. Based on student nominations, this award is offered annually by the Graduate Student Council of Harvard’s Graduate School of Arts and... View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
(Disney, restaurants, theme parks, etc.). The former finance most of the targeted coupons while the latter contribute the lion's share of the financing of turbo-charged vouchers. Since manufacturers already invest significantly in retailer promotions, targeted View Details
- 01 Mar 2011
- News
Faculty Books
how we act unethically without meaning to. They demonstrate how ethical standards shift, how we neglect to notice and act on the unethical behavior of others, and how compliance initiatives can actually promote unethical behavior.... View Details
- 01 Mar 2007
- News
Faculty Books
who conceived and promoted the multilateral, liberal rules comprising the international financial architecture. Whereas U.S. policymakers have tended to embrace unilateral, ad hoc globalization, European policymakers have View Details
Madam C. J. Walker
The intensity of Walker’s early jobs began to cause hair loss, and it was out of this unfortunate circumstance that grew her “secret” formula for a scalp ointment that promoted healthy hair growth. Madame Walker began selling her product... View Details
Keywords: Personal Care & Home Products