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Show Results For
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All HBS Web
(2,469)
- People (2)
- News (539)
- Research (1,676)
- Events (3)
- Multimedia (9)
- Faculty Publications (924)
- 01 Feb 1999
- News
Entrepreneurs Speak at HBS
companies with estimated annual revenues of $4 billion, is one of the world's most colorful business leaders. His oft-repeated message: "If your business isn't fun, it's ultimately going to be worthless to you." From its airline to financial View Details
- 01 Sep 2024
- News
Next Level
In 2017, Sarah Bond’s boss, Phil Spencer, the head of Xbox Gaming, warned her that working in the industry would be very difficult. Not just for the usual reasons that corporate America can be tough, but also because, as a Black woman in gaming—an industry with a...
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- 01 Dec 2018
- News
A Force for Good
customer service and administration. “We connect them to great candidates they might otherwise overlook,” he says. Skillist’s job application platform omits a candidate’s name and other identifying...
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- 01 Jun 2011
- News
Walking the TalkTalk
challenges.” She embraced a formidable task in 2010 when, with years of experience at supermarket chains Sainsbury’s and Tesco but none in telecom, she became CEO of TalkTalk, which supplies telephone and broadband services to more than 4...
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- Web
Winners & Success Stories | New Venture Competition
insights. Team: Brandon Chi, MBA 2024; Joseph Swift; Amitesh Pratap; Leonie Luginbuehl. Play Video duration: 2:04 2024 New Venture Competition Winner, Social Enterprise Track: Solara Solara provides an on-demand solar irrigation service...
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- March 2015
- Teaching Note
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords:
Medication Adherence;
Affordable Care Act (ACA);
Marketing Strategy;
Communication Strategy;
Customer Value and Value Chain;
Decisions;
Health Care and Treatment;
Goals and Objectives;
Resource Allocation;
Marketing Communications;
Consumer Behavior;
Measurement and Metrics;
Service Delivery;
Behavior;
Motivation and Incentives;
Social Issues;
Information Technology;
Value Creation;
Health Industry;
Pharmaceutical Industry;
Insurance Industry;
Public Relations Industry;
Retail Industry;
United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Teaching Note 515-086, March 2015. (Email mking@hbs.edu for a courtesy copy.)
- 01 Dec 2014
- News
Making Big Data Fashionable
Principles Áslaug Magnúsdóttir Customizing Couture Online Customizing Couture Online Jamal Motlagh Taking Tailoring High Tech Taking Tailoring High Tech Katrina Lake Dressing by Number Dressing by Number...
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- 01 Mar 2013
- News
A Healthy Profit
of Antares is to harness the power of private enterprise to promote public health." As part of its research and educational activity, Antares deploys joint HBS and HSPH student field-study teams around the world to work with health products and View Details
- 01 Sep 2008
- News
Business Plan Contest Winners
representative on a five-person team that put together EyeViewDigital.com, an up-and-running firm that enables communications between businesses and customers through cutting-edge video technology.
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- 08 Nov 2011
- News
Saluting Our HBS Veterans
Counselman (MBA 2005), a former Marine officer in Iraq, Bosnia, and the Horn of Africa, is the founder and CEO of Fidelis, an organization that assists service personnel with the military-to-civilian transition. Emphasizing education,...
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- 21 Jul 2023
- Blog Post
Malcolm McClain (MBA/MPP 2023) Named First RISE Career Fellow
historically distressed communities nationwide. He later served as an HBS Rock Center for Entrepreneurship Summer Fellow, working to address the labor shortage within the restaurant industry, developing service models to protect and...
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- 11 Apr 2007
- Research & Ideas
Adding Time to Activity-Based Costing
suppliers and customers to reduce demands on capacity throughout the supply chain, introducing menu-based pricing in which customers pay for the features and services they use,...
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by Sarah Jane Gilbert
- 23 Jun 2009
- First Look
First Look: June 23
variety of applications and services that drive the popularity of software. The first principle focuses on enabling choice: firms should allow consumers and partners to have a real choice between complementary products and View Details
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Martha Lagace
- 23 Oct 2012
- First Look
First Look: October 23
(forthcoming) Abstract Competition among firms yields many benefits but can also encourage firms to engage in corrupt or unethical activities. We argue that competition can lead organizations to provide services that View Details
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Sean Silverthorne
- 22 Jan 2018
- News
The First Five Years: ‘30 Under 30’ Edition
Services (CMS). CMS is the government agency that oversees Medicare and Medicaid, programs that provide health insurance to more than one in three Americans. Due to our size, our actions impact the entire health care system. I collect...
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- 01 Jun 1999
- News
A Random Sampling of HBS Graduates in the News
who spend a lot of time in their cars. Recently, Chen and Searle began market tests for *CD ("Star CD"), their new cellular-phone service that identifies songs and artists for listeners who call wanting to know more about the music...
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Nancy O. Perry
- 12 Mar 2013
- First Look
First Look: March 12
as new players enter these markets and change the ecosystem of the industry. Although no single model has been successfully imported from one country to another due to significant country-specific differences in the regulatory financial infrastructure and View Details
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Sean Silverthorne
- 01 Apr 1998
- News
New Releases
capacity, and identify where improvements in quality and productivity will have the highest payoffs. The authors reveal how managers can conduct fact-based negotiations with customers and suppliers - concerning price, product features,...
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- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
the most fertile area for business research in the next decade. By more deeply understanding human cognition, emotion, motivation, and behavior, managers could tailor products and services to unmet and previously unrecognized needs with...
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by Sean Silverthorne
- 04 Sep 2019
- News
Clicks and Mortar
has to create a branded experience that goes beyond the purely transactional—one that aims to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose for physical shopping in...
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