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  • 01 Dec 2014
  • News

Alumni and Faculty Books for December 2014

those business aspects where agility is most crucial—where the business environment is changing fast—and which elements have the greatest impact on customers’ decisions. She then shows how to master three aspects of agility: market agility (gaining ideas from the most... View Details
  • 2018
  • Working Paper

Hot or Not? What Makes Product Categories Attractive to Fair Trade and Eco-labeling Organizations

By: Kristin Sippl
This paper probes extant theory on product diversification in the empirical realm of fair trade and eco-labeling organizations (i.e., certification organizations). While much is known about diversification in for-profit firms, less is known about the more complex... View Details
Keywords: Hybrid Organizations; Fair Trade; Eco-labeling; Goods and Commodities; Diversification; Strategy
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  • June 2010
  • Teaching Note

Australia: The Riches and Challenges of Commodities (TN)

By: Laura Alfaro and Renee Kim
Teaching Note for 709007. View Details
Keywords: Futures and Commodity Futures; Financial Crisis; Demand and Consumers; Trade; Natural Environment; Business and Government Relations; Policy; Growth and Development Strategy; Australia
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  • 2013
  • Working Paper

What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews

By: Loretti I. Dobrescu, Michael Luca and Alberto Motta
This paper investigates the determinants of expert reviews in the book industry. Reviews are determined not only by the quality of the product, but also by the incentives of the media outlet providing the review. For example, a media outlet may have the incentive to... View Details
Keywords: Books; Quality; Experience and Expertise; Relationships; Publishing Industry
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  • September 2013
  • Case

Management Levels at Staples (A): Company and Organization (Abridged)

By: David A. Garvin
Abridged version of one of six cases that describe the roles and responsibilities of managers at each of the hierarchical levels of management within the U.S. Stores business unit of Staples, the world's largest office supply company. Together, the cases form a... View Details
Keywords: Strategy; Managerial Roles; Organizational Design; Management Practices and Processes; Job Design and Levels; Business Processes; Consumer Products Industry; United States
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  • January 1991
  • Supplement

Suzuki Samurai, Supplement

By: John A. Quelch
A condensed version of Suzuki Samurai: The Rollover Crisis. Suzuki management must plan a response to a Consumers Union demand for a recall of the Samurai on grounds of its unacceptable propensity to roll over. View Details
Keywords: Safety; Crisis Management; Auto Industry
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  • 10 Mar 2021
  • News

New Releases: Alumni and Faculty Books, Podcasts

on for years. Life in a growing frontier town that starts with six people and no buildings either demands frontier justice or unfolds its apparent willingness to assist the murderer's effort to avoid his... View Details
Keywords: Margie Kelley; Publishing Industries (except Internet); Information
  • 31 Aug 2020
  • What Do You Think?

Why Don’t More Organizations Understand the Power of Diversity and Inclusion?

have an edge in their markets. These firms are “more innovative—stronger at anticipating shifts in consumer needs and consumption patterns that make new products and services... View Details
Keywords: by James Heskett

    Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

    The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform competition in a setting where prices are determined by negotiations between platforms and businesses. We compile a... View Details
    • 01 Jun 2024
    • News

    Decoding the Promise and Perils of Generative AI

    consumer demand. Presented with two consumers—one with an annual income of $50,000 and one with an annual income of $120,000—and laptops of different price points, GPT-3.5 drew a reasonable View Details
    Keywords: April White
    • 27 Nov 2000
    • Research & Ideas

    The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution

    "Radial Age" advertising campaign in 1968. 2 The August 1968 Consumer Reports awarded its top two spots to radials and documented the new technology's longer life, increased safety, handling View Details
    Keywords: by Donald N. Sull; Manufacturing; Transportation
    • 14 Oct 2021
    • In Practice

    Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return

    disrupted days. In addition, they must protect employees who face greater disruptions on the home front from being penalized at work. Research shows that demands for work flexibility can be stigmatized and, while the pandemic showed us... View Details
    Keywords: by Kristen Senz
    • 06 Jul 2015
    • Research & Ideas

    Money and Quotas Motivate the Sales Force Best

    It's well understood that cash bonuses often motivate a sales force to step up its game, but they don't work in every scenario and in some cases can backfire, a new study from Harvard Business School has found. The key variable? Whether... View Details
    Keywords: by Roberta Holland; Retail
    • 29 Oct 2019
    • Blog Post

    Merging the Worlds of Finance, Investing, and Environmental Impact

    what you mean by the “circular economy” and what you do at Closed Loop Partners?  The circular economy is simply a system focused on minimizing waste and making the most of the resources we already have.... View Details
    • 20 Dec 2018
    • Research & Ideas

    Most Popular Stories and Research Papers of 2018

    decisions and shipping policies in determining purchase outcomes and profits. Consumers are less sensitive to shipping fees than to product prices, but free shipping for orders... View Details
    Keywords: by Sean Silverthorne
    • Web

    Buy Now, Pay Later: Credit and Information Technology

    the Courts Credit and Information Technology Credit in a Consumer Society Research Links Credits “The ratings given by the large commercial ratings agencies are on the whole remarkably exact.” — Peter P.... View Details
    • 15 Nov 2019
    • HBS Seminar

    Ashley Nunes (Senior Research Associate, Labor and Worklife Program at Harvard Law School), Harvard Law School

    • August 2018
    • Case

    Four Products: Predicting Diffusion (2018)

    By: John Gourville
    One job of product managers, marketers, strategic planners, and other corporate executives is to predict what the demand will be for a new product. This task is easier for certain classes of new products than for others. For new consumer package goods, for instance,... View Details
    Keywords: Diffusion Processes; Product Adoption; Marketing; Forecasting and Prediction; Demand and Consumers; Adoption; Product Launch
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    • April 14, 2017
    • Article

    Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It

    By: John A. Deighton
    United Airlines has pledged to improve its training programs and empower its employees to put customers first in the wake of a video showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and... View Details
    Keywords: Crisis Management; Customer Focus and Relationships; Employees; Training; Air Transportation Industry
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    • May 2024
    • Teaching Note

    The Meteoric Rise of Skims

    By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger
    Teaching Note for HBS Case No. 524-023, "The Meteoric Rise of Skims." View Details
    Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Influence; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand ＆ Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Social Media; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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