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  • All HBS Web  (5,780)
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Show Results For

  • All HBS Web  (5,780)
    • People  (25)
    • News  (982)
    • Research  (3,906)
    • Events  (27)
    • Multimedia  (22)
  • Faculty Publications  (2,551)
← Page 87 of 5,780 Results →
  • June 2015
  • Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry
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Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808017   PublicationsCreativity in Product Development Authors:Lee Fleming and Santiago Mingo Publication:In Handbook of New View Details
Keywords: Martha Lagace
  • July 2022
  • Teaching Note

Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience

By: Ayelet Israeli, Fares Khrais and Menna Hassan
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Turkey
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Israeli, Ayelet, Fares Khrais, and Menna Hassan. "Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience." Harvard Business School Teaching Note 523-009, July 2022.
  • October 2022 (Revised June 2025)
  • Case

Lyra Health: Transforming Mental Health

By: Rembrand Koning and Nicole Keller
In January 2022, Lyra Health was deciding between several different alternatives to grow the business. Founded in 2015, Lyra Health was a digital mental health platform that combined technology with human therapists and coaches to deliver high quality mental health... View Details
Keywords: Mental Health; Health Care and Treatment; Corporate Entrepreneurship; Customer Value and Value Chain; Growth and Development Strategy; Expansion; Health Industry; Technology Industry; San Francisco
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Koning, Rembrand, and Nicole Keller. "Lyra Health: Transforming Mental Health." Harvard Business School Case 723-365, October 2022. (Revised June 2025.)
  • Summer, 2018
  • Article

Innovation, Reallocation and Growth

By: Daron Acemoglu, Ufuk Akcigit, Harun Alp, Nicholas Bloom and William R. Kerr
We build a model of firm-level innovation, productivity growth, and reallocation featuring endogenous entry and exit. A new and central economic force is the selection between high- and low-type firms, which differ in terms of their innovative capacity. We estimate the... View Details
Keywords: Entry; Growth; Industrial Policy; Innovation; R&D; Reallocation; Selection; Market Entry and Exit; Growth and Development; Innovation and Invention; Research and Development; Performance Productivity
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Acemoglu, Daron, Ufuk Akcigit, Harun Alp, Nicholas Bloom, and William R. Kerr. "Innovation, Reallocation and Growth." American Economic Review 108, no. 11 (November 2018): 3450–3491.
  • 03 Apr 2012
  • First Look

First Look: April 3

  PublicationsAddressing the Leadership Gap in Medicine: Residents' Need for Systematic Leadership Development Training Authors:Daniel Mark Blumenthal, Kenneth Richard Lee Bernard, Jordan David Bohnen, and Richard Bohmer... View Details
Keywords: Carmen Nobel

    William A. Sahlman

    William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

    Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
    • Program

    Finance for Senior Executives

    Balance profit, growth, and control in dynamic environments Implement restructuring strategies Understand the implications of financial reports Establish optimal systems for management and control Develop successful and realistic... View Details
    • November 2004 (Revised May 2005)
    • Case

    Marvel Enterprises, Inc.

    By: Anita Elberse
    The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
    Keywords: Intellectual Property; Business Model; Brands and Branding; Marketing Strategy; Opportunities; Growth and Development Strategy; Rights; Entertainment and Recreation Industry
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    Elberse, Anita. "Marvel Enterprises, Inc." Harvard Business School Case 505-001, November 2004. (Revised May 2005.)
    • 07 Jul 2015
    • First Look

    First Look: July 7, 2015

    Successful Products for Emerging Markets By: Winter, Amos, and Vijay Govindarajan Abstract—Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for... View Details
    Keywords: Sean Silverthorne
    • Article

    Learning Through Noticing: Theory and Evidence from a Field Experiment

    By: Rema Hanna, Sendhil Mullainathan and Joshua Schwartzstein
    We consider a model of technological learning under which people "learn through noticing": they choose which input dimensions to attend to and subsequently learn about from available data. Using this model, we show how people with a great deal of experience may... View Details
    Keywords: Perception; Behavior; Learning
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    Hanna, Rema, Sendhil Mullainathan, and Joshua Schwartzstein. "Learning Through Noticing: Theory and Evidence from a Field Experiment." Quarterly Journal of Economics 129, no. 3 (August 2014): 1311–1353. (Online Appendix.)
    • Profile

