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Show Results For
-
All HBS Web
(8,612)
- People (21)
- News (1,708)
- Research (5,545)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,842)
- 28 May 2019
- News
Alumni and Faculty Books for June 2019
product launch platform that helps innovative products reach a community of millions―guides you through every step of the consumer product creation process. Connected Strategy: Building Continuous Customer Relationships for Competitive...
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- Forthcoming
- Article
Working Around the Clock: Temporal Distance, Intrafirm Communication, and Time Shifting of the Employee Workday
By: Jasmina Chauvin, Prithwiraj Choudhury and Tommy Pan Fang
This paper examines the effects of temporal distance generated by time zone separation on communication in geographically distributed organizations. We build on prior research, which highlights time zone separation as a significant challenge, but argue that employees...
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Chauvin, Jasmina, Prithwiraj Choudhury, and Tommy Pan Fang. "Working Around the Clock: Temporal Distance, Intrafirm Communication, and Time Shifting of the Employee Workday." Organization Science (forthcoming). (Pre-published online May 30, 2024.)
- 01 Jun 2016
- News
Alumni and Faculty Books for June 2016
The techniques include creating a demand-space map to predict how big a share can be won with the proper mix of emotional and functional benefits; determining a strategic direction for where to place investment bets; delivering the core...
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- 15 Jun 2020
- News
Alumni and Faculty Books for June 2020
business is to make money and maximize shareholder value. She shows that we have failed to reimagine capitalism as not only an engine of prosperity, but also a system in harmony with environmental realities, striving for social justice...
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- 01 Jun 1997
- News
Blockbuster Deals
company owe the people and groups, particularly the weakest and most vulnerable, that may be left behind as the company moves forward?" Down the Road That movement forward, inevitable View Details
Keywords:
Garry Emmons and Nancy O. Perry
- 17 Dec 2019
- Working Paper Summaries
Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure
- 09 Aug 2021
- Research & Ideas
OneTen: Creating a New Pathway for Black Talent
necessary to prepare that individual to succeed and work their way up in the organization over time. “By bringing, in effect, demand at scale, I think we’re also going to be able to create a situation where...
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- 2018
- Working Paper
Hot or Not? What Makes Product Categories Attractive to Fair Trade and Eco-labeling Organizations
By: Kristin Sippl
This paper probes extant theory on product diversification in the empirical realm of fair trade and eco-labeling organizations (i.e., certification organizations). While much is known about diversification in for-profit firms, less is known about the more complex...
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Keywords:
Hybrid Organizations;
Fair Trade;
Eco-labeling;
Goods and Commodities;
Diversification;
Strategy
Sippl, Kristin. "Hot or Not? What Makes Product Categories Attractive to Fair Trade and Eco-labeling Organizations." Harvard Business School Working Paper, No. 19-023, September 2018. (Work in Progress.)
- February 1987 (Revised August 1988)
- Case
Gillette Personal Care Division: Marketing Planning and Control
Bill Ryan, president of the Gillette Co.'s Personal Care Division, is considering changing the division's planning and control system for marketing. White Rain, the division's most recent success, had been launched by taking shortcuts through the system, while other...
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Bonoma, Thomas V. "Gillette Personal Care Division: Marketing Planning and Control." Harvard Business School Case 587-099, February 1987. (Revised August 1988.)
- 17 Dec 2001
- Research & Ideas
Venture Capital: Hot Markets and Current Industry Trends
sophisticated understanding of that market, said Wiersma. One reason the TV recorder company TiVo ran into difficulty, she said, was the company didn't understand that consumers don't want to have to get another box for their television....
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Keywords:
by Julia Hanna
- November 2019 (Revised April 2020)
- Case
Away: Scaling a DTC Travel Brand
By: Jill Avery and Joseph B. Fuller
Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three...
