Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (2,951) Arrow Down
Filter Results: (2,951) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (2,951)
    • People  (4)
    • News  (658)
    • Research  (1,824)
    • Events  (4)
    • Multimedia  (5)
  • Faculty Publications  (1,094)

Show Results For

  • All HBS Web  (2,951)
    • People  (4)
    • News  (658)
    • Research  (1,824)
    • Events  (4)
    • Multimedia  (5)
  • Faculty Publications  (1,094)
← Page 87 of 2,951 Results →

    Frank E. Gannett

    Gannett owned and operated daily newspapers in small-to-medium sized, one-newspaper towns, like Ithaca, Rochester, and Hartford. Gannett’s one-newspaper town strategy was extremely profitable. At the time of his death, Gannett’s View Details
    Keywords: Publishing & Print Media
    • 07 Mar 2019
    • Working Paper Summaries

    Calculators for Women: When Identity Appeals Provoke Backlash

    Keywords: by Tami Kim, Kate Barasz, Leslie John, and Michael Norton
    • March 2016
    • Article

    To Groupon or Not to Groupon: The Profitability of Deep Discounts

    By: Benjamin Edelman, Sonia Jaffe and Scott Duke Kominers
    We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine... View Details
    Keywords: Voucher Discounts; Groupon; Experience Goods; Repeat Purchase; Internet and the Web; Marketing Strategy; Marketing Communications
    Citation
    Find at Harvard
    Read Now
    Related
    Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers. "To Groupon or Not to Groupon: The Profitability of Deep Discounts." Marketing Letters 27, no. 1 (March 2016): 39–53. (First circulated in June 2011. Featured in Working Knowledge: Is Groupon Good for Retailers? Excerpted in HBR Blogs: To Groupon or Not To Groupon: New Research on Voucher Profitability.)
    • December 1992
    • Case

    Du Pont: Corporate Advertising for 1992

    By: Stephen A. Greyser and Norman Klein
    Describes Du Pont's 1992 corporate advertising campaign, and its objectives and key messages. The campaign is set in the context of Du Pont's historical corporate positioning ("better things for better living"). Includes target audiences, budget considerations, and the... View Details
    Keywords: Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Corporate Strategy; Chemical Industry
    Citation
    Find at Harvard
    Related
    Greyser, Stephen A., and Norman Klein. "Du Pont: Corporate Advertising for 1992." Harvard Business School Case 593-023, December 1992.
    • 17 Mar 2015
    • Research & Ideas

    Where Did My Shopping Mall Go?

    is down, therefore basket size is down—so everybody in the mall is affected by traffic being down. If you have two or three major traffic-driving tenants in trouble, this affects the entire mall. This then creates a domino effect in the entire View Details
    Keywords: by Sean Silverthorne; Retail
    • 2010
    • Working Paper

    Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines

    By: Benjamin Edelman and Duncan S. Gilchrist
    In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change "Sponsored links"... View Details
    Keywords: Online Advertising; Interactive Communication; Corporate Disclosure; Labels; Marketing Strategy; Consumer Behavior; Internet; Search Technology
    Citation
    Read Now
    Related
    Edelman, Benjamin, and Duncan S. Gilchrist. "Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines." Harvard Business School Working Paper, No. 11-048, November 2010. (Revised January 2011, January 2012.)
    • September 2007 (Revised December 2008)
    • Case

    Michael Fernandes at Nicholas Piramal

    By: Michel Anteby and Nitin Nohria
    Michael Fernandes, the Director of Custom Manufacturing Operations at the pharmaceutical company Nicholas Piramal India Limited (NPIL), schedules a meeting with three of his reports, whose interpersonal conflicts with one another are causing his business development... View Details
    Keywords: Interpersonal Communication; Management Skills; Groups and Teams; Conflict Management; Cooperation; Pharmaceutical Industry; India; United Kingdom; Canada
    Citation
    Educators
    Purchase
    Related
    Anteby, Michel, and Nitin Nohria. "Michael Fernandes at Nicholas Piramal." Harvard Business School Case 408-001, September 2007. (Revised December 2008.)
    • 01 Mar 2017
    • News

    HBX: Reimagining HBS for the Digital Age

    message for my team and how we communicate with our customers has begun to shift.” Paige Peterson, participant in Disruptive Strategy certificate program, sales manager “I have already applied so much of... View Details
    • 01 Dec 2015
    • News

    Leading Boston and Beyond

    Koh’s fifth floor office, cooking up a communications strategy ahead of the looming Boston winter. “We want to avoid what happened last year,” warns Koh, Chief of Staff to Mayor Marty Walsh. Last winter, the... View Details
    Keywords: Jen Myers; Executive, Legislative, and Other General Government Support; Government
    • 01 Jun 2010
    • Sharpening Your Skills

