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      • April 1993 (Revised June 1993)
      • Case

      Northern Telecom (B): The Norstar Launch

      By: Robert J. Dolan
      Northern Telecom has spent $50 million to develop a new family of telephone systems for small businesses. The investment proposal was justified on the basis of appreciable market share impact. Now, the project team must develop the appropriate supporting marketing... View Details
      Keywords: Communication Technology; Investment; Product Launch; Product Development; Telecommunications Industry; Canada; United States
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      Dolan, Robert J. "Northern Telecom (B): The Norstar Launch." Harvard Business School Case 593-104, April 1993. (Revised June 1993.)
      • April 1993 (Revised June 1993)
      • Case

      Bayerische Motoren Werke AG (BMW)

      By: Robert J. Dolan
      In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation. View Details
      Keywords: Product Positioning; Marketing Strategy; Multinational Firms and Management; Market Entry and Exit; Sales; Manufacturing Industry; Auto Industry; Germany; North America
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      Dolan, Robert J. "Bayerische Motoren Werke AG (BMW)." Harvard Business School Case 593-082, April 1993. (Revised June 1993.)
      • March 1993 (Revised July 1994)
      • Case

      Gerber Products Company: Investing in the New Poland

      By: Debora L. Spar
      Examines Gerber Products Co.'s evaluation of Alima S.A., one of Poland's largest food processing plants, as a potential overseas investment in 1991. Factors that influenced Gerber's decision are discussed in detail: property rights, taxation issues, and Poland's... View Details
      Keywords: Foreign Direct Investment; Food and Beverage Industry; Poland
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      Spar, Debora L. "Gerber Products Company: Investing in the New Poland." Harvard Business School Case 793-069, March 1993. (Revised July 1994.)
      • January 1993 (Revised November 1993)
      • Case

      Warner-Lambert Ireland: Niconil

      By: John A. Quelch and Susan Smith
      The marketing director of Warner-Lambert's Irish subsidiary is completing the marketing plan for the launch of Niconil, a transdermal skin patch to facilitate smoking cessation. View Details
      Keywords: Product Launch; Marketing Strategy; Pharmaceutical Industry; Republic of Ireland
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      Quelch, John A., and Susan Smith. "Warner-Lambert Ireland: Niconil." Harvard Business School Case 593-008, January 1993. (Revised November 1993.)
      • 1993
      • Book

      Managing New Product and Process Development: Text and Cases

      By: K. B. Clark and S. C. Wheelwright
      Keywords: Management; Product Development
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      Clark, K. B., and S. C. Wheelwright. Managing New Product and Process Development: Text and Cases. NY: Free Press, 1993.
      • January 1993 (Revised April 1993)
      • Case

      Chadwick, Inc.: The Balanced Scorecard

      By: Robert S. Kaplan
      The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details
      Keywords: Balanced Scorecard; Performance Evaluation; Customer Relationship Management; Goals and Objectives; Customer Satisfaction; Research and Development; Marketplace Matching; Financial Condition; Product Launch; Pharmaceutical Industry
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      Kaplan, Robert S. "Chadwick, Inc.: The Balanced Scorecard." Harvard Business School Case 193-091, January 1993. (Revised April 1993.)
      • November 1992 (Revised December 1992)
      • Case

      Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)

      By: Robert H. Hayes
      The Computer-Aided Manufacturing (CAM) Services Division of John Deere has just received approval to sell their software and computer systems to external customers. These tools, initially developed for internal use, have been widely used throughout Deere. Still,... View Details
      Keywords: Information Infrastructure; Applications and Software; Machinery and Machining; Technological Innovation; Markets; Marketing Strategy; Product Launch; Outcome or Result; Computer Industry; Manufacturing Industry
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      Hayes, Robert H. "Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)." Harvard Business School Case 693-051, November 1992. (Revised December 1992.)
      • November 1992
      • Case

      Process Control at Polaroid (B)

      By: H. Kent Bowen and Steven C. Wheelwright
      The plant manager of a film production operation wants to create and implement a new approach to quality within the next 12 months. Issues of personnel (and their roles), production processes (and their control), and quality standards must be addressed. View Details
      Keywords: Employee Relationship Management; Job Design and Levels; Management Practices and Processes; Production; Quality; Mathematical Methods
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      Bowen, H. Kent, and Steven C. Wheelwright. "Process Control at Polaroid (B)." Harvard Business School Case 693-048, November 1992.
      • October 1992 (Revised September 1996)
      • Case

      McDonald's Corporation

      By: David M. Upton and Joshua D. Margolis
      McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services in order to maintain growth. Now, new competitors... View Details
      Keywords: Corporate Strategy; Diversification; Problems and Challenges; Environmental Sustainability; Quality; Competitive Strategy; Growth and Development Strategy; Operations; Integration; Food and Beverage Industry; United States
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      Upton, David M., and Joshua D. Margolis. "McDonald's Corporation." Harvard Business School Case 693-028, October 1992. (Revised September 1996.)
      • September 1992 (Revised March 1993)
      • Case

      Empresas ICA and the Mexican Road Privatization Program

      By: Willis M. Emmons III and Monica Brand
      Mexico's largest construction company, Empresas ICA, makes an initial public offering to international equity investors in April 1992 to help fund its participation in an ambitious new private-sector approach to highway development. Under the new program, launched by... View Details
      Keywords: Construction; Transportation Networks; Infrastructure; Privatization; Private Equity; Investment; Initial Public Offering; Private Sector; Government and Politics; Policy; Construction Industry; Mexico
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      Emmons, Willis M., III, and Monica Brand. "Empresas ICA and the Mexican Road Privatization Program." Harvard Business School Case 793-028, September 1992. (Revised March 1993.)
      • September 1992
      • Case

      Vintage Directions, Inc.

