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  • December 2003
  • Case

Fox Bids for the NFL-1993

By: Bharat N. Anand and Catherine M. Conneely
The Fox television network, launched in 1987 by Rupert Murdoch's News Corp. was in a precarious position in 1993. Although it had met its business plan targets, its ratings in the recently concluded November "sweeps" were indifferent, several of its newly launched... View Details
Keywords: Valuation; Competitive Strategy; Financial Reporting; Bids and Bidding; Revenue; Television Entertainment; Media and Broadcasting Industry
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Anand, Bharat N., and Catherine M. Conneely. "Fox Bids for the NFL-1993." Harvard Business School Case 704-443, December 2003.
  • 2008
  • Working Paper

Rethinking the Role of History in Law & Economics: The Case of the Federal Radio Commission in 1927

By: David A. Moss and Jonathan B. Lackow
In the study of law and economics, there is a danger that historical inferences from theory may infect historical tests of theory.  It is imperative, therefore, that historical tests always involve a vigorous search not only for confirming evidence, but for... View Details
Keywords: Economic History; Decision Choices and Conditions; Government Legislation; Law; Media and Broadcasting Industry
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Moss, David A., and Jonathan B. Lackow. "Rethinking the Role of History in Law & Economics: The Case of the Federal Radio Commission in 1927." Harvard Business School Working Paper, No. 09-008, August 2008.
  • February 1987
  • Case

PBS National Advertising Plan

By: Stephen A. Greyser
Keywords: Advertising; Media; Media and Broadcasting Industry
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Greyser, Stephen A. "PBS National Advertising Plan." Harvard Business School Case 587-152, February 1987.
  • March 2013 (Revised April 2014)
  • Case

Barnes & Noble: Managing the E-Book Revolution

By: Alan MacCormack, Brian Kimball Dunn and Chris F. Kemerer
The case describes competition in the market for E-Books, and Barnes & Noble's Strategy in this industry. As a traditional retailer, B&N was challenged by the introduction of digital technologies that allow books to be published, distributed and sold to consumers... View Details
Keywords: Innovation; Technology Strategy; Platform Competition; Innovation Strategy; Information Technology; Product Development; Digital Platforms; Standards; Disruptive Innovation; Publishing Industry; Publishing Industry; North America
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MacCormack, Alan, Brian Kimball Dunn, and Chris F. Kemerer. "Barnes & Noble: Managing the E-Book Revolution." Harvard Business School Case 613-073, March 2013. (Revised April 2014.)
  • August 2001 (Revised March 2008)
  • Case

Helios Health (A)

By: Regina E. Herzlinger and Alfred Martin
Helios PC system provides personalized drug information to the patients in the doctor's waiting room. It has met with considerable consumer acceptance and a very high return for the drug companies that sponsor it. What price should it charge them for the service? View Details
Keywords: Entrepreneurship; Price; Health Care and Treatment; Information Publishing; Innovation and Invention; Product Marketing; Demand and Consumers; Health Industry; Pharmaceutical Industry
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Herzlinger, Regina E., and Alfred Martin. "Helios Health (A)." Harvard Business School Case 302-022, August 2001. (Revised March 2008.)
  • November 1994 (Revised August 1997)
  • Case

TV Guide (A)

By: Jeffrey F. Rayport
TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects... View Details
Keywords: Journals and Magazines; Customers; Marketing Strategy; Advertising; Publishing Industry; United States
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Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (A)." Harvard Business School Case 395-031, November 1994. (Revised August 1997.)
  • Teaching Interest

Overview

By: Nancy F. Koehn
My teaching and research focus on crisis leadership and how men and women use crises to make themselves better leaders. I currently teach a module in the Advanced Management Program and an HBS Online LIVE course on Courageous Leadership. The purpose of each course is... View Details
Keywords: History Of Leadership; Effective Leadership In Turbulent Times; Crisis Management; Change Management; Entrepreneurship; History; Media and Broadcasting Industry; Media and Broadcasting Industry; United States; Europe
  • September 1994 (Revised May 1995)
  • Case

