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Show Results For
- All HBS Web
(2,951)
- People (4)
- News (658)
- Research (1,824)
- Events (4)
- Multimedia (5)
- Faculty Publications (1,094)
Frank E. Gannett
Gannett owned and operated daily newspapers in small-to-medium sized, one-newspaper towns, like Ithaca, Rochester, and Hartford. Gannett’s one-newspaper town strategy was extremely profitable. At the time of his death, Gannett’s View Details
Keywords: Publishing & Print Media
- 07 Mar 2019
- Working Paper Summaries
Calculators for Women: When Identity Appeals Provoke Backlash
- March 2016
- Article
To Groupon or Not to Groupon: The Profitability of Deep Discounts
By: Benjamin Edelman, Sonia Jaffe and Scott Duke Kominers
We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine... View Details
Keywords: Voucher Discounts; Groupon; Experience Goods; Repeat Purchase; Internet and the Web; Marketing Strategy; Marketing Communications
Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers. "To Groupon or Not to Groupon: The Profitability of Deep Discounts." Marketing Letters 27, no. 1 (March 2016): 39–53. (First circulated in June 2011. Featured in Working Knowledge: Is Groupon Good for Retailers? Excerpted in HBR Blogs: To Groupon or Not To Groupon: New Research on Voucher Profitability.)
- December 1992
- Case
Du Pont: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes Du Pont's 1992 corporate advertising campaign, and its objectives and key messages. The campaign is set in the context of Du Pont's historical corporate positioning ("better things for better living"). Includes target audiences, budget considerations, and the... View Details
Keywords: Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Corporate Strategy; Chemical Industry
Greyser, Stephen A., and Norman Klein. "Du Pont: Corporate Advertising for 1992." Harvard Business School Case 593-023, December 1992.
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
is down, therefore basket size is down—so everybody in the mall is affected by traffic being down. If you have two or three major traffic-driving tenants in trouble, this affects the entire mall. This then creates a domino effect in the entire View Details
- 2010
- Working Paper
Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines
By: Benjamin Edelman and Duncan S. Gilchrist
In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change "Sponsored links"... View Details
Keywords: Online Advertising; Interactive Communication; Corporate Disclosure; Labels; Marketing Strategy; Consumer Behavior; Internet; Search Technology
Edelman, Benjamin, and Duncan S. Gilchrist. "Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines." Harvard Business School Working Paper, No. 11-048, November 2010. (Revised January 2011, January 2012.)
- September 2007 (Revised December 2008)
- Case
Michael Fernandes at Nicholas Piramal
By: Michel Anteby and Nitin Nohria
Michael Fernandes, the Director of Custom Manufacturing Operations at the pharmaceutical company Nicholas Piramal India Limited (NPIL), schedules a meeting with three of his reports, whose interpersonal conflicts with one another are causing his business development... View Details
Keywords: Interpersonal Communication; Management Skills; Groups and Teams; Conflict Management; Cooperation; Pharmaceutical Industry; India; United Kingdom; Canada
Anteby, Michel, and Nitin Nohria. "Michael Fernandes at Nicholas Piramal." Harvard Business School Case 408-001, September 2007. (Revised December 2008.)
- 01 Mar 2017
- News
HBX: Reimagining HBS for the Digital Age
message for my team and how we communicate with our customers has begun to shift.” Paige Peterson, participant in Disruptive Strategy certificate program, sales manager “I have already applied so much of... View Details
- 01 Dec 2015
- News
Leading Boston and Beyond
Koh’s fifth floor office, cooking up a communications strategy ahead of the looming Boston winter. “We want to avoid what happened last year,” warns Koh, Chief of Staff to Mayor Marty Walsh. Last winter, the... View Details
- 01 Jun 2010
- Sharpening Your Skills
Sharpening Your Skills: Social Reporting
to investors and other stakeholders during a financial crisis? How do I drive CSR through my organization? What's The Best Way To Report Nonfinancial Metrics? One Report: Better Strategy through Integrated Reporting Stakeholders expect... View Details
Keywords: by Staff
- March 2011 (Revised April 2011)
- Exercise
The Future of BioPasteur
By: Giovanni Gavetti and Francesca Gino
The purpose of this exercise is to let students experience a few biases that can be deleterious to strategic decision-making. In particular, students are induced to fall into a confirmatory trap, and to experience other biases such as anchoring and sampling bias.... View Details
Keywords: Interpersonal Communication; Decision Choices and Conditions; Outcome or Result; Groups and Teams; Prejudice and Bias; Strategy
Gavetti, Giovanni, and Francesca Gino. "The Future of BioPasteur." Harvard Business School Exercise 711-508, March 2011. (Revised April 2011.)