    Sharpening Your Skills: Social Reporting

    to investors and other stakeholders during a financial crisis? How do I drive CSR through my organization? What's The Best Way To Report Nonfinancial Metrics? One Report: Better Strategy through Integrated Reporting Stakeholders expect... View Details
    Keywords: by Staff
    • March 2011 (Revised April 2011)
    • Exercise

    The Future of BioPasteur

    By: Giovanni Gavetti and Francesca Gino
    The purpose of this exercise is to let students experience a few biases that can be deleterious to strategic decision-making. In particular, students are induced to fall into a confirmatory trap, and to experience other biases such as anchoring and sampling bias.... View Details
    Keywords: Interpersonal Communication; Decision Choices and Conditions; Outcome or Result; Groups and Teams; Prejudice and Bias; Strategy
    Citation
    Purchase
    Related
    Gavetti, Giovanni, and Francesca Gino. "The Future of BioPasteur." Harvard Business School Exercise 711-508, March 2011. (Revised April 2011.)
    • 01 Jun 2016
    • News

    Prima Datarina

    and more experimental pieces, Boston Ballet has to sell tickets, which is easier to do for a Saturday showing of Cinderella, for example, than a Wednesday evening performance of contemporary works. To address that challenge—and engage a broader audience—Hodges turned... View Details
    Keywords: Julia Hanna
    • 24 May 2017
    • News

    Angie Hicks, MBA 2000

    relocating to Columbus, Ohio, where he had recently moved. Inspired by the difficulty he was having finding workers to renovate his house, he had a business idea that he wanted her to pursue. It was a referral agency for homeowners looking for service providers—similar... View Details
    Keywords: Susan Young
    • November 2007
    • Article

    The Accidental Entrepreneur: The Emergent and Collective Process of User Entrepreneurship

    By: Sonali K. Shah and Mary Tripsas
    We develop a process model of how users, an understudied source of entrepreneurship, create, evaluate, share, and commercialize their ideas. We compare and contrast our model to the classic model of the entrepreneurial process, highlighting the emergent and... View Details
    Keywords: Entrepreneurship; Valuation; Business Model; Commercialization; Adoption; Adaptation; Product; Civil Society or Community
    Citation
    Find at Harvard
    Read Now
    Related
    Shah, Sonali K., and Mary Tripsas. "The Accidental Entrepreneur: The Emergent and Collective Process of User Entrepreneurship." Strategic Entrepreneurship Journal 1, nos. 1-2 (November 2007): 123–140.
    • December 1998
    • Case

    NHL 1998: "The Coolest Game in Nagano"

    By: Stephen A. Greyser and Kirk A. Goldman
    Explores the National Hockey League's participation in the 1998 Winter Olympics, for which a "winter break" was taken from the regular schedule. The benefits and risks associated with the NHL's Olympic participation are one specific focus. In addition, the case address... View Details
    Keywords: Risk Management; Brands and Branding; Marketing Communications; Opportunities; Competitive Strategy; Expansion
    Citation
    Educators
    Purchase
    Related
    Greyser, Stephen A., and Kirk A. Goldman. NHL 1998: "The Coolest Game in Nagano". Harvard Business School Case 599-024, December 1998.
    • 01 Sep 2003
    • News

    The Levitt Brand

    A consultant and professor with a Ph.D. in economics from Ohio State University, Ted Levitt had already published two articles in the Harvard Business Review when he joined the HBS faculty in 1959. One year later, observed HBS marketing professor emeritus Stephen A.... View Details
    Keywords: Colleges, Universities, and Professional Schools; Educational Services
    • 01 Mar 2017
    • News

    The Middle Way

    preservation. And Dallas Smith, head of a regional coalition of First Nations, thanked the other speakers for their efforts to make his community a better place to live. This scene seemed impossible when negotiations began in 1996. At the... View Details
    Keywords: Dan Morrell; photos by Kamil Bialous
    • 01 Dec 2005
    • News

    Buy the Book

    television, and sports.” Deighton examines three classic ages of marketing by contrasting the strategies of the publishing industry, James Patterson, and book clubs. In 19th-century agricultural marketing, farmers transported their crops... View Details
    Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
    • 01 Jun 2015
    • News

    Screen Grab

    Illustrations by Josh Cochran When actor Jeffrey Tambor stepped to the podium at this year’s Golden Globe Awards to accept the honor of Best Actor in a TV Series, Musical or Comedy, he did so for a show that didn’t premiere on HBO, Showtime, or CBS. Instead,... View Details
    Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
    • 01 Jun 2018
    • News

    @Soldiers Field

    SHOW TIME SPOTLIGHT In March, the HBS community welcomed Icarus coproducer David Fialkow to the Chao Center for a conversation with Dean Nitin Nohria and Senior Lecturer Henry McGee on the 2018 Academy Award winner for Best Documentary... View Details
    • ←
    • 87
    • 88
    • …
    • 147
    • 148
    • →
    ǁ
    Campus Map
    Harvard Business School
    Soldiers Field
    Boston, MA 02163
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College.