Marketing Communications - Publications - Faculty & Research

Fast Answer

Black Business Leaders and Entrepreneurship

States Census Bureau - Demographic characteristics, total population, social, and economic census data useful for determining market size. View Details

Rick Grinnell

(acquired by Western Digital). He also has deep operating experience having held senior marketing and engineering roles at Adero (acquired by Inktomi), ClearOne Communications (acquired by Gentner... View Details

Keywords: Venture Capital

01 Sep 2004
News

Home Sweet (Modular) Home

drag on for weeks. Greentech’s solution? Stuntz plans to acquire a small finish-work construction company to guarantee timely completion of future projects. After an initial rush of orders, Greentech’s assembly line fell silent last winter. Looking back, Stuntz faults... View Details

Keywords: Roger Thompson; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services

May 2019
Teaching Note

JUUL and the Vaping Revolution

By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta

Teaching Note for HBS No. 619-006. View Details

Citation

Purchase

December 2007 (Revised January 2008)
Background Note

Evaluating M&A Deals-Announcement Effects, Risk Arbitrage and Event Risk

By: Carliss Y. Baldwin

The announcement of merger or acquisition conveys new information to the capital markets. This note describes how the stock prices of a Buyer and Target behave after the announcement of a deal. First, for an all-stock deal that is certain to go through, the note... View Details

Keywords: Mergers and Acquisitions; Announcements; Capital Markets; Stocks; Price; Risk and Uncertainty

Citation

Educators

Purchase

01 Sep 2004
News

Promise & Perils

Manufacturers. China and the World Trade Organization Within this context of quickening economic change, China was admitted to the WTO in December 2001, culminating fifteen years of on-again, off-again negotiations. It was a watershed moment in the country’s progress... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

01 Mar 2012
News

Social Investing Pioneers

renowned venture capital firm he cofounded in 1972. In 2007, he cofounded and became a nonexecutive director of Social Finance, a London-based nonprofit social investment advisory that is pioneering ways to apply market principles to... View Details

Keywords: Roger Thompson; Funds, Trusts, and Other Financial Vehicles; Finance; Social Assistance; Health, Social Assistance

15 Dec 2014
Research & Ideas

Deconstructing the Price Tag

together” "By unpacking the costs, you have the opportunity to explain everything you did for the customer in putting that product or service together," says Bhavya Mohan, a Harvard Business School doctoral student in marketing. "When firms View Details

Keywords: by Dina Gerdeman; Retail

01 Aug 2001
News

Cleveland Global Alumni Conference a Sold-Out Success

marketing in the early stages of a drug's development. In a lunchtime address, Jacques Nasser, president and CEO of Ford Motor Company, touched on a number of experiences from his 33 years at the auto giant, including what he referred to... View Details

Keywords: Hanna, Julia; Frank Batten (MBA '52); Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2001
News

Reaching Out

"Many people want to spend their productive years doing something that they care about, and one way to do that is to work through the social sector on issues that markets alone don't always address," Childress says. A Two-Way Street While... View Details

Keywords: Garry Emmons and Julia Hanna; Health, Social Assistance

30 May 2000
Lessons from the Classroom

Entrepreneurship’s Wild Ride

of the other members. It also flourishes in communities where resources are mobile. Q: Does this help explain the phenomenal increase in entrepreneurial activity we have witnessed over the past few years? A: Changes in the financial and... View Details

Keywords: by William Mahoney

01 Oct 1999
News

HBS Clubs Help Nonprofits Succeed

Community Partners program has seen more than one hundred volunteers tackle consulting projects ranging from strategic planning to marketing to technology management. Aside from offering alumni an... View Details

01 Dec 2013
News

14 for '14

author detailing his current four-year journey through all 54 African countries at Africa54.com "Consumers will acquire a greater appreciation of targeted, personal marketing. A growing number of advertisers will embrace online marketing... View Details

Keywords: Arts, Entertainment; Finance; Government; Information; Retail Trade

01 Jun 2018
News

Up by the Roots

intent on what Gotsch and her colleague, a senior capital markets consultant at Accenture, had to say—or more precisely, what they had come to ask: Where, exactly, do you look for new and innovative financial technology? The response was... View Details

Keywords: Alexander Gelfand; illustrations by Dan Page

25 Aug 2022
News

Case Study: Sound Check

line succeed. Aim to be world’s best at one thing, regardless of customer size. Okay, two things, just in case. But not everything. And aim for a very specific acquirer of the company at a time that’s right for you and your lives. Good luck! —Bill Mirbach (MBA 1976) is... View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services

06 Feb 2014
Research & Ideas

The Art of American Advertising

Card. Photo: Bates Trade Card Collection, Harvard Business School "The challenges that marketers faced as the United States grew into a national market because of changes in transportation and View Details

Keywords: by Carmen Nobel; Advertising

31 Mar 2017
News

Turning Teachers into Leaders

innovative technologies, for implementing higher standards, for providing better feedback and support to teachers. “HBS gave me the skills by helping me to think as a systems thinker. By that I mean to consider the marketing angles, the... View Details

01 Jun 2014
News

FIELD 2 in Accra

important information." Learning by Doing Introduced in 2011, FIELD 2 is a transformative experience in learning that sends all 900-plus first-year MBA students across the globe to emerging markets each January where they work with... View Details

Keywords: FIELD program; Colleges, Universities, and Professional Schools; Educational Services; Information