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  • February 2010
  • Background Note

Marketing Analysis Toolkit: Market Size and Market Share Analysis

By: Thomas J. Steenburgh and Jill Avery
Marketers frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales... View Details
Keywords: Forecasting and Prediction; Management Analysis, Tools, and Techniques; Marketing Strategy; Markets; Demand and Consumers; Size; Strategic Planning; Sales
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  • 29 May 2018
  • First Look

New Research and Ideas, May 29, 2018

(BRFSS) data on 2.3 million U.S. respondents, and Eurobarometer data that cover multiple business cycles over four decades. This research provides a new perspective on the welfare cost of business cycles, with implications for View Details
Keywords: Dina Gerdeman
  • October 2017
  • Article

Toward a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition

By: Gary P. Pisano
The field of strategy has mounted an enormous effort to understand, define, predict, and measure how organizational capabilities shape competitive advantage. While the notion that capabilities influence strategy dates back to the work of Andrews (1971, The Concept... View Details
Keywords: Business Admnistration; Market Structure; Firm Structure; Market Efficiency; Competency and Skills; Organizational Structure; Strategy
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  • June 2008
  • Case

Brigham and Women's Hospital: Shapiro Cardiovascular Center

By: Michael E. Porter, Robert S. Huckman and Jeremy Lance Friese
Considers the situation facing Gary Gottlieb, president of Brigham and Women's Hospital (BWH), prior to the opening of BWH's integrated cardiovascular center. This case allows students to develop an appreciation of the strategic, financial, organizational, clinical,... View Details
Keywords: Health Care and Treatment; Health Disorders; Service Delivery; Organizational Design; Integration; Health Industry
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  • 2010
  • Casebook

Global Capital and National Institutions: Crisis and Choice in the International Financial Architecture

By: Laura Alfaro
All managers face a business environment in which international and macroeconomic phenomena matter. International capital flows can significantly affect countries' development efforts and provide clear investment opportunities for businesses. During the 1990s and early... View Details
Keywords: Financial Crisis; Capital; International Finance; Globalized Economies and Regions; Policy; Government and Politics; Business and Government Relations
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  • January 2015
  • Case

Chevron Under Fire

By: George Serafeim, Rebecca Henderson and Christine Snively
Oil giant, Chevron, faced numerous challenges on environmental, social and governance (ESG) grounds in the first decade of the 21st century, including some major lawsuits and actions by NGOs. The case describes those challenges and raises questions about what is the... View Details
Keywords: Carbon Tax; Oil And Gas; Environment; Drilling; Governance; Business or Company Management; Corporate Social Responsibility and Impact; Corporate Strategy; Environmental Sustainability; Energy Sources; Mining Industry; Energy Industry
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  • 12 Apr 2022
  • Book

Racism, Colonialism, and Britain's Legacy of Violence

Britain’s 20th century empire was the largest in human history, with a quarter of the world’s land and nearly 700 million people. Yet the empire drew its strength from violence. That’s the conclusion Harvard Business School Professor Caroline Elkins draws in her new... View Details
Keywords: by Avery Forman
  • 2012
  • Teaching Note

Beyondsoft Co., Ltd. (B) (TN)

By: F. Warren McFarlan, Donghong Li and Hong Zhang
The case "Beyondsoft Co., Ltd. (A)" completed in early 2010 described the strategic path of Beyondsoft over its history of more than 10 years since its foundation in 1995, containing its major business lines and the relations with the major customers at that time, the... View Details
Keywords: Computer Software; Entrepreneurship; Information Technology; Outsourcing; Strategy; China; Applications and Software; China
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  • January 2021 (Revised June 2021)
  • Case

Eaton Corporation: Portfolio Transformation and the Cost of Capital (Abridged)

By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher
In 2000, Eaton Corporation was a broadly diversified industrial conglomerate. But its strategy was evolving and its focus was narrowing around “power management” and more recently on “intelligent power,” the use of digitally enabled products and services designed to... View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Business Divisions; Cost of Capital; Corporate Finance; Value; Valuation; Industrial Products Industry; United States; Denmark; Republic of Ireland
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  • 05 Dec 2013
  • Working Paper Summaries

Heterogeneous Technology Diffusion and Ricardian Trade Patterns

Keywords: by William R. Kerr
  • February 2008 (Revised November 2015)
  • Case

Danaher Corporation

By: Bharat Anand, David J. Collis and Sophie Hood
Between 1985 and 2007, Danaher has been one of the best-performing industrial conglomerates in the U.S. This case examines the corporate strategy of this diversified, global corporation. It describes the firm's portfolio strategy and the Danaher Business System—a... View Details
Keywords: Business Conglomerates; Global Strategy; Multinational Firms and Management; Growth and Development Strategy; Organizational Culture; Corporate Strategy; Value Creation
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  • 06 Aug 2024
  • Cold Call Podcast

