Publications
Publications
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- All HBS Web
(4,321)
- Faculty Publications (2,026)
- March 1998 (Revised November 1999)
- Case
USA TODAY Online
By: John A. Deighton and Anthony St. George
How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details
- March 1998 (Revised December 1998)
- Case
BCI Growth III: May 1993
By: Josh Lerner
A Vermont solid-waste company seeks mezzanine financing to finance its strategy of acquiring and consolidating local competitors. The mezzanine private equity group must decide whether this investment offers an attractive risk-return tradeoff. View Details
- March 1998 (Revised June 1998)
- Case
BCI Growth III: November 1993
By: Josh Lerner
Supplements BCI Growth III: May 1993. View Details
- February 1998 (Revised February 1999)
- Case
FreeMarkets OnLine
Describes the marketing strategy of an entrepreneurial start-up engaged in electronic purchasing for large manufacturers. By creating an electronic bidding platform, the company has been able to cut down procurement costs by about 15%. The case question concerns how... View Details
- January 1998 (Revised September 2001)
- Case
Genset: 1989
By: Paul A. Gompers and Amy Burroughs
Discusses the start-up strategy at Genset, a French biotech firm. Pascal Brandys, a venture capitalist, and Marc Vasseur, a leading French scientist, must decide how to proceed. Future real options are central to the strategy. View Details
- January 1998 (Revised November 2003)
- Case
Morgan Stanley and S.G. Warburg: Investment Bank of the Future (A)
By: James K. Sebenius and David T. Kotchen
Describes secretive negotiations that took place between the top executives of Morgan Stanley and S.G. Warburg in the fall of 1994, when the two firms were contemplating a merger that would create one of the world's most powerful investment banks. By December, in order... View Details
- January 1998
- Case
Morgan Stanley and S.G. Warburg: Investment Bank of the Future (B)
By: James K. Sebenius and David T. Kotchen
Supplements the (A) case. View Details
- January 1998 (Revised June 1998)
- Case
Li & Fung: Beyond "Filling in the Mosaic," 1995-1998
By: Michael Y. Yoshino, Carin-Isabel Knoop and Anthony St. George
In early 1998, William and Victor Fung had to review their business, the Li & Fung Group, to plan for the next three years. Examines strategic and organizational issues including company culture, international expansion, and venture capital projects. A rewritten... View Details
- December 1997 (Revised March 1998)
- Case
Mid Ocean Limited: Trading Catastrophe Index Options
By: Kenneth A. Froot and Markus Mullarkey
An insurance industry executive must evaluate the potential of a set of newly-offered catastrophe insurance derivatives. The background addresses the roles of traditional reinsurance and securitization efforts in providing risk transfer and risk financing in the "cat"... View Details
- December 1997 (Revised May 1998)
- Case
CUC and HFS: Corporate Identity for a "Merger of Equals"
By: Stephen A. Greyser and Robert J. Crawford
In the wake of a major $20 billion market capitalization "merger of equals," two large consumer service firms must determine a new name for the new entity. Neither CUC nor HFS is well known among consumers. The CUC Services (e.g., shopping, travel, credit card... View Details
- December 1997 (Revised May 2017)
- Teaching Note
Kidder, Peabody & Co.: Creating Elusive Profits
By: Robert Simons and Antonio Dávila
Teaching Note for (9-197-038). View Details
- December 1997 (Revised September 1998)
- Case
Yale University Investments Office: November 1997
By: Josh Lerner
David Swensen, chief investment officer at Yale University, reviews the $6 billion endowment strategy, which places an unusually heavy emphasis on private equity and other illiquid securities. Changing market conditions in November 1997 cause him to rethink... View Details
- November 1997 (Revised June 1999)
- Teaching Note
Becton Dickinson: Designing the New Strategic, Operational, and Financial Planning Process TN
By: Robert L. Simons and Antonio Davila
Teaching Note for (9-197-014). View Details
- November 1997
- Case
Microsoft Goes Online: MSN 1996
By: David B. Yoffie
Explores Microsoft's decision to enter the online services industry in the light of its competition and the growing importance of the Internet. Significant issues include the cost and availability of content, telecomm/Internet access costs, competition with the World... View Details
- October 1997 (Revised April 1998)
- Case
C-Car
By: V. Kasturi Rangan and Marie Bell
C-Car was the first automobile retailer in the United States to go public. Subsequently the owner, Mr. Gilliland, must decide how to invest the capital raised from the public ownership. This case describes in detail C-Car's highly profitable strategy of managing its... View Details
- October 1997 (Revised January 2008)
- Case
Asda (A)
By: Michael Beer and James Weber
In the mid-1980s, Asda was one of the most successful retail companies in the United Kingdom. By 1991, the chain of 200 grocery stores had a lack of direction, a demoralized workforce, declining profits, rising debt, collapsing stock price, and was facing bankruptcy.... View Details
- October 1997 (Revised May 1998)
- Case
Asda (A1)
By: Michael Beer and James Weber
Supplements the (A) case. View Details
- October 1997 (Revised September 2003)
- Case
Eli Lilly and Company: Drug Development Strategy (A)
By: Stefan H. Thomke, Ashok Nimgade and Paul Pospisil
Describes how Eli Lilly and Co. tries to accelerate its new drug development process with the aid of "combinatorial chemistry"--a rapidly emerging and revolutionary approach to preclinical drug discovery. The product manager of a potential blockbuster migraine drug... View Details
- October 1997 (Revised March 1998)
- Case
Komatsu Ltd.: Project G's Globalization
This case describes the major strategic and organizational transformation at Komatsu aimed at changing it from a Japan-based producer of construction equipment to a truly global company with the ability to leverage its groupwide portfolio of resources and capabilities... View Details
- September 1997 (Revised August 1999)
- Case
Boston Chicken, Inc.
By: Paul M. Healy
This case examines Boston Chicken's franchise strategy for growing its innovative restaurant business, and the associated accounting reporting issues that arise. View Details