Publications

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Career Coach

Pamela Harder

Pam (HBS / HKS ‘13, Stanford ‘08 Economics) has spent the last 12 years working at the nexus of business and government. Currently, she runs Virginia's state-wide economic development talent investment... View Details

Keywords: Consulting; Education; Emerging Markets; Government; Social Enterprise; Venture Capital; Financial Services (All); Energy; Consumer Finance; Financial Services (All); Impact Investing; Financial Services (All)

August 2018
Case

Christine Lagarde (A): A French Prime Minister Calls

By: Julie Battilana and Carin-Isabel Knoop

This case covers formative events and influences in Christine Lagarde’s childhood and her trajectory from studying political science and law to heading the world’s largest law firm. As she prepares to transition back to practice in 2005, the new Prime Minister of... View Details

Keywords: Personal Development and Career; Power and Influence; Decision Making

July 1998 (Revised February 1999)
Case

Private Communications Corporation (A)

Ann Meceda is a soon-to-be MBA graduate. She has been working as the director of marketing in an Internet start-up, and now the founder wants her to become CEO. She must weigh the personal and business risks and assess her own objectives and tolerance for risks. View Details

Keywords: Risk Management; Internet and the Web; Management Succession; Marketing; Personal Development and Career; Business Startups; Service Industry

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April 2020 (Revised November 2020)
Case

Ping An: Pioneering the New Model of ‘Technology-driven Finance’

By: Feng Zhu, Anthony K. Woo and Nancy Hua Dai

In mid-December 2018, Peter Ma, Chairman and CEO of Ping An Insurance (Group) Company of China, Ltd. was considering whether the company should grow a fifth ecosystem of Smart City Services. Established in 1988, Ping An was one of the top 10 global financial... View Details

Keywords: Business Ecosystems; Fintech; Finance; Information Technology; Business Model; Expansion; Competitive Strategy; Financial Services Industry; Technology Industry

Career Coach

Katherine Manweiler

Katherine is eager to support students in a variety of ways including: consulting, VCPE, and hedge fund case interview prep; behavioral interview prep; crafting a cohesive and compelling View Details

2011
Chapter

Consumers' Relationships with Brands

By: Susan Fournier and Jill Avery

This chapter presents a brand management paradigm based on the foundational principles of relationships. (1) Brand relationships are a means to an end: brand relationship managers must consider the whole person and understand how the brand adds meaning into people's... View Details

Keywords: Marketing; Brands; Brand Building; Brand Equity; Brand Management; Customer Relationship Management; CRM; Customer Focus and Relationships; Brands and Branding; Marketing Strategy; Consumer Products Industry

Article

Beating the Odds: Leadership Lessons from Senior African-American Women

By: Laura Morgan Roberts, Anthony Mayo, Robin Ely and David Thomas

Any list of top CEOs reveals a stunning lack of diversity. Among the leaders of Fortune 500 companies, for example, just 32 are women, three are African-American, and not one is an African-American woman. What’s going on? The authors studied the careers of the roughly... View Details

Keywords: Leadership; Diversity; Race; Gender; Personal Characteristics; Relationships; Success

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30 Oct 2019
News

From the playing field to the boardroom

Zhongming Jiang

Zhongming Jiang is a first-year Ph.D. student in Marketing (Quantitative) at Harvard Business School. His research focuses on developing methodologies for Customer Relationship Management (CRM) that enable personalized interventions, dynamic customer... View Details

22 Nov 2022
Research & Ideas

When Agreeing to Disagree Is a Good Beginning

(“it could be ”), second-person pronouns, and agreement positively. That last, the researchers stressed, did not have to mean capitulation to an opposing view. Discussing whether schools should close or remain open during a COVID-19... View Details

Keywords: by Clea Simon, Harvard Gazette

December 2006 (Revised February 2009)
Case

China Merchants Bank: Here Just For You

By: F. Warren McFarlan, GuoQing Chen, HengYuan Zhu, Bin Yang, Michael Shih-ta Chen, G.A. Donovan, Waishun Lo and Yan Yang

Founded in 1987, China Merchants Bank (CMB) is a pioneer in the use of technical innovation and IT as a competitive tool in the rapidly evolving Chinese banking sector. With a relatively small branch network when compared to its larger competitors, CMB uses an... View Details

Keywords: Credit Cards; Information Technology; Technological Innovation; Innovation Leadership; Competitive Strategy; Initial Public Offering; Emerging Markets; Opportunities; Banking Industry; China; Hong Kong

23 Feb 2018
Blog Post

How to thrive as an Introvert at HBS

Diamond Richardson is a first-year student at HBS (class of 2019). She is the co-founder of Thrive, a community designed to support women of color who are pursuing MBAs and careers in business View Details

Career Coach

Tricia Peralta

Tricia has always been passionate about healthcare, social impact, and strategy, and has explored career paths including corporate strategy, management consulting, project... View Details

October 1996 (Revised April 2004)
Case

Eric Wood (A)

By: Myra M. Hart

Describes the early career of an MBA who went to work in a small business, bought the company, and is now contemplating an acquisition to expand the business. The issues involve personal/business finance and financial risk, as well as valuation and financial... View Details

Keywords: Personal Development and Career; Business Growth and Maturation; Mergers and Acquisitions; Risk and Uncertainty