Time Life, Inc. (A)

By: David A. Garvin and Jonathan West
Time Life has historically been a continuity book publisher, selling 20-volume book series via direct mail. Now, however, music and video/TV divisions have been added, and the CEO is trying to craft a strategy that will align the divisions so they can produce... View Details
Keywords: Business Strategy; Corporate Strategy; Business Divisions; Horizontal Integration; Production; Creativity; Alignment; Advertising; Publishing Industry
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Garvin, David A., and Jonathan West. "Time Life, Inc. (A)." Harvard Business School Case 395-012, September 1994. (Revised May 1995.)
  • October 2007 (Revised January 2008)
  • Case

The Transformation of Thomson

By: David J. Collis and Troy Smith
Thomson, a French multinational, went through a decade of dramatic change in the early years of the 21st century. From a state-owned enterprise earning 97% of its revenue from television sets and other analog consumer electronics, Thomson had become a publicly traded... View Details
Keywords: Transformation; Leading Change; Growth and Development Strategy; Organizational Change and Adaptation; Competitive Strategy; Corporate Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry; France
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Collis, David J., and Troy Smith. "The Transformation of Thomson." Harvard Business School Case 708-428, October 2007. (Revised January 2008.)
  • March 1992 (Revised February 1995)
  • Supplement

Introduction of FM Radio (C): The Empires Strike Back

Describes the concluding and bitter fight between Armstrong and the established radio manufacturing and broadcasting industry over the new, incompatible, and yet irrepressible FM technology. Illustrates the struggle between a corporation and an established system and... View Details
Keywords: Technological Innovation; Leading Change; Media and Broadcasting Industry; Media and Broadcasting Industry
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Dhebar, Anirudh S. "Introduction of FM Radio (C): The Empires Strike Back." Harvard Business School Supplement 592-094, March 1992. (Revised February 1995.)
  • April 2014
  • Supplement

Interview: Man Jit Singh at Sony Entertainment Television

By: Linda A. Hill and Allison J. Wigen
Contains excerpts from an interview with Man Jit Singh. Singh discusses the results of events covered in the case "Man Jit Singh at Sony Entertainment Television," including his decision to begin evaluating employees on values as well as performance.
This short... View Details
Keywords: Performance Appraisals; Leading Change; Leadership; Emerging Markets; Organizational Culture; Performance Evaluation; Groups and Teams; Change Management; Media and Broadcasting Industry; India
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Hill, Linda A., and Allison J. Wigen. "Interview: Man Jit Singh at Sony Entertainment Television." Harvard Business School Video Supplement 414-708, April 2014.
  • September 2019 (Revised October 2019)
  • Case

Burunda Prince at The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)

By: Linda A. Hill, Eric Mankin and Emily Tedards
After a successful inaugural year, Burunda Prince, the Managing Director of Comcast’s startup business accelerator The Farm, was getting ready for an eventful 2019. Comcast was America's largest cable and internet service provider, having built a profitable business... View Details
Keywords: Innovation; Accelerator; Entrepreneur; Startup; Outsourcing; Hiring; Talent; Culture; Ecosystem; Digital; Women; African Americans; Leadership; Innovation and Invention; Entrepreneurship; Business Startups; Management; Diversity; Selection and Staffing; Organizational Culture; Media; Entertainment; Transformation; Atlanta
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Hill, Linda A., Eric Mankin, and Emily Tedards. "Burunda Prince at The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)." Harvard Business School Case 420-057, September 2019. (Revised October 2019.)
  • August 2000 (Revised February 2003)
  • Case

Borders Group, Inc.

