Publications

Educators

19 Apr 2004
Research & Ideas

Ground-Floor Opportunities for Retail in India

India's economic growth is an exciting new playing field for the retail industry and for entrepreneurs looking to get in on the ground level, a panel of that country's businessmen agreed. Rising incomes,... View Details

Keywords: by Julia Hanna; Consumer Products; Retail

March 2003 (Revised March 2010)
Supplement

The Australian Wine Cluster: Supplementary Information

By: Michael E. Porter and Orjan Solvell

Supplements The California Wine Cluster. View Details

Keywords: Food and Beverage Industry; Australia

December 1997
Case

UnHoley Bagel, The

By: Ray A. Goldberg and Tom Clay

Keywords: Food and Beverage Industry

June 1990
Supplement

Perrier Relaunch

By: Stephen A. Greyser and Norman Klein

Supplements Perrier Recall: A Source of Trouble. View Details

Keywords: Product Launch; Food and Beverage Industry

December 1986
Case

General Mills, Inc.: Manufacturing Year 2000 Task Force

By: Ray A. Goldberg and Juan Enriquez-Cabot

Keywords: Food and Beverage Industry

February 1999 (Revised October 1999)
Supplement

Cherkizovsky Group (B), The

By: Lynn S. Paine and Hal Hogan

Supplements the (A) case. View Details

Keywords: Food and Beverage Industry; Russia

16 Nov 2010
First Look

First Look: November 16, 2010

Recovery (A) Deishin Lee, Baris Ata, and Mustafa H. TongarlakHarvard Business School Case 611-033 This case describes the waste management industry and a clean technology... View Details

Keywords: Sean Silverthorne

07 Feb 2017
First Look

First Look at New Research: February 7

2017 New York: Oxford University Press Managing Risk in Reinsurance: From City Fires to Global Warming By: Hauter, Niels Viggo, and Geoffrey Jones, eds. Abstract—This is the first book to provide a comprehensive history of the reinsurance... View Details

Keywords: Sean Silverthorne

04 Mar 2013
News

Young entrepreneurs sell Pushpins app to retail giant

Keywords: Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores; Food and Beverage Stores

November 2010
Article

Capitalizing on the Underdog Effect

By: Anat Keinan, Neeru Paharia and Jill Avery

This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details

Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry

01 Jun 2012
News

IPA Meets IPO

KOCH: Putting shares of the company in the hands of the people who really believe in its product. Lots of business executives tout the importance of focusing on the customer. But craft brewmeister Jim Koch (MBA 1974), founder and chairman... View Details

Keywords: beer; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

December 2013
Teaching Note

Coffee Wars in India: Café Coffee Day Takes On the Global Brands

By: David B. Yoffie

Keywords: Coffee; Competition; Brands and Branding; Food and Beverage Industry; India

06 Sep 2004
What Do You Think?

How Do We Prepare for a World Without Cheap Oil?

if nothing else, has fostered a sense of entrepreneurship and opportunity in the renewable energy sectors." And Chip Levy suggests that "This is a great time to leap into a growth View Details

Keywords: by James Heskett

June 1995
Teaching Note

Ben & Jerry's Homemade Ice Cream Inc.: Keeping the Mission(s) Alive TN

By: Richard E. Walton

Teaching Note for (9-392-025). View Details

Keywords: Value; Business Ventures; Creativity; Marketing; Business and Shareholder Relations; Policy; Business Growth and Maturation; Organizational Culture; Performance Effectiveness; Competency and Skills; Managerial Roles; Compensation and Benefits; Food and Beverage Industry

22 May 2007
First Look

First Look: May 22, 2007

think about his successor. ConAgra had become the second-largest food company and No. 1 food service supplier in the United States. Rohde believed that the company, with its... View Details

Keywords: Martha Lagace

29 Mar 2016
First Look

March 29, 2016

Through contemporary examples from a variety of industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment View Details

Keywords: Sean Silverthorne

06 May 2002
Research & Ideas

A Toolkit for Customer Innovation

pace of change in many markets accelerates and as some industries move toward serving "markets of one," the cost of understanding and responding to customers' needs... View Details

Keywords: by Stefan Thomke & Eric Von Hippel

28 Oct 2014
First Look

First Look: October 28

associated with high used ship prices and heightened industry investment in new ships, but we forecast low future returns. We propose and estimate a behavioral model of View Details

Keywords: Carmen Nobel

January 1995 (Revised May 1996)
Teaching Note

Coca-Cola Harmless Warrants TN

By: Scott P. Mason and Mihir A. Desai

Teaching Note for (9-295-007). View Details

Keywords: Food and Beverage Industry