Publications

March 2020 (Revised January 2022)
Case

Michelin: Building a Digital Service Platform

By: Sunil Gupta and Christian Godwin

Michelin, a tire company with over a century of experience, attempts to develop a digital service platform for its fleet and dealer customers. The case focuses on the challenges of bringing a large, well-established company into the digital age. Concerned about the... View Details

Keywords: Change; Transformation; Customer Focus and Relationships; Decision Making; Leading Change; Growth and Development; Strategy; Digital Platforms; Internet and the Web; Auto Industry; Travel Industry; Transportation Industry; United States; France

December 1999
Case

Agrochemicals at Ciba-Geigy AG (A)

By: Michael L. Tushman, Wendy Smith and Daniel Radov

After spending five years to develop a revolutionary product, the director of Ciba-Geigy's fungicide research department is handed an unfavorable market study. The case details the R&D process for the new product, including information on corporate partnerships,... View Details

Keywords: Agribusiness; Plant-Based Agribusiness; Research and Development; Innovation and Invention; Innovation Strategy; Product Launch; Marketing Channels; Change Management; Product Development; Business Processes; Organizational Structure; Corporate Accountability; Agriculture and Agribusiness Industry; Pharmaceutical Industry

23 Jan 2024
Research & Ideas

How to Keep Employees Productive: Support Caregivers

percent plan to continue to offer paid sick days, according to the report. Why are companies reluctant to maintain these benefits? Fuller attributes it to outdated management policies that are more suited to the assembly lines of the... View Details

Keywords: by Kara Baskin

Article

Reflections on the 2013 Decade Award: 'Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited' Ten Years Later

By: Mary Benner and Michael Tushman

This paper reflects on Benner and Tushman (2003): "Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited." Our paper received the Academy of Management Review's best paper award in 2003 and the decade award in 2013. We consider the... View Details

Keywords: Organizations; Innovation and Invention; Performance Productivity; Innovation and Management

08 Sep 2015
Blog Post

On the Road: HBS Midwest Tour

attend one of our off-campus information sessions you’ll certainly learn more about the admissions process, but you’ll also have the chance to hear from local alumni and ask them questions about their HBS experience. While it’s true... View Details

2008
Chapter

Corporate Honesty and Business Education: A Behavioral Model

By: Rakesh Khurana and Herbert Gintis

Since the mid-1970s neoclassical economic theory has dominated business school thinking and teaching in dealing with the nature of human motivation. However valuable in understanding competitive product and financial markets, neoclassical economic theory employs an... View Details

Keywords: Business Education; Ethics; Managerial Roles; Corporate Social Responsibility and Impact; Organizational Culture; Business and Shareholder Relations; Mathematical Methods; Behavior

13 Apr 2009
Research & Ideas

Kind of Blue: Pushing Boundaries with Miles Davis

you working on next? Rob Austin: My work focuses on the role of aesthetics in business competitiveness, and I'm continuing to play around with the case as a literary form. I'm working on a project right now, for example, where we are trying to translate one of my cases... View Details

Keywords: by Martha Lagace; Music

08 Mar 2020
News

The Reflective Leader

October 2015
Article

Global Teams That Work

By: Tsedal Neeley

Many companies today rely on employees around the world, leveraging their diversity and local expertise to gain a competitive edge. However, geographically dispersed teams face a big challenge: physical separation and cultural differences can create social distance, or... View Details

Keywords: Globalized Firms and Management; Groups and Teams; Performance; Cross-Cultural and Cross-Border Issues

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January 1980 (Revised April 1994)
Case

New Balance Athletic Shoes

By: Kim B. Clark

Faced with growth exceeding 100% per year, James Davis, president of New Balance, must decide how to meet the need for additional capacity. Several factors contribute to a climate of extreme uncertainty. Several options are considered, ranging from a second shift to... View Details

Keywords: Factories, Labs, and Plants; Forecasting and Prediction; Financial Strategy; Information; Growth Management; Organizational Design; Performance Capacity; Risk and Uncertainty; Apparel and Accessories Industry; Republic of Ireland

June 2005 (Revised August 2006)
Case

Ducati Corse

By: Francesca Gino and Andrew P. McAfee

Ducati Corse, the racing arm of Ducati Motorcycles, has entered the Moto GP circuit with a completely new bike. This bike was designed and tested using a great deal of information technology. After a very successful initial season, the Ducati Moto GP team sees... View Details

Keywords: Design; Business Strategy; Product Marketing; Information Technology; Performance Improvement; Change Management; Research and Development; Motorcycle Industry; Italy

January–February 2019
Article

Why Some Platforms Thrive and Others Don't

By: Feng Zhu and Marco Iansiti

In the digital economy, scale is no guarantee of continued success. After all, the same factors that help an online platform expand quickly—such as the low cost of adding new customers—work for challengers too. What, then, allows platforms to fight off rivals and grow... View Details

Keywords: Digital Platforms; Competition; Network Effects; Competitive Strategy

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Comment

Nothing to See Here: Richard Tedlow Explains Why So Many CEOs Refuse to Confront the Truth

By: Richard S. Tedlow

The article presents an interview with business historian Richard Tedlow on the topic of why chief executive officers (CEOs) sometimes refuse to acknowledge data or information that indicate they need to shift their strategy. He notes that denial is a typical response... View Details

Keywords: Management

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11 Apr 2023
Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

10 weeks won’t make up for any ground that gets lost. When Michael Watkins published his best-selling book The First 90 Days 20 years ago, the world was a kinder, gentler, and slower place. Today, given the speed that information travels,... View Details

Keywords: by John Quelch

April 2000 (Revised July 2000)
Case

Ameritrade Holding Corporation

By: Lisa K. Meulbroek

Some of the senior managers at Ameritrade, an Internet brokerage firm, are selling their holdings in the firm. Why are the managers selling, how will it affect shareholders, and what should the CEO do about it? The CEO is concerned that the market will interpret... View Details

Keywords: Valuation; Internet and the Web; Stock Options; Risk Management; Financial Services Industry

June 2009 (Revised June 2009)
Supplement

iPremier (C): Denial of Service Attack (Graphic Novel Version)

By: Robert D. Austin, Richard Nolan and Michael Parent

Describes an IT security crisis, and raises issues of risk management, preparation for crisis, management of crises, computer security, and public disclosure of security risks. View Details

Keywords: Safety; Risk Management; Information Technology; Crisis Management; Information Technology Industry

June 2009 (Revised June 2009)
Supplement

iPremier (B): Denial of Service Attack (Graphic Novel Version)

By: Richard Nolan, Robert D. Austin and Michael Parent

Describes an IT security crisis, and raises issues of risk management, preparation for crisis, management of crises, computer security, and public disclosure of security risks. View Details

Keywords: Safety; Risk Management; Information Technology; Crisis Management; Information Technology Industry