By: Zeynep Ton and Ananth Raman
Describes Borders Group, a well-known retail chain, in late 1999 and its traditional strengths and rapid growth in the 1990s. By 1990, however, the company had fallen behind Amazon.com and Barnes & Noble in leveraging the Internet for book retailing, although it... View Details
Keywords: Supply Chain Management; Customer Value and Value Chain; Distribution Channels; Service Operations; Business Growth and Maturation; Economic Growth; Industry Growth; Growth and Development; Internet; Business Model; Order Taking and Fulfillment; Supply and Industry; Publishing Industry; Publishing Industry
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Ton, Zeynep, and Ananth Raman. "Borders Group, Inc." Harvard Business School Case 601-037, August 2000. (Revised February 2003.)
  • 1979
  • Chapter

Toward a Theory of the Press

By: Michael C. Jensen
Keywords: Media; Media and Broadcasting Industry; Media and Broadcasting Industry
Citation
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Jensen, Michael C. "Toward a Theory of the Press." In Economics and Social Institutions, edited by Karl Brunner. Martinus Nijhoff Publishers, 1979.
  • September 2007 (Revised September 2007)
  • Teaching Note

RealNetworks Rhapsody (TN)

By: Thomas R. Eisenmann
Keywords: Media; Media and Broadcasting Industry; Media and Broadcasting Industry
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Eisenmann, Thomas R. "RealNetworks Rhapsody (TN)." Harvard Business School Teaching Note 808-069, September 2007. (Revised September 2007.)
  • November 1986 (Revised April 1993)
  • Case

Fox Broadcasting Co.

Describes an attempt by Fox Broadcasting to enter the U.S. television broadcasting industry as a fourth network. Intended to integrate the analysis of major investment decisions with business strategy. Leads to a discussion of the investment decision based on industry... View Details
Keywords: Competition; Market Entry and Exit; Business Strategy; Media and Broadcasting Industry; United States
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Ghemawat, Pankaj. "Fox Broadcasting Co." Harvard Business School Case 387-096, November 1986. (Revised April 1993.)
  • January 3, 2011
  • Article

Leadership Lessons: Oprah's Journey to 'OWN' Cableland

By: Nancy F. Koehn
Keywords: Leadership; Learning; Media; Media and Broadcasting Industry
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Koehn, Nancy F. "Leadership Lessons: Oprah's Journey to 'OWN' Cableland." Huffington Post, The Blog (January 3, 2011).
  • July 2008 (Revised January 2010)
  • Case

PCCW now

By: Andrei Hagiu and Waishun Lo
In 2007, PCCW had to formulate a strategy for growth of its successful NOW TV platform and its quadruple play implementation outside of Hong Kong. Launched in September 2003 by PCCW (Hong Kong's largest telecommunications operator), NOW TV had swiftly become the... View Details
Keywords: Television Entertainment; Growth and Development Strategy; Multi-Sided Platforms; Technology Platform; Media and Broadcasting Industry; Media and Broadcasting Industry; Hong Kong
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Hagiu, Andrei, and Waishun Lo. "PCCW now." Harvard Business School Case 709-405, July 2008. (Revised January 2010.)
  • May 28, 2019
  • Other Article

How Russia Found a Disinformation Haven in America

By: Rawi Abdelal and Galit Goldstein
The Mueller Report established that “the Russians” undertook information operations campaigns to meddle in the 2016 U.S. presidential election. Though this has been clear for a long time, Americans continue to discuss Russian information operations in the wrong way.... View Details
Keywords: Elections; Donald Trump; Political Elections; National Security; Information Technology; Governing Rules, Regulations, and Reforms; Social Media; Russia; United States
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Abdelal, Rawi, and Galit Goldstein. "How Russia Found a Disinformation Haven in America." National Interest (May 28, 2019).
  • March 2016
  • Supplement

Advertising Experiments at RestaurantGrades

By: Weijia Dai, Hyunjin Kim and Michael Luca
This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details
Keywords: Experimental Methods; Analytics; Web Technology; Marketing; Digital Marketing; Analysis; Performance Effectiveness; Social Media
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Dai, Weijia, Hyunjin Kim, and Michael Luca. "Advertising Experiments at RestaurantGrades." Harvard Business School Spreadsheet Supplement 916-702, March 2016.
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