Publications

Educators

December 2012
Article

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

By: Jill Avery

I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details

Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry

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Web

Middle East & North Africa - Global

Research Center: Cairo Cairo, Egypt Middle East and North Africa Research Center: Istanbul Istanbul, Turkey Israel Research Office Tel Aviv, Israel News & Highlights March 2025 CREATING EMERGING MARKETS INTERVIEWS Creating Emerging Markets Interviews: Alan Tabourian... View Details

06 Jul 2010
Research & Ideas

Renewable Energy: Winds at Our Back?

ago, and that interested me in renewables. For the Harvard Business School Centennial in 2008, I did a comparative research project on national renewables policies, and wrote cases on wind companies in Europe, India, and the United... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

Web

Behavioral Finance & Financial Stability

Diffusion in the Stock Market By: Marco Di Maggio , Francesco Franzoni & Amir Kermani NOV 2019 More Info Brokers and Order Flow Leakage: Evidence from Fire Sales By: Andrea Barbon , Marco Di Maggio , Francesco Franzoni & Augustin Landier AUG 2019 More Info About the... View Details

08 Apr 2008
First Look

First Look: April 8, 2008

Offshore Wind Energy in the USA Harvard Business School Case 708-022 Cape Wind is an extreme example of NIMBY—not in my backyard syndrome. This is the first offshore wind project planned for the United States, in Nantucket Sound, just... View Details

Keywords: Martha Lagace

March 2019
Article

Economics of Converting Renewable Power to Hydrogen

By: Gunther Glenk and Stefan Reichelstein

The recent sharp decline in the cost of renewable energy suggests that the production of hydrogen from renewable power through a power-to-gas process might become more economical. Here we examine this alternative from the perspective of an investor who considers a... View Details

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2013
Book

Porte à porte: Reconquérir la démocratie sur le terrain

By: Guillaume Liégey, Arthur Muller and Vincent Pons

From January to May 2012, campaign activists supporting François Hollande knocked at five millions doors, making this door-to-door effort the largest in Europe to date. This project was formed by Guillaume Liégey, Arthur Muller, and Vincent Pons, who had met at the... View Details

Keywords: Strategy; Political Elections; United States; Europe

Extensive research shows that when employees get hands-on managerial support, they perform better than when they’re left to their own devices, but unnecessary or unwanted help can be demoralizing and counterproductive. So how do you intervene... View Details

31 Jan 2022
Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

developments—even dropping once-promising projects when the data suggest they no longer work. With customer intimacy guiding their operating models and cultures, these experiments put customer needs first. In fact, we heard examples of... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

Web

Research Computing Services

Personalized support for the HBS community on topics ranging from AI & advanced statistical analyses to high performance computing. Services Statistical & Data Services RCS provides consulting services and assistance for HBS faculty research View Details

22 May 2019
Blog Post

What is FIELD Global Immersion?

from intense focus on emerging markets to design thinking and now on to “cultural intelligence” that has also been broadened beyond emerging markets to those markets that are considered “culturally distant” from the Western perspective. Do students pick their View Details

December 2023 (Revised August 2024)
Supplement

Microsoft Azure and the Cloud Wars (B)

By: Andy Wu and Matt Higgins

By 2023, the global market for cloud infrastructure had consolidated into a three-horse race. As of Q4 2022, Amazon, Microsoft, and Google collectively accounted for 66% of the global market. AWS had a market share of 33%, Microsoft Azure had 23%, and Google Cloud had... View Details

Keywords: Microsoft; Artificial Intelligence; AI; Competition; Information Infrastructure; Market Participation

2022
Article

The Effects of Public and Private Equity Markets on Firm Behavior

By: Shai Bernstein

In this article, I review the theoretical and empirical literature on the effects of public and private equity markets on firm behavior, emphasizing the consequences that emerge from disclosure requirements, ownership concentration, and degree of firm standardization.... View Details

Keywords: Corporate Finance And Governance; Financing Policy; Commercialization; Capital Markets; Private Equity; Public Equity; Venture Capital; Innovation and Invention; Cost of Capital

February 2021
Tutorial

Getting Started in RStudio Cloud

By: Chiara Farronato and Caleb Kwon

This video provides an introduction to the free programming language R using an online cloud version of RStudio, which is the most popular editor and interface for writing and executing R code. The video begins by providing a brief background of R and RStudio and... View Details

Keywords: Data Analysis; Data Analytics; Experiment; Experimental Design; Analytics and Data Science; Analysis; Applications and Software

Working Paper

The Long-Run Dynamics of Electricity Demand: Evidence from Municipal Aggregation

By: Tatyana Deryugina, Alexander MacKay and Julian Reif

Economic theory suggests that demand is more elastic in the long run relative to the short run, but evidence on the empirical relevance of this phenomenon is scarce. We study the dynamics of residential electricity demand by exploiting price variation arising from a... View Details

Keywords: Energy; Demand and Consumers; Price; Policy; Mathematical Methods

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September 2014
Case

Pfizer's Centers for Therapeutic Innovation (CTI)

By: Gary Pisano, James Weber and Kait Szydlowski

In 2010, Pfizer established four small research units in New York, Boston, San Francisco, and San Diego located close to several premier Academic Medical Centers (AMCs), or hospitals with adjoining medical schools. The goal of these units was to redesign collaboration... View Details

Keywords: Drug Development; Academic Collaboration; Research And Development; Innovation; Translational Research; Management; Operations; Problems and Challenges; Research; Science; Information Technology; Strategy; Biotechnology Industry; Pharmaceutical Industry; North and Central America; Europe; Asia

Educators

December 2012 (Revised February 2014)
Case

Crafting a Founder Agreement at HealthCraft

By: Noam Wasserman, Janet Kraus and Yael Braid

HealthCraft's three founders are about to craft their founding agreement and split the equity among themselves. Uncertainty lingers over each member's future contributions, though—how is the team to devise a durable and effective split? Ever since consultant Kevin... View Details

Keywords: Entrepreneurs; Business Startups; Entrepreneurship; Health Industry

Educators