Publications

01 Nov 2010
Research & Ideas

How IT Shapes Top-Down and Bottom-Up Decision Making

decision-making toward the bottom of the corporate ladder. Communication systems, such as e-mail and instant messaging applications, will push the decision-making process toward the top. And that means developing an IT View Details

Keywords: by Carmen Nobel

01 Dec 2015
News

Leading Boston and Beyond

Koh’s fifth floor office, cooking up a communications strategy ahead of the looming Boston winter. “We want to avoid what happened last year,” warns Koh, Chief of Staff to Mayor Marty Walsh. Last winter, the... View Details

Keywords: Jen Myers; Executive, Legislative, and Other General Government Support; Government

27 Apr 2009
Research & Ideas

Building Businesses in Turbulent Times

services. In health care, nursing services, community social services, mental health services, and home health-care services are on the rise. One executive recently told me that his firm's business training services were up over 400... View Details

Keywords: by Staff

Career Coach

David Kay

David Kay was the first employee and Director of Communications at UPSIDE Foods (formerly Memphis Meats). In his 7.5 years there he wore many hats including in PR, operations, business development, fundraising, marketing, government... View Details

April 1993 (Revised December 2001)
Case

General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)

By: F. Warren McFarlan and Katherine Seger

Designed to look at outsourcing from the perspective of a major computer services company trying to get into the business. View Details

Keywords: Communication Technology; Business Startups; Business Plan; Business Strategy; Job Cuts and Outsourcing; Financial Management; Management Teams; Communication Strategy; Organizational Design; Product Design; Accounting; Activity Based Costing and Management; Computer Industry; Information Technology Industry

01 Sep 2007
News

How to Take a Stand On UBS and Climate Change

financial services companies as it determines its stand on a matter of increasing public prominence. Oberholzer-Gee teaches the case in Strategies Beyond the Market, a second-year elective that focuses on the interplay between business... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Finance

November 2007
Article

The Accidental Entrepreneur: The Emergent and Collective Process of User Entrepreneurship

By: Sonali K. Shah and Mary Tripsas

We develop a process model of how users, an understudied source of entrepreneurship, create, evaluate, share, and commercialize their ideas. We compare and contrast our model to the classic model of the entrepreneurial process, highlighting the emergent and... View Details

Keywords: Entrepreneurship; Valuation; Business Model; Commercialization; Adoption; Adaptation; Product; Civil Society or Community

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December 1998
Case

NHL 1998: "The Coolest Game in Nagano"

By: Stephen A. Greyser and Kirk A. Goldman

Explores the National Hockey League's participation in the 1998 Winter Olympics, for which a "winter break" was taken from the regular schedule. The benefits and risks associated with the NHL's Olympic participation are one specific focus. In addition, the case address... View Details

Keywords: Risk Management; Brands and Branding; Marketing Communications; Opportunities; Competitive Strategy; Expansion

17 Oct 2019
Working Paper Summaries

Persuasion by Populist Propaganda: Evidence from the 2015 Argentine Ballotage

Keywords: by Rafael Di Tella, Sebastian Galiani, and Ernesto Schargrodsky

June 2012
Article

Short Termism: Don't Blame the Investors

By: Francois Brochet, George Serafeim and Maria Loumioti

The article presents research on executives and corporation investor relations. A study is conducted of the language used by executives in conference calls discussing earnings with investors and financial analysts. A correlation was found between the use of language... View Details

Keywords: Financial Management; Business Earnings; Managerial Roles; Investment; Agency Theory; Communication Strategy; Business and Shareholder Relations

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November 1990 (Revised June 2004)
Case

McDonald's and the Environment

McDonald's decides to withdraw its polystyrene plastic packaging for sandwiches and hamburgers after years of defending itself against environmental critics. The decision occurs in the midst of a six-month Joint Task Force study, with the nonprofit Environmental... View Details

Keywords: Announcements; Change Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Retail Industry; Food and Beverage Industry; United States

01 Jun 2015
News

Screen Grab

Illustrations by Josh Cochran When actor Jeffrey Tambor stepped to the podium at this year’s Golden Globe Awards to accept the honor of Best Actor in a TV Series, Musical or Comedy, he did so for a show that didn’t premiere on HBO, Showtime, or CBS. Instead,... View Details

Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment

16 Jan 2019
Research & Ideas

What Football Firings Teach Managers About Staying Relevant

to adapt based on industry changes, as well as on team strengths and weaknesses; they get the most by leveraging competitive resources, while communicating and collaborating effectively with key organizational stakeholders; they outsource... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

25 Apr 2019
Research & Ideas

Incubators Take Notice: Your Entrepreneurs Are Networking with the Wrong People

through emails sent on the event’s messaging platform. They also surveyed attendees about the advice others provided them. “We noticed that teams that were near each other didn’t always influence each other,” says Koning, assistant professor of business administration... View Details

Keywords: by Danielle Kost

Web

Special Assistant to the CEO | Social Enterprise | Harvard Business School

HBS was to strengthen my aptitude to do community and economic development work at greater scale,” Michael says. Anticipating the fellowship year ahead, he hopes to “make headway on innovative new investment opportunities or View Details

Web

Online Learning Track Programs | HBS Online

HBS Online is currently offering a Learning Track in: Leadership & Management Strategy Entrepreneurship & Innovation Business in Society Finance & Accounting Marketing What You Earn Certificate of Specialization By completing any three... View Details

September 2000
Case

Guru.com

By: Rajiv Lal and Ann Leamon

An online resource for independent professionals must create a marketing plan to build brand awareness. Along with the tone and message of the ads, the executives must choose from several different treatments and media, keeping within their budget. View Details

Keywords: Budgets and Budgeting; Brands and Branding; Marketing Communications; Marketing Strategy