Publications

08 Sep 2015
Blog Post

On the Road: HBS Midwest Tour

attend one of our off-campus information sessions you’ll certainly learn more about the admissions process, but you’ll also have the chance to hear from local alumni and ask them questions about their HBS experience. While it’s true... View Details

Comment

Nothing to See Here: Richard Tedlow Explains Why So Many CEOs Refuse to Confront the Truth

By: Richard S. Tedlow

The article presents an interview with business historian Richard Tedlow on the topic of why chief executive officers (CEOs) sometimes refuse to acknowledge data or information that indicate they need to shift their strategy. He notes that denial is a typical response... View Details

Keywords: Management

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22 Aug 2017
First Look

First Look at New Research and Ideas, August 23

industrial production (Alfaro and Chen, 2014). Using a unique worldwide plant-level dataset that reports detailed location, ownership, and operation information for plants in over 100 countries, we construct a spatially continuous index... View Details

Keywords: Sean Silverthorne

June 2005 (Revised August 2006)
Case

Ducati Corse

By: Francesca Gino and Andrew P. McAfee

Ducati Corse, the racing arm of Ducati Motorcycles, has entered the Moto GP circuit with a completely new bike. This bike was designed and tested using a great deal of information technology. After a very successful initial season, the Ducati Moto GP team sees... View Details

Keywords: Design; Business Strategy; Product Marketing; Information Technology; Performance Improvement; Change Management; Research and Development; Motorcycle Industry; Italy

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Overview - Doctoral

Overview New Ideas for a Changing World PhD Programs Accounting & Management Business Economics (Includes Finance) Health Policy (Management) Marketing Organizational Behavior Strategy Technology & Operations View Details

Program

Launching New Ventures

managerial skills needed to make sound investment decisions, manage rapid change, and ensure the success of your new enterprise throughout its lifecycle. Details Conceive, launch, and grow a successful new venture Analyze, prioritize, and... View Details

August 2014 (Revised October 2014)
Case

Beyoncé

By: Anita Elberse and Stacie Smith

In December 2013, music superstar Beyoncé is about to surprise her fans with the release of her self-titled album. The team at her company Parkwood Entertainment, which general manager Lee Anne Callahan-Longo described as "a management, music, and production company... View Details

Keywords: Marketing; Beyoncé; Internet and the Web; Music Entertainment; Distribution Channels; Product Launch; Music Industry

Web

Site Map

Site Map Site Map General Information HBS Home About Annual Report Baker Library | Bloomberg Center Campus Contemporary Art Employment Map / Directions News Policies, Rules & Guidelines School Leadership Tours Academic Programs Doctoral... View Details

08 Mar 2020
News

The Reflective Leader

January 2010 (Revised January 2014)
Case

Twitter

By: Mikolaj Jan Piskorski, David Chen, Bill Heil and Aaron Smith

Twitter is a micro-blogging company that allows users to send short text updates to others. The site is used by people, including celebrities, government officials, and businesses. It helps to raise money for non-profit organizations and provides first-responders with... View Details

Keywords: Blogs; Revenue; Information Publishing; Growth and Development Strategy; Social and Collaborative Networks; Web

May 2003
Module Note

Building Capabilities for Experimentation, Learning, and Prototyping

By: Stefan H. Thomke

Describes the conceptual foundations and pedagogy for a module on managing experimentation, learning, and prototyping in the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Shows how... View Details

Keywords: Service Delivery; Product Development; Learning; Technological Innovation; Information Technology; Management

11 Apr 2023
Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

10 weeks won’t make up for any ground that gets lost. When Michael Watkins published his best-selling book The First 90 Days 20 years ago, the world was a kinder, gentler, and slower place. Today, given the speed that information travels,... View Details

Keywords: by John Quelch

April 2014
Case

Green Mountain Coffee Roasters, Inc.: Taking on Seasonal Starvation in Latin America

By: Christopher Marquis and Zoe Yang

A company with a strong commitment toward corporate social responsibility since its founding days, Green Mountain faced an ethical decision point in 2007 as new information from the field uncovered a chronic dire problem facing coffee communities—seasonal starvation.... View Details

Keywords: Fair Trade; Coffee; Corporate Social Responsibility and Impact; Environmental Sustainability; Food and Beverage Industry; Consumer Products Industry; Latin America; Central America; Mexico; Guatemala; Nicaragua

January 2009 (Revised July 2009)
Case

Alibaba's Taobao (A)

By: Felix Oberholzer-Gee and Julie M. Wulf

This case examines the decision of Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once... View Details

Keywords: Business Model; Demand and Consumers; Market Transactions; Service Operations; Diversification; Internet and the Web; China

September 2008 (Revised April 2011)
Case

The American Express Card

By: John A. Quelch

Senior executives at American Express are reviewing the company's marketing strategy for charge and credit cards in the United States. A variety of growth options exists for students to consider, including further penetration of existing markets and the opening of new... View Details

Keywords: Credit; Credit Cards; Growth and Development Strategy; Marketing Strategy; Financial Services Industry; United States

2008
Chapter

Corporate Honesty and Business Education: A Behavioral Model

By: Rakesh Khurana and Herbert Gintis

Since the mid-1970s neoclassical economic theory has dominated business school thinking and teaching in dealing with the nature of human motivation. However valuable in understanding competitive product and financial markets, neoclassical economic theory employs an... View Details

Keywords: Business Education; Ethics; Managerial Roles; Corporate Social Responsibility and Impact; Organizational Culture; Business and Shareholder Relations; Mathematical Methods; Behavior

Program

Building a Legacy

Summary Wealth management for high-net-worth families has grown increasingly complex. For some families, the responsibility of wealth management has shifted to younger generations who have less experience... View Details

November 2021
Article

Determining Variable Costs in the Acute Urolithiasis Cycle of Care Through Time-driven Activity-based Costing

By: Tyler R. McClintock, David F. Friedlander, Aiden Y. Feng, Mahek A. Shah, Daniel J. Pallin, Steven L. Chang, Angela M. Bader, Thomas W. Feeley, Robert S. Kaplan and George E. Haleblian

Objective. To characterize full cycle of care costs for managing an acute ureteral stone using time-driven activity-based costing.
Methods. We defined all phases of care for patients presenting with an acute ureteral stone and built an... View Details

Keywords: Time-Driven Activity-Based Costing; Health Care and Treatment; Cost; Activity Based Costing and Management