Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (1,954) Arrow Down
Filter Results: (1,954) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (8,197)
    • Faculty Publications  (1,954)

    Show Results For

    • All HBS Web  (8,197)
      • Faculty Publications  (1,954)

      New MarketsRemove New Markets →

      ← Page 88 of 1,954 Results →

      Are you looking for?

      →Search All HBS Web
      • August 1996 (Revised May 1997)
      • Case

      Delta & Pine Land: Measuring the Value of Transgenic Cotton

      By: Ray A. Goldberg and Charlotte A. Tasker
      Discusses the joint venture between two companies with different capabilities: 1) technology provider and 2) transportation agent. Discusses how to capture value from joint venture and biotechnology: 1) who are winners and who are losers; 2) how much value can/should... View Details
      Keywords: Agribusiness; Joint Ventures; Marketing Strategy; Supply Chain Management; Performance Consistency; Information Technology; Transportation; Valuation; Biotechnology Industry
      Citation
      Educators
      Purchase
      Related
      Goldberg, Ray A., and Charlotte A. Tasker. "Delta & Pine Land: Measuring the Value of Transgenic Cotton." Harvard Business School Case 597-005, August 1996. (Revised May 1997.)
      • July 1996
      • Case

      Bayside Controls, Inc.

      By: H. Kent Bowen, Jennifer Kochman and Sylvie Ryckebusch
      Two recent MBA graduates acquire a small and ailing metal-machining company that had manufactured small aerospace components. Through clever application of state-of-the-art manufacturing, engineering, and marketing/sales concepts, they turned the company into a growing... View Details
      Keywords: Business Earnings; Leveraged Buyouts; Machinery and Machining; Leading Change; Growth and Development Strategy; Marketing Strategy; Production; Personal Development and Career; Sales; Aerospace Industry
      Citation
      Educators
      Purchase
      Related
      Bowen, H. Kent, Jennifer Kochman, and Sylvie Ryckebusch. "Bayside Controls, Inc." Harvard Business School Case 697-004, July 1996.
      • July 1996
      • Article

      New Product Development Structures: The Effect of Customer Overload on Post-Concept Time to Market

      By: S. Datar, C. Jordan, S. Kekre, S. Rajiv and K. Srinivasan
      Keywords: Product; Research and Development; Customers; Markets
      Citation
      Find at Harvard
      Related
      Datar, S., C. Jordan, S. Kekre, S. Rajiv, and K. Srinivasan. "New Product Development Structures: The Effect of Customer Overload on Post-Concept Time to Market." Journal of Product Innovation Management 13, no. 4 (July 1996): 325–333.
      • June 1996
      • Case

      Siemens Corporation (B): Corporate Advertising for 1996

      By: Stephen A. Greyser and Norman Klein
      Describes the television advertising and presents examples of the comparable print ads, then documents new measurement tools and presents the results of key surveys that address audience awareness. Also includes other relevant activities to support Siemens USA's... View Details
      Keywords: Advertising Campaigns; Learning; Balanced Scorecard; Operations; Outcome or Result; Advertising Industry
      Citation
      Educators
      Purchase
      Related
      Greyser, Stephen A., and Norman Klein. "Siemens Corporation (B): Corporate Advertising for 1996." Harvard Business School Case 596-106, June 1996.
      • May 1996 (Revised March 2005)
      • Case

      Bombardier TEG (A)

      By: Stephen P. Bradley and Takia Mahmood
      Bombardier, a Canadian manufacturer of passenger railcars and market leader in the United States, faces aggressive competition from a new entrant, U.S.-owned Morrison Knudsen, that has come into the industry with closely related capabilities in engineering and... View Details
      Keywords: Technological Innovation; Goals and Objectives; Strategy; Competition; Competitive Strategy; Competitive Advantage; Rail Transportation; Manufacturing Industry; Rail Industry; Canada; United States
      Citation
      Educators
      Purchase
      Related
      Bradley, Stephen P., and Takia Mahmood. "Bombardier TEG (A)." Harvard Business School Case 796-002, May 1996. (Revised March 2005.)
      • May 1996 (Revised March 1998)
      • Case

      SaleSoft, Inc. (A)

      By: Das Narayandas
      SaleSoft, a start-up firm, markets Comprehensive Sales Automation Solutions (CSAS) that automate a firm's sales, marketing, and service functions. Even though the product has received very favorable responses from prospects, product complexity and a long buying cycle... View Details
      Keywords: Business Startups; Decisions; Revenue; Marketing Strategy; Product Launch; Sales; Opportunities; Information Technology; Technology Industry
      Citation
      Educators
      Purchase
      Related
      Narayandas, Das. "SaleSoft, Inc. (A)." Harvard Business School Case 596-112, May 1996. (Revised March 1998.)
      • April 1996 (Revised December 1998)
      • Case

      Australia in the 1990s: Lucky or Broke?

