Produce - Publications - Faculty & Research

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

Apple's 1984 ad, which aired, not surprisingly, on the 1984 Super Bowl when they announced the launch of the Macintosh personal computer. That is still in the advertising Hall of Fame. It was directed by Ridley Scott, who is a well-known film View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

25 Aug 2022
News

Up on the Corner

the Growing Diverse Housing Developer program, a highly selective national initiative led by a consortium of CDFIs that aims to increase the capacity of developers who identify as Black, indigenous, or people of color. The program aims to help developers View Details

Keywords: Alexander Gelfand; photographed by Melissa Golden; Real Estate

TeachingInterests

Managing Human Capital

By: Ethan S. Bernstein

The Managing Human Capital course has been specifically designed to teach practical skills for the future general manager (not just the human resource practitioner) who seeks to manage both other people and her or his own career with optimal... View Details

30 Jan 2020
Research & Ideas

The Upside of Highlighting a Product's Downsides

customers more control and set their brands apart. The online apparel retailer Everlane provides detailed descriptions about the factories that produce its clothing. And Lemonade has upended traditional insurance by taking a set portion... View Details

Keywords: by Danielle Kost

2010
Book

The Big Ditch: How America Took, Built, Ran, and Ultimately Gave Away the Panama Canal

By: Noel Maurer and Carlos Yu

On August 15, 1914, the Panama Canal was officially opened for business, thus changing the face of both world trade and military power and playing a pivotal role in the rise of the United States on the world stage. Today we view the creation of the Panama Canal as a... View Details

Keywords: Political History; For-Profit Firms; Development Economics; Infrastructure; State Ownership; Ship Transportation; Panama; United States

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Research Summary

Institutions and Corporate Lobbying

“Institutions and Make-or-Buy Decision of Lobbying: The Role of Sociopolitical Legitimacy on Foreign MNEs’ Lobbying Internalization”

In this study, I examine how legitimacy comes into play in foreign MNEs’ make-or-buy decisions... View Details

Keywords: Institutions; Make V. Buy; Lobbying; Legitimacy; Corruption; Culture; Multinational Enterprise; United States

2017
Other Book

Good Work: The Taylor Review of Modern Working Practices

By: Matthew Taylor, Greg Marsh, Diane Nicol and Paul Broadbent

I was not the only person appointed to the Review. My fellow Review team members, Greg Marsh, Diane Nicol and Paul Broadbent have not only been an important source of ideas and wisdom throughout the process but have led in engaging with key groups of... View Details

Keywords: Future Of Work; Labor Relations; Marketplaces; Employment; Labor and Management Relations; Labor; Markets

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Research Summary

Markets of Progress: Coffee, Commerce, and Community in the Soconusco, Chiapas, 1867-1920

Markets of Progress presents a new holistic story of rural development in Mexico at the turn of the century. In the Soconusco, as in regions throughout the world, the accelerating circulation of commodities and capital, ideas and immigrants reshaped society... View Details

Keywords: Commodities; Coffee; Mexico; Foreign Investment; Institutions; Immigration; Developing Agriculture; Development; Export Crop; Emerging Market; Property Rights; Labor History; History; Capital Markets; Business History; Agriculture and Agribusiness Industry; Latin America; Mexico; Central America

Research Summary

Overview

The overarching goal of my research is to produce works that are influential and informative to both academics and practitioners in the field of operations management. To accomplish this, I collaborate with industry partners who provide knowledge about their field,... View Details

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Press / Media

By: Karim R. Lakhani

Can America Invent Its Way Back?

BusinessWeek, by Michael Mandel, 12 Sept. 2008

Today, researchers are focusing on ways to make those... View Details

Research Summary

Leadership and Leadership Development: An Ontological Approach

This summarizes my research program over the last twelve years (with my co-investigators Werner Erhard, Steve Zaffron, and more recently Kari Granger) in which the objective has been to rigorously distinguish leader and leadership and to create a technology for... View Details

01 Mar 2015
News

Fıelds of Gold

expensive foods, retailing at $4,000 or more a pound. Iran is the largest producer of this highly prized spice, which stains food a brilliant golden hue, but David Luo (MBA 2011) believes that Afghanistan could become the world’s... View Details

Keywords: April White; Support Activities for Agriculture and Forestry; Agriculture

Web

Meet the Team | Information Technology

Development team. Since joining the Harvard Business School in 2008, Ruth has worked with dozens of faculty to produce media-enhanced case materials including The Tulsa Massacre and the Call for Reparations, lululemon, Terror at the Taj... View Details

18 Nov 2014
News

Educating the next generation of filmmakers

Film producer Dan Lin (MBA 1999) likes to create hero stories that inspire and entertain children and their families. The producer of The Lego Movie is now teaching Chinese filmmakers how to tell their own... View Details

Alanson B. Houghton

During his presidency, Houghton tripled the size of Corning Glass. Producing about 40% of the bulbs and tubing for incandescent electric lights and 75% of the railway signal glass used in the U.S., the company became one of the largest... View Details

Keywords: Fabricated Goods

Walter A. Fallon

Fallon introduced the Disc Camera – Kodak’s most significant product in two decades. He expanded Kodak’s diversification efforts in the areas of biotechnology, laser technology, and optics – enabling the mature film producer to continue... View Details

Keywords: Fabricated Goods

20 Jan 2017
News

Bringing Power to the People

Xavier Barbaro (MBA 2006) is CEO of Neoen, a French firm that generates electricity from renewable sources, operating in multiple countries. In this interview, he talks about how the electricity the company produces is bringing power to... View Details

James W. Cannon

In 1898, Cannon’s mill produced the first cotton towel ever finished in the South. About 1906, Cannon built Kannapolis, the largest unincorporated town in the world, as a mill town that included schools, churches, and parks. Upon his... View Details

Keywords: Fabric & Apparel

Alexander M. Poniatoff

Poniatoff, founder of Ampex, created many of the major innovations in commercial recording technology and produced the first US built magnetic audio tape recorder in 1948 revolutionizing the radio industry. After creating the standard for... View Details

Keywords: Computers & Electronics

Ransom E. Olds

Olds was one of the early pioneers of the automobile industry. He is credited with the design of the “curved dash” which was both functional (keeping passengers warm) and stylish. Olds’ first car, the “runabout,” was mass produced in 1901... View Details

Keywords: Automotive & Aerospace

Publications