Promote - Publications - Faculty & Research

22 Jul 2015
Research & Ideas

Name Your Price. Really.

"open fare" system; and Panera Bread runs four nonprofit "Panera Cares" locations with PWYW pricing. Oftentimes, businesses use the strategy as a promotion to get new customers, sometimes with a social tie-in for extra... View Details

Keywords: by Michael Blanding; Consumer Products

Robert W. Woodruff

Resisting the pressure of other board members to diversify Coca-Cola through acquisition, Woodruff was committed to promoting the company’s core mission. In keeping with this vision, Woodruff solicited the genius of advertising great... View Details

Keywords: Food & Tobacco

John D. Nichols

promoted innovation, resulting in over 100 new product patents and line extensions. During his tenure as CEO, Nichols generated a tenfold increase in revenues from $450 million to $4.1 billion and regularly achieved 20%+ annual returns on... View Details

Keywords: Fabricated Goods

Mills B. Lane, Jr.

Taking over the small southern bank after the death of his father, Lane went on to build it into one of the largest and most profitable banks in the Southeast. Lane shook up the staid banking community by employing a variety of marketing and sales View Details

Keywords: Finance

Marcus Loew

Hollywood production facilities and nationwide chain of Loew’s theaters, MGM controlled its movies throughout their entire life cycle. He was one of the first producers to recognize the power of movie stars, and he promoted stars heavily. View Details

Keywords: Entertainment & Broadcast Media

27 Sep 2023
Blog Post

HBS Latino Student Association Spotlight: Anna Ohanian (MBA 2025)

The Latino Student Organization (LASO) proudly promotes and supports Harvard Business School’s Latino students and works alongside the Latino Alumni Association (HBSLAA). Representing a wide range of backgrounds, experiences, interests,... View Details

Earl G. Graves

After careers in the Army’s Green Berets and in politics, Graves started Black Enterprise to be a news source for and about the growing community of black professionals and to serve as a vehicle for promoting business and economic... View Details

Keywords: Publishing & Print Media

David L. Geffen

Four years before owning his record label outright, Geffen structured a deal with Warner Communications to provide distribution services and financial underwriting. Geffen was extremely adept at spotting and promoting talent. He convinced... View Details

Keywords: Entertainment & Broadcast Media

Web

Golf Club | MBA

Golf Club All recognized student clubs are part of a 501(c)(3) non-profit tax exempt organization, called Student Clubs of HBS, Inc. Each student club at Harvard Business School (HBS) is open to all matriculated HBS students and their registered partners. --------- To... View Details

01 Mar 2013
News

Can't Knock the Hustle

POSEUR: A "living statue" mysteriously materialized A guerrilla-marketing campaign designed to promote a book about rapper and entertainment mogul Jay-Z became the subject of a recent EC case by HBS professor Anita Elberse. The... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

Donald W. Nyrop

After a distinguished career in law, which led him to the top positions at both the Civil Aeronautics Board and the Federal Aviation Administration, Nyrop joined the ailing Northwest Airlines with hopes of turning it around. Instituting changes that View Details

Keywords: Transportation

01 Jun 2006
News

Banking on Success

success: “It’s all about having the best systems, the best people, the best products, and the best risk controls,” he told Fortune (April 3, 2006). Since arriving at JPMorgan, Dimon has driven down costs, consolidated systems, and View Details

Keywords: Management

01 Oct 1999
News

New Releases

hiring executives from outside rather than promoting from within. But, note HBS associate professor Michael Watkins and consultant Dan Ciampa in their new book, Right from the Start: Taking Charge in a New Leadership Role, 64 percent of... View Details

Leroy A. Lincoln

Under Lincoln’s leadership, Metropolitan became an ardent supporter and provider of public health education while his company achieved record levels of profitability. For many years, the company promoted health and safety through... View Details

Keywords: Finance

Henry P. Crowell

Whereas traditional producers marketed oatmeal to wholesalers, Crowell packaged and marketed his brand of oatmeal, Quaker Oats, nation-wide as a breakfast cereal, a unique product at the time. Crowell utilized aggressive marketing strategies to View Details

Keywords: Food & Tobacco

13 Aug 2007
Research & Ideas

The Dark Side of Trust

City of Brotherly Love's 596 plumbers and plumbing firms at the time of the study. Plumbers were sent a questionnaire to measure specific trust with their current vendors. Six weeks later, the plumbers received a TrapGuard promotional... View Details

Keywords: by Sean Silverthorne; Service

01 Sep 2010
News

HBS Wins Green Business Award

64 cubic yards of growing medium spread over 5,000 square feet and planted with 9,000 perennials, photovoltaic panels, a cogeneration unit, and a full lighting retrofit. Since 2003, HBS has enacted more than 100 energy conservation measures. These measures, coupled... View Details

18 Jan 2017
Blog Post

The Latino Community at HBS

that people are appreciated for being unique, authentic, and passionate leaders. The Latino community at HBS is supportive and engaged in the development of leaders who make a difference in the world. LASO, in particular, has taken responsibility for View Details

13 Jan 2021
Blog Post

Welcome to the BEI Blog!

connections between students and alumni already working in the field through our alumni mentor program, which promotes networking and idea-sharing on the challenges and opportunities that climate change is currently posing to businesses.... View Details

01 Oct 1998
News

Playing to Win

pitch. For Adidas CEO Robert Louis-Dreyfus, a Frenchman and a soccer fan extraordinaire, the outcome of the Cup competition could not have been sweeter. With his company having invested $100 million in Cup-related marketing and View Details

Keywords: Garry Emmons

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