      By: George C. Lodge
      In 1996, Australia had a new prime minister, John Howard, ending 13 years of Labor Party rule. This case allows an analysis of the challenges that the new government faces and invites thought about the choices that the government has in meeting those challenges. Large... View Details
      Keywords: Trade; Government and Politics; Markets; Problems and Challenges; Australia
      Citation
      Find at Harvard
      Related
      Lodge, George C. "Australia in the 1990s: Lucky or Broke?" Harvard Business School Case 796-160, April 1996. (Revised December 1998.)
      • March 1996 (Revised January 1997)
      • Case

      Scott Cook and Intuit

      By: James L. Heskett
      Scott Cook has just learned that Microsoft has withdrawn its $2 billion offer for his company Intuit. Because of his company's prospects, he is elated. But he now must decide the direction in which to take his company while continuing to focus on the formula of... View Details
      Keywords: Customer Relationship Management; Entrepreneurship; Business or Company Management; Marketing Strategy; Product Development
      Citation
      Find at Harvard
      Related
      Heskett, James L. "Scott Cook and Intuit." Harvard Business School Case 396-282, March 1996. (Revised January 1997.)
      • February 1996
      • Case

      USX Corporation

      By: Stuart C. Gilson and Jeremy Cott
      A large diversified steel and energy firm is pressured by a corporate raider to spin off its steel business in order to increase its stock price. As an alternative to the spinoff, management proposes replacing the company's common stock with two new classes of... View Details
      Keywords: Restructuring; Stocks; Valuation; Financial Institutions; Cash Flow
      Citation
      Educators
      Purchase
      Related
      Gilson, Stuart C., and Jeremy Cott. "USX Corporation." Harvard Business School Case 296-050, February 1996.
      • February 1996
      • Case

      Chadwick, Inc.: The Balanced Scorecard (Abridged)

      By: Robert S. Kaplan
      The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details
      Keywords: Balanced Scorecard; Research and Development; Product Launch; Commercialization; Consumer Behavior; Customer Focus and Relationships; Performance Evaluation; Pharmaceutical Industry
      Citation
      Educators
      Purchase
      Related
      Kaplan, Robert S. "Chadwick, Inc.: The Balanced Scorecard (Abridged)." Harvard Business School Case 196-124, February 1996.
      • 1996
      • Book

      New and Improved: The Story of Mass Marketing in America

      By: R. S. Tedlow
      Keywords: Marketing Strategy; United States
      Citation
      Find at Harvard
      Related
      Tedlow, R. S. New and Improved: The Story of Mass Marketing in America. 2nd ed. Boston: Harvard Business School Press, 1996.
      • December 1995
      • Case

      AT&T USADirect In-Language Service: India

      By: John A. Quelch
      AT&T managers are assessing demand for a soon-to-be launched new operator-assisted, in-language international telephone service from India. View Details
      Keywords: Communication Technology; Demand and Consumers; Emerging Markets; Product Launch; Telecommunications Industry; United States; India
      Citation
      Find at Harvard
      Related
      Quelch, John A. "AT&T USADirect In-Language Service: India." Harvard Business School Case 596-013, December 1995.
      • December 1995 (Revised February 1999)
      • Case

      Toys "R" Us Japan

      By: Debora L. Spar
      Documents the American retailer's process of entry into the Japanese toy market. Discusses the history of Toys "R" Us in the United States as well as the history of the Japanese toy market, distribution, wholesaling, and retailing systems. Eager to enter the world's... View Details
      Keywords: Market Entry and Exit; Cross-Cultural and Cross-Border Issues; Retail Industry; Japan; United States
      Citation
      Educators
      Purchase
      Related
      Spar, Debora L. Toys "R" Us Japan. Harvard Business School Case 796-077, December 1995. (Revised February 1999.)
      • November 1995 (Revised November 1999)
      • Case

      National Power and the Privatization of the British Power Generation Industry

      By: Willis M. Emmons III and Ed Simnett
      The British government privatized the nation's electric utility sector in 1991 through a complex process involving the restructuring of the industry as well as the creation of a new regulatory oversight body. National Power plc, the largest of the privatized power... View Details
      Keywords: Restructuring; Trade; Energy Generation; Governing Rules, Regulations, and Reforms; Markets; Monopoly; Privatization; Opportunities; Diversification; Expansion; Energy Industry; Utilities Industry
      Citation
      Find at Harvard
      Related
      Emmons, Willis M., III, and Ed Simnett. "National Power and the Privatization of the British Power Generation Industry." Harvard Business School Case 796-066, November 1995. (Revised November 1999.)
      • November 1995 (Revised June 1997)
      • Case

