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Show Results For
- All HBS Web
(3,212)
- People (5)
- News (372)
- Research (2,479)
- Events (10)
- Multimedia (9)
- Faculty Publications (2,094)
- October 2021
- Article
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
- Web
Leadership Transitions | Baker Library | Bloomberg Center | Harvard Business School
concern took its place as the fourth-largest investment bank in the country. [13] Lehman Brothers, Kuhn, Loeb & Co. expanded its global financial markets, opening offices in Europe and Asia and serving in a... View Details
- 22 Aug 2022
- Research & Ideas
Can Amazon Remake Health Care?
at Harvard Kennedy School. Chandra spoke to the Gazette about Amazon’s latest gamble and what it may mean for consumers. Harvard Gazette: Given the size of its investment, what could Amazon’s recent View Details
- May 2010 (Revised May 2011)
- Case
Kent Thiry: "Mayor" of DaVita
By: William W. George and Natalie Kindred
Kent Thiry, CEO of dialysis provider DaVita, is considering how to integrate employees from recently acquired Gambro Healthcare without damaging DaVita's robust, unconventional internal culture. When Thiry joined DaVita in 1999, breaking an important promise to his... View Details
Keywords: Mergers and Acquisitions; Experience and Expertise; Employee Relationship Management; Leadership Style; Organizational Change and Adaptation; Organizational Culture; Personal Development and Career; Integration; Health Industry
George, William W., and Natalie Kindred. Kent Thiry: "Mayor" of DaVita. Harvard Business School Case 410-065, May 2010. (Revised May 2011.)
- 01 Jun 2023
- News
Pet Project
data will confirm. The relative investment in driving new customer acquisition via retail is much lower than ecommerce, where driving site traffic is costly, and even SEO and... View Details
- March 2018 (Revised July 2018)
- Case
Whole Foods Under Amazon
By: Dennis Campbell, Tatiana Sandino, James Barnett and Christine Snively
In August 2017, Amazon acquired Whole Foods Market for $13.7 billion. Whole Foods was struggling with high costs and faced growing competition from traditional supermarkets offering more organic products. Prior to the acquisition, Whole Foods began rolling out a new... View Details
Keywords: Performance Efficiency; Performance Improvement; Employee Relationship Management; Acquisition; Change Management; Food and Beverage Industry; Food and Beverage Industry
Campbell, Dennis, Tatiana Sandino, James Barnett, and Christine Snively. "Whole Foods Under Amazon." Harvard Business School Case 118-074, March 2018. (Revised July 2018.)
- 11 Jul 2019
- Sharpening Your Skills
Deconstructing 'Customer Experience'
Legendary Harvard Business School marketing professor Theodore Levitt warned his students and industry executives against “marketing myopia”—that is, adopting an insular marketing approach where the business puts its own needs ahead of... View Details
- February 2021
- Background Note
Jobs to Be Done: A Toolbox
By: Derek C. M. van Bever, Bob Moesta, Iuliana Mogosanu, Shaye Roseman and Katie Zandbergen
The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it... View Details
Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Knowledge Acquisition; Attitudes; Perception; Theory; Behavior; Customer Relationship Management
van Bever, Derek C. M., Bob Moesta, Iuliana Mogosanu, Shaye Roseman, and Katie Zandbergen. "Jobs to Be Done: A Toolbox." Harvard Business School Background Note 321-095, February 2021.
- 01 Dec 2023
- News
Case Study: Staking a Claim
Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
- Web
Curriculum - Business & Environment
concepts: Business and Government Relations, Business Ethics, Corporate Governance Leadership and Corporate Accountability Aviva plc: Examining Net Zero Battle for the Soul of Capitalism: Unilever View Details
- 01 Oct 1999
- News
Banking on Success
Acquisitions department and presided over some of the largest deals transacted during the merger-crazed 1980s. He joined Morgan Stanley in 1988 as a managing director and later... View Details
Keywords: Deborah E. Blagg
- May 2013
- Case
Launching Krispy Natural: Cracking the Product Management Code
By: Frank V. Cespedes and Heather Beckham
Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete... View Details
Keywords: Analytics and Data Science; Competition; Organizational Culture; Management Teams; Brands and Branding; Expansion; Marketing Strategy; Product Launch; Acquisition; Food and Beverage Industry; Ohio; United States
Cespedes, Frank V., and Heather Beckham. "Launching Krispy Natural: Cracking the Product Management Code." Harvard Business School Brief Case 913-574, May 2013.