How EdTech Firm Coursera Is Incorporating GenAI into Its Products and Services

Keywords: Re: Suraj Srinivasan; Education; Technology
  • January 2008 (Revised March 2011)
  • Case

Henry J. Kaiser and the Art of the Possible

By: Anthony J. Mayo, Mark Benson and David Chen
From his humble beginnings as a local salesman in New York, Henry J. Kaiser rose to become one of the leading industrialists of 20th century America. Though he had no technical engineering training, Kaiser mastered the management and execution of plans for several... View Details
Keywords: History; Mission and Purpose; Transition; Management Practices and Processes; Construction; Corporate Entrepreneurship; Leadership Style; Business History; Business Growth and Maturation; Civil Society or Community; Business Strategy; Planning; Construction Industry; Shipping Industry; United States
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  • December 2005 (Revised March 2010)
  • Case

William Levitt, Levittown and the Creation of American Suburbia

By: Nitin Nohria, Anthony Mayo and Mark Benson
Demand for low-cost housing after World War II far exceeded supply. Was this a profitable new market? New York developer William Levitt had to decide. During World War II, Levitt was eager to build basic housing for the working class—otherwise, Levitt & Sons would have... View Details
Keywords: Demographics; Construction; Business History; Housing; Leadership; Growth and Development Strategy; Product Development; Business and Government Relations; Construction Industry; Real Estate Industry; United States; New York (state, US)
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  • 19 May 2014
  • News

When "Scratch Your Own Itch" Is Bad Advice

Keywords: entrepreneurship; strategy
  • Editorial

Why CEOs Should Share Their Long-Term Plans with Investors

By: Christina Rehnberg, George Serafeim and Brian Tomlinson
Rather than requiring less short-term information, the key to combating short-termism is to encourage companies to share more information about their long-term plans. Analysis of companies that have done so suggests that long-term plans are not mere marketing... View Details
Keywords: CEO; Investor Relations; Disclosure; Long-term Growth; Investing; Business and Shareholder Relations; Strategy; Corporate Disclosure
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  • 2023
  • Chapter

Marketing Through the Machine’s Eyes: Image Analytics and Interpretability

By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan
he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the... View Details
Keywords: Transparency; Marketing Research; Algorithmic Bias; AI and Machine Learning; Marketing
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  • June 2012
  • Class Lecture

Why You're Not Buying Venezuelan Chocolate: The Provenance Paradox

By: Rohit Deshpandé
A product's country of origin establishes its authenticity. This is the provenance paradox. Consumers associate certain geographies with the best products: French wine, Italian sports cars, Swiss watches. Competing products from other countries - especially developing... View Details
Keywords: Global Business; Branding; Strategic Planning; Strategic Positioning; Emergent Countries; Consumer Perception; Developing Markets; Brands and Branding; Geographic Location; Globalized Markets and Industries; Perception; Emerging Markets; Product Positioning; Global Strategy; Marketing Strategy; Food and Beverage Industry; Venezuela
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  • April 2010 (Revised May 2013)
  • Case

Mexico: Crisis and Competitiveness

By: Aldo Musacchio, Richard H.K. Vietor and Regina Garcia-Cuellar
In 2010, the bicentennial anniversary of Mexico's revolution against Spain, President Felipe Calderon hoped he could orchestrate several crucial reforms that Mexico needed. Mexico had not grown much over the course of the last decade, losing competitiveness to China... View Details
Keywords: Economic Growth; Trade; Governing Rules, Regulations, and Reforms; Competitive Strategy; Competitive Advantage; Mexico
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  • November 2016
  • Supplement

Uber in China: Driving in the Gray Zone (B)

By: William C. Kirby, Yuanzhuo Wang, Shuang L. Frost and Adam K. Frost
Starting in 2014, for two years Uber had fought an intense, costly battle for China’s ridesharing market with well-financed and well-connected domestic Chinese competitors. During this time, Uber also had to respond to an ever-shifting regulatory landscape that looked... View Details
Keywords: China; Uber; Didi Chuxing; Start-up Growth; Regulation; Ride-sharing; Transportation; Business Startups; Growth and Development; Cross-Cultural and Cross-Border Issues; Transportation Industry; Technology Industry; China
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