    Arvind Chandrababu

    recommended to the company by a friend who works there; they contacted me early last September. I feel that it’s perfect for me. I’ll be in product management, which means taking a product from initial... View Details
    Keywords: Technology; Nonprofit / Government
    • Program

    Managing Innovation

    Reevaluate your portfolio of products and services as market conditions evolve Design a strategy for deciding which projects to pursue Bring new offerings to market faster and more efficiently Create new opportunities for innovation Build... View Details
    • Program

    Launching New Ventures

    Summary Successful entrepreneurship takes more than an innovative idea—it also requires the right mindset and skillset. Whether you're developing new business, launching new ventures, or building an entrepreneurial culture within a larger... View Details
    • Program

    Private Equity and Venture Capital

    will foster teamwork and amplify the impact of the Private Equity and Venture Capital program. A participant team might include executives responsible for finance, marketing, business development, customer service, human resources, and View Details
    Keywords: Finance; Finance
    • January 2022 (Revised November 2023)
    • Case

    Expanding the Culture of Learning at Kraft Heinz

    By: Ashley V. Whillans and Carolyn Watson
    The Kraft Heinz Company (KHC) was an American food company formed in 2015 by the merger of Kraft Foods Group, Inc and the H.J. Heinz Company. The company sold food products like Heinz Ketchup, Kraft Mac & Cheese, Kool-Aid, and Philadelphia cream cheese to supermarkets,... View Details
    Keywords: Learning; Culture; Work Culture; Workplace Practices; Mergers; Mergers and Acquisitions; Competitive Advantage; Human Capital; Training; Performance Evaluation; Growth and Development; Personal Development and Career; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Food and Beverage Industry
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    Whillans, Ashley V., and Carolyn Watson. "Expanding the Culture of Learning at Kraft Heinz." Harvard Business School Case 922-036, January 2022. (Revised November 2023.)
    • Teaching Interest

    Large-Scale Investment (LSI, MBA Elective Curriculum)

    By: Benjamin C. Esty
    Large-Scale Investment (LSI) is a case-based course about project finance that is designed for second-year MBA students. Project finance involves the creation of a legally independent project company financed with nonrecourse debt for the purpose of investing in a... View Details
    Keywords: Project Finance; Corporate Finance; Corporate Governance; Valuation; Capital Budgeting
    • Article

    Timing is Everything: The Importance of Finding the Right Moment in Leading Teams

    Great team leaders have superb timing. We explore in this article two different types of timing that leaders need to help their teams. First, they understand when teams are naturally open to help, and what kinds of help to give teams at predictable times in... View Details

    Keywords: Strategy; Groups and Teams; Leadership Style
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    Wageman, Ruth, Colin M. Fisher, and J. Richard Hackman. "Timing is Everything: The Importance of Finding the Right Moment in Leading Teams." Organizational Dynamics 38, no. 3 (July–September 2009): 192–203.
    • September 2004 (Revised December 2004)
    • Case

    Metso Paper: Globalization of Finnish Metal Workshops

    By: Lynda M. Applegate, Marikka Heikkila and Kalle Lyytinen
    Metso Paper, the world's largest producer of paper machines, aims to transform itself into a knowledge- and information-based service and solution provider for the paper industry by aggressively exploiting information technologies. In the fall of 2002, Jorma Hujala, a... View Details
    Keywords: Production; Customer Value and Value Chain; Information Technology; Corporate Strategy; Knowledge Management; Machinery and Machining; Expansion; Service Delivery; Manufacturing Industry; Pulp and Paper Industry; Finland
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    Applegate, Lynda M., Marikka Heikkila, and Kalle Lyytinen. "Metso Paper: Globalization of Finnish Metal Workshops." Harvard Business School Case 805-057, September 2004. (Revised December 2004.)
    • 18 Feb 2009
    • First Look

    First Look: February 18, 2009

    must choose to improve an old technology (steel) or to develop a new material (carbon fiber). The decision must take into account a complicated context: increased demand for the "old" steel View Details
    Keywords: Martha Lagace
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