      By: Howard H. Stevenson
      Focuses on the problem of determining whether to continue with a start-up after the first market test. The company has seen product success but is far from break-even and needs additional financing. Focuses on opportunity analysis and the use of market data to assess... View Details
      Keywords: Product Launch; Product Marketing; Marketing Strategy; Forecasting and Prediction; Corporate Entrepreneurship; Business Startups; Business or Company Management
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      Stevenson, Howard H. "Vintage Directions, Inc." Harvard Business School Case 393-043, September 1992.
      • Article

      Managing Marginal New Products

      By: V. K. Rangan, R. Lal and E. Maier
      Keywords: Management; Product
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      Rangan, V. K., R. Lal, and E. Maier. "Managing Marginal New Products." Business Horizons 35, no. 5 (September–October 1992): 35–42.
      • August 1992 (Revised July 2013)
      • Case

      ChemBright, Inc.

      By: Janice H. Hammond
      ChemBright is a small start-up company that manufactures private-label household chemicals. The company sells its products to grocery chains in the New England area. Its strategy is based on a significant logistics-based cost advantage. The primary case decisions are... View Details
      Keywords: Price; Growth and Development Strategy; Logistics; Competition; Competitive Advantage; Chemical Industry; New England
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      Hammond, Janice H. "ChemBright, Inc." Harvard Business School Case 693-026, August 1992. (Revised July 2013.)
      • Article

      Core Capabilities and Core Rigidities: A Paradox in Managing New Product Development

      By: D. A. Leonard-Barton
      Keywords: Product; Research and Development
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      Leonard-Barton, D. A. "Core Capabilities and Core Rigidities: A Paradox in Managing New Product Development." Strategic Management Journal 13 (Summer 1992): 111–125.
      • July 1992
      • Article

      New Product Channel Choice: A Framework, a Method and an Application

      By: V. K. Rangan, M. Menezes and E. P. Maier
      Keywords: Product; Decision Choices and Conditions; Framework
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      Rangan, V. K., M. Menezes, and E. P. Maier. "New Product Channel Choice: A Framework, a Method and an Application." Journal of Marketing 56, no. 3 (July 1992): 69–82.
      • summer 1992
      • Article

      Production and Operations Management's New 'Requisite Variety'

      By: Robert H. Hayes
      Keywords: Operations; Management
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      Hayes, Robert H. "Production and Operations Management's New 'Requisite Variety'." Production and Operations Management 1, no. 3 (summer 1992): 249–253.
      • May 1992 (Revised September 2019)
      • Case

      Richardson Sheffield

      By: Christopher A. Bartlett and Ashish Nanda
      The case traces Bryan Upton’s 20-plus years as managing director of a Sheffield-based cutlery company and describes the strategic and organizational actions he took to raise sales and earnings at more than 25% annually, even as the local industry was in steep... View Details
      Keywords: Human Resource Management; Human Resource Practices; General Management; Human Resources; Management; Leadership; Strategy; United Kingdom
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      Bartlett, Christopher A., and Ashish Nanda. "Richardson Sheffield." Harvard Business School Case 392-089, May 1992. (Revised September 2019.)
      • March 1992 (Revised October 1994)
      • Case

      AT&T Consumer Products

      By: Joseph L. Badaracco Jr.
      Describes the factors AT&T Consumer Products managers considered in deciding whether to locate a new plant for telephone answering machines in the United States, Asia, or Mexico. Describes in depth the restructuring of AT&T during the 1980s, the competition facing its... View Details
      Keywords: Restructuring; Competitive Strategy; Trade; Management; Operations; Crime and Corruption; Executive Compensation; Selection and Staffing; Demand and Consumers; Asia; Mexico
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      Badaracco, Joseph L., Jr. "AT&T Consumer Products." Harvard Business School Case 392-108, March 1992. (Revised October 1994.)
      • March 1992
      • Background Note

      Researching and Monitoring Consumer Markets

      By: Robert J. Dolan
      Describes the major research techniques for consumer goods new product development, i.e. pre-test markets and electronic purchase monitoring. Provides students with information on availability and utility of these services. View Details
      Keywords: Demand and Consumers; Product Marketing; Product Development; Research
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      Dolan, Robert J. "Researching and Monitoring Consumer Markets." Harvard Business School Background Note 592-088, March 1992.
      • February 1992 (Revised January 2002)
      • Case

      BMW: The 7-Series Project (A)

      By: Gary P. Pisano
      Explores BMW's decision about how to manufacture prototype vehicles. Historically, BMW's prototypes were handcrafted by highly skilled artisans in the company's shop. A proposal has been made to alter the process so that prototypes are made in a way that can better... View Details
      Keywords: Product Development; Research and Development; Design; Production; Strategy; Quality; Decision Making; Auto Industry; Manufacturing Industry; Germany
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      Pisano, Gary P. "BMW: The 7-Series Project (A)." Harvard Business School Case 692-083, February 1992. (Revised January 2002.)
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