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
When companies have the same capabilities and motivation, they care about the battle and have the necessary skills to fight it. Skills in execution make the difference here—and because other scholars have... View Details
- July 2022 (Revised September 2022)
- Case
Birla Carbon Egypt: Building Soft Power in a Foreign Country
By: Jeremy Friedman and Malini Sen
Birla Carbon, a flagship business of the nearly $60-billion global conglomerate and India-headquartered Aditya Birla Group (ABG), is one of the world's top manufacturers and suppliers of high-quality carbon black. The largest among its 16 manufacturing plants is Birla... View Details
Keywords: Acquisition; Family Business; Disruption; Transformation; Diversity; Trade; Energy; Values and Beliefs; Cross-Cultural and Cross-Border Issues; Global Strategy; Government and Politics; Private Ownership; Civil Society or Community; Risk and Uncertainty; Value Creation; Industrial Products Industry; Rubber Industry; Egypt; Africa; India; Asia; Atlanta; United States
Friedman, Jeremy, and Malini Sen. "Birla Carbon Egypt: Building Soft Power in a Foreign Country." Harvard Business School Case 723-003, July 2022. (Revised September 2022.)
- 02 Oct 2006
- Research & Ideas
Negotiating in Three Dimensions
entrepreneurs who must come to productive terms with investors, potential employees and board members, technology partners, distributors, and possible acquisitions as well as... View Details
Keywords: by Martha Lagace
- September 2018
- Case
Clayton, Dubilier & Rice at 40
By: Josh Lerner, Abhijit Tagade and Terrence Shu
In 2018, private equity firm Clayton, Dubilier & Rice celebrated its 40th anniversary and its 20th year under the leadership of CEO Don Gogel. In those decades, CD&R showed solid portfolio performance and generated strong returns for its investors - accomplishments... View Details
Keywords: Finance; Succession; Buyout; Leveraged Buyout; Turnaround; Operations; Private Equity; Management Succession; Business Model; Leveraged Buyouts; Trends; Organizational Change and Adaptation
Lerner, Josh, Abhijit Tagade, and Terrence Shu. "Clayton, Dubilier & Rice at 40." Harvard Business School Case 819-055, September 2018.
- June 1975 (Revised September 2004)
- Case
Angus Cartwright III
By: Kenneth J. Hatten, William J. Poorvu, Howard H. Stevenson, Arthur I. Segel and John H. Vogel, Jr.
Judy and John DeRight, looking to diversify their investment portfolios, have retained Angus Cartwright, Jr. to identify prospective real estate acquisitions. Mr. Cartwright has four potential properties that he feels merit an in-depth financial analysis. The case... View Details
Keywords: Acquisition; Cash Flow; Investment Return; Investment Portfolio; Taxation; Balanced Scorecard; Valuation
Hatten, Kenneth J., William J. Poorvu, Howard H. Stevenson, Arthur I. Segel, and John H. Vogel, Jr. "Angus Cartwright III." Harvard Business School Case 375-376, June 1975. (Revised September 2004.)
- April 2002
- Background Note
Consolidation of Highly Fragmented Service Industries, The
Designed to familiarize students with the consolidation of highly fragmented labor-dependent service industries, offering insights into service firm growth and the ways services can, and cannot, increase their efficiency and effectiveness. Two frameworks are presented... View Details
Hallowell, Roger H. "Consolidation of Highly Fragmented Service Industries, The." Harvard Business School Background Note 802-192, April 2002.
- 15 Jul 2019
- Book
Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence
and how investors can disagree so sharply on controversial companies ranging from Netflix to Uber to Tesla. Gerdeman: When a company has a lot of cash, a CEO can choose to grow the company organically—through expansion—or... View Details
Keywords: by Dina Gerdeman
- 2016
- Working Paper
Pay Now or Pay Later? The Economics within the Private Equity Partnership
By: Victoria Ivashina and Josh Lerner
The economics of partnerships have been of enduring interest to economists, but many issues regarding intergenerational conflicts and their impact on the continuity of these organizations remain unclear. We examine 717 private equity partnerships and show that (a) the... View Details
Keywords: Partnerships; Leveraged Buyout; Venture Capital; Private Equity; Partners and Partnerships; Leveraged Buyouts
Ivashina, Victoria, and Josh Lerner. "Pay Now or Pay Later? The Economics within the Private Equity Partnership." Harvard Business School Working Paper, No. 16-119, March 2016.