      Northern Telecom (A): AdVantage & DisadVantage

      By: Robert J. Dolan and Sylvie Ryckebusch
      Mike Ennis, general manager of Northern Telecom's Business Products Division, recommends a new solution for replacing Vantage, an unsuccessful product for Northern Telecom. The case documents in detail the voice of the customer. Students are required to discuss the... View Details
      Keywords: Demand and Consumers; Product Launch; Management Teams; Product Development; Telecommunications Industry; Canada
      Citation
      Educators
      Purchase
      Related
      Dolan, Robert J., and Sylvie Ryckebusch. "Northern Telecom (A): AdVantage & DisadVantage." Harvard Business School Case 596-063, November 1995. (Revised June 1997.)
      • October 1995
      • Article

      New Trading Practices and Short-Run Market Efficiency

      By: Kenneth A. Froot and André Perold
      Keywords: Institutional Investing; Market Efficiency; Behavioral Finance; Equities; Stock Market; Indexing; Financial Markets; Asset Pricing
      Citation
      Find at Harvard
      Related
      Froot, Kenneth A., and André Perold. "New Trading Practices and Short-Run Market Efficiency." Journal of Futures Markets 15, no. 7 (October 1995): 731–766. (Revised from NBER Working Paper No. 3498, October 1990.)
      • June 1995 (Revised September 2019)
      • Teaching Note

      Richardson Sheffield

      By: Christopher A. Bartlett and Ashish Nanda
      This note was prepared to aid instructors in the use of "Richardson Sheffield," HBS No. 392-089. The case traces Bryan Upton’s 20-plus years as managing director of a Sheffield-based cutlery company and describes the strategic and organizational actions he took to... View Details
      Keywords: Development; General Management; Human Resources; Management; Leadership; Strategy; United Kingdom
      Citation
      Purchase
      Related
      Bartlett, Christopher A., and Ashish Nanda. "Richardson Sheffield." Harvard Business School Teaching Note 395-212, June 1995. (Revised September 2019.)
      • March 1995 (Revised July 1996)
      • Case

      Mattson Foods, Inc. (Revised): The Bardolini Division

      By: Steven C. Wheelwright
      The Bardolini Division of Mattson Foods, with plants in the northeast and midwest, wants to open up the western market for its pizza. Management must decide whether to build a new plant on the West Coast, and what type of technology to put in the plant if they decide... View Details
      Keywords: Logistics; Emerging Markets; Business Startups; Decision Choices and Conditions; Business Plan; Capital Budgeting; Expansion; Buildings and Facilities; Strategic Planning; Marketing Strategy; Technology; Economic Systems; Food and Beverage Industry
      Citation
      Educators
      Purchase
      Related
      Wheelwright, Steven C. "Mattson Foods, Inc. (Revised): The Bardolini Division." Harvard Business School Case 695-058, March 1995. (Revised July 1996.)
      • March 1995 (Revised April 1995)
      • Case

      NIKE Inc. in the 1990s (A): New Directions

      By: Robert J. Dolan
      Describes the transition of Nike from 1990 to 1993 as it sees major growth opportunities in foreign markets. View Details
      Keywords: Transition; Brands and Branding; Product Launch; Globalization; Opportunities
      Citation
      Find at Harvard
      Related
      Dolan, Robert J. "NIKE Inc. in the 1990s (A): New Directions." Harvard Business School Case 595-102, March 1995. (Revised April 1995.)
      • February 1995
      • Case

      Promus Companies, The: Harrah's Casinos

      By: Stephen P. Bradley and Takia Mahmood
      Provides an overview of the U.S. gambling industry and the rapid expansion of gambling beyond Nevada and New Jersey since 1988. Focuses on Harrah's, a traditional top-tier casino company, which was the first to aggressively expand into emerging gaming markets and that... View Details
      Keywords: Emerging Markets; Competitive Advantage; Corporate Strategy; Expansion; Las Vegas; New Jersey
      Citation
      Educators
      Purchase
      Related
      Bradley, Stephen P., and Takia Mahmood. "Promus Companies, The: Harrah's Casinos." Harvard Business School Case 795-039, February 1995.
      • ←
      • 88
      • 89
      • …
      • 97
      • 98
      • →

      Are you looking for?

      →Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.