- 01 Jun 2016
- News
Prima Datarina
and more experimental pieces, Boston Ballet has to sell tickets, which is easier to do for a Saturday showing of Cinderella, for example, than a Wednesday evening performance of contemporary works. To address that challenge—and engage a broader audience—Hodges turned... View Details
Keywords: Julia Hanna
- 24 May 2017
- News
Angie Hicks, MBA 2000
relocating to Columbus, Ohio, where he had recently moved. Inspired by the difficulty he was having finding workers to renovate his house, he had a business idea that he wanted her to pursue. It was a referral agency for homeowners looking for service providers—similar... View Details
Keywords: Susan Young
- November 2007
- Article
The Accidental Entrepreneur: The Emergent and Collective Process of User Entrepreneurship
By: Sonali K. Shah and Mary Tripsas
We develop a process model of how users, an understudied source of entrepreneurship, create, evaluate, share, and commercialize their ideas. We compare and contrast our model to the classic model of the entrepreneurial process, highlighting the emergent and... View Details
Keywords: Entrepreneurship; Valuation; Business Model; Commercialization; Adoption; Adaptation; Product; Civil Society or Community
Shah, Sonali K., and Mary Tripsas. "The Accidental Entrepreneur: The Emergent and Collective Process of User Entrepreneurship." Strategic Entrepreneurship Journal 1, nos. 1-2 (November 2007): 123–140.
- December 1998
- Case
NHL 1998: "The Coolest Game in Nagano"
By: Stephen A. Greyser and Kirk A. Goldman
Explores the National Hockey League's participation in the 1998 Winter Olympics, for which a "winter break" was taken from the regular schedule. The benefits and risks associated with the NHL's Olympic participation are one specific focus. In addition, the case address... View Details
Keywords: Risk Management; Brands and Branding; Marketing Communications; Opportunities; Competitive Strategy; Expansion
Greyser, Stephen A., and Kirk A. Goldman. NHL 1998: "The Coolest Game in Nagano". Harvard Business School Case 599-024, December 1998.
- 01 Sep 2003
- News
The Levitt Brand
A consultant and professor with a Ph.D. in economics from Ohio State University, Ted Levitt had already published two articles in the Harvard Business Review when he joined the HBS faculty in 1959. One year later, observed HBS marketing professor emeritus Stephen A.... View Details
- 01 Mar 2017
- News
The Middle Way
preservation. And Dallas Smith, head of a regional coalition of First Nations, thanked the other speakers for their efforts to make his community a better place to live. This scene seemed impossible when negotiations began in 1996. At the... View Details
Keywords: Dan Morrell; photos by Kamil Bialous
- 01 Dec 2005
- News
Buy the Book
television, and sports.” Deighton examines three classic ages of marketing by contrasting the strategies of the publishing industry, James Patterson, and book clubs. In 19th-century agricultural marketing, farmers transported their crops... View Details
- 01 Jun 2015
- News
Screen Grab
Illustrations by Josh Cochran When actor Jeffrey Tambor stepped to the podium at this year’s Golden Globe Awards to accept the honor of Best Actor in a TV Series, Musical or Comedy, he did so for a show that didn’t premiere on HBO, Showtime, or CBS. Instead,... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Jun 2018
- News
@Soldiers Field
SHOW TIME SPOTLIGHT In March, the HBS community welcomed Icarus coproducer David Fialkow to the Chao Center for a conversation with Dean Nitin Nohria and Senior Lecturer Henry McGee on the 2018 Academy Award winner for Best Documentary... View Details