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Keywords:
Brand Management;
DTC;
Brand Extension;
Lifestyle Brand;
Customer Segmentation;
Retailing;
Scaling And Growth;
Startup;
Brands and Branding;
Marketing;
Marketing Strategy;
Marketing Channels;
Entrepreneurship;
Venture Capital;
Consumer Behavior;
Growth and Development Strategy;
Business Startups;
E-commerce;
Consumer Products Industry;
Consumer Products Industry;
United States;
North America
Avery, Jill, and Joseph B. Fuller. "Away: Scaling a DTC Travel Brand." Harvard Business School Case 520-051, November 2019. (Revised April 2020.)
- 17 Jan 2024
- HBS Case
Psychological Pricing Tactics to Fight the Inflation Blues
psychological pricing to your advantage is key during times like these,” Ofek says. “When you raise prices, demand often falls—and sometimes consumer perceptions cause the fall to be so big that you're...
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- 01 Dec 2009
- Working Paper Summaries
Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation
Keywords:
by Carliss Y. Baldwin & Eric von Hippel
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
study of brand relationships outside of traditional areas by applying new theoretical frameworks and considering new contexts (online digital spaces, consumer collectives, global brands, luxury brands, View Details
- Article
Platform Competition: Betfair and the U.K. Market for Sports Betting
By: Ramon Casadesus-Masanell and Neil Campbell
We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP) and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in...
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Keywords:
Platform Design;
Betting;
Complements;
Competing Business Models;
Co-opetition;
Entry;
Multi-Sided Platforms;
Design;
Network Effects;
Business Model;
Competition;
Cooperation
Casadesus-Masanell, Ramon, and Neil Campbell. "Platform Competition: Betfair and the U.K. Market for Sports Betting." Special Issue on Platforms. Journal of Economics & Management Strategy 28, no. 1 (Spring 2019): 29–40.
- Article
Sadness, Identity, and Plastic in Over-shopping: The Interplay of Materialism, Poor Credit Management, and Emotional Buying Motives in Predicting Compulsive Buying
By: Grant Edward Donnelly, Masha Ksendzova and Ryan Howell
A comprehensive study is currently lacking to explain why material values strongly influence compulsive buying. The goal of the current study is to test if money management, buying motivations for improving mood and identity, and self-transformation expectations...
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Donnelly, Grant Edward, Masha Ksendzova, and Ryan Howell. "Sadness, Identity, and Plastic in Over-shopping: The Interplay of Materialism, Poor Credit Management, and Emotional Buying Motives in Predicting Compulsive Buying." Journal of Economic Psychology 39 (December 2013): 113–125.
- 08 Feb 2016
- Research & Ideas
The Civic Benefits of Google Street View and Yelp
Even as citizens generate more data than ever before, most cities haven’t taken full advantage of that information flow to improve services and become more efficient. “Historically, cities have been moving in analog, trying to measure...
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- May 2016 (Revised January 2018)
- Case
Airbnb, Etsy, Uber: Acquiring the First Thousand Customers
By: Thales S. Teixeira and Morgan Brown
By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable...
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Keywords:
Airbnb;
Etsy;
Uber;
Growth Hacking;
Two-sided Market;
Internet and the Web;
Marketing Strategy;
Digital Platforms;
Digital Marketing;
Business Startups;
Transportation Industry;
Accommodations Industry
Teixeira, Thales S., and Morgan Brown. "Airbnb, Etsy, Uber: Acquiring the First Thousand Customers." Harvard Business School Case 516-094, May 2016. (Revised January 2018.)
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
positioning of the brand to move upmarket or down market? Which value proposition offered the most future promise: functional differentiation, lifestyle differentiation, or celebrity endorsement? Should the company continue to serve both men View Details
Keywords:
Sean Silverthorne
- 01 Dec 2014
- News
Alumni and Faculty Books for December 2014
those business aspects where agility is most crucial—where the business environment is changing fast—and which elements have the greatest impact on customers’ decisions. She then shows how to master three aspects of agility: market agility (gaining ideas from the most...
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