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Systems Integration - Institute For Strategy And Competitiveness

some degree of autonomy yet gain the power of affiliation with a major high volume provider bringing expertise and brand recognition. The key in this type of affiliation is outcome measurement across the system as the ultimate measure of... View Details

09 Apr 2007
Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

Q: Do firms compete on their programs? A: Except for niche firms, few companies brag about the conditions under which their products are made. Interestingly, many of the brands that were once targets of activists are now leaders in this... View Details

Keywords: by Martha Lagace

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

assistant professor of marketing at Purdue University, and Sachin Gupta, the Henrietta Johnson Louis Professor of Management and professor of marketing at Cornell University. Steenburgh believes that the model could help brand managers... View Details

Keywords: by Dina Gerdeman

11 Oct 2023
News

Soldier On

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes In November of 2022, 33-year-old Phillip Jones (MPA/MBA 2021) was elected mayor of Newport News, Virginia, where he had spent part of his childhood. The son of two Air Force veterans, he served six years in... View Details

27 Jun 2019
Blog Post

My Week at Harvard Business School's Summer Venture in Management Program (SVMP)

encouraged to listen intensely to my peers and also to add value with my responses. This way the analyses progressed intelligently and critically which kept me engaged and inspired to think through different perspectives. We covered a variety of cases in marketing for... View Details

17 Dec 2020
News

Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta

networking, efforts to support innovation in Japanese business as well as community service and charitable works. “HBS has a great brand and reputation in Japan, and I hope we can make a difference with our initiatives around DEI,” says... View Details

Keywords: Margie Kelley

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All Functions - Recruiting

Receiving $26k 51% Receiving Brand Management 1% $125k 25th Percentile Base $125k Median $133k 75th Percentile Base $40k 100% Receiving $13k 86% Receiving General Marketing <1% N/A N/A N/A Product Management 8% $143k 25th Percentile Base... View Details

19 Apr 2004
Research & Ideas

Birth of the American Salesman

industries that traditionally invested heavily in salesmen—insurance, automobiles, office machines, branded foods, and pharmaceuticals—did so because they believed salesmen were effective and persuasive in creating demand. American... View Details

Keywords: by Laura Linard

21 Apr 2015
First Look

First Look: April 21

relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency. We show... View Details

Keywords: Carmen Nobel & Sean Silverthorne

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Credential of Leadership, Impact, and Management in Business | HBS Online

digital tools and data-informed leadership to execute, innovate, and work smarter Identify what makes a successful personal brand to establish your own Gain frameworks and in-demand skills from a business curriculum with breadth and depth... View Details

01 Dec 2022
News

Action Plan: To the Letter

brand identity, Chacko says, worldwide representation is essential. A brand’s visual identity—its logo, colors, and, of course, fonts—is more important than ever in the fast-paced digital world, Chacko explains. Together, these... View Details

Keywords: April White; design; typography; change management; leadership; Special Design Services; Professional Services

01 Mar 2024
News

Unlocking the Power of Community

When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does this with a new, gamified approach... View Details

Keywords: April White

19 Jul 2011
Working Paper Summaries

Signaling to Partially Informed Investors in the Newsvendor Model

Keywords: by Vishal Gaur, Richard Lai, Ananth Raman & William Schmidt

12 Aug 2019
Research & Ideas

How Scale Changes a Manager's Responsibilities

to decide how. Your job is to make the desired outcomes clear. Outcomes are not just financial either–everything from the culture of your company, the reputation of your products and services, and your brand is for you to make clear. As a... View Details

Keywords: by Julia Austin

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Winners & Runners-Up | New Venture Competition

Health helps doctors select the healthiest embryo(s) for assisted reproductive therapy. Darza Yazan Halwani, MBA 2020 Business Track Runner-Up DARZA is a new e-commerce fashion brand that provides the best online shopping fashion... View Details

June 2024
Module Note

Value Creation Potential of New Business Models

By: David J. Collis

A business model is composed of three elements. These describe a generic way of creating value and identify the maximum potential value of that model for customers. The elements of a business model are the “job to be done” for the customer, the asset configuration, or... View Details

Keywords: Business Model; Corporate Strategy; Mission and Purpose; Competitive Strategy; Value Creation

Citation

Purchase

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Online Business Essential Courses | HBS Online

than other online programs by learners* Yes No The preferred brand among prospective online learners* Yes No Reimagined the case study method through a proprietary platform featuring courses created by renowned faculty Yes No... View Details

09 Apr 2001
Research & Ideas

Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.

In examining the way governments choose a structure in which to conduct investment promotion activities we found that most of the organizational issues fell within the realm of the public-private choice of management of certain nontraditional government activities.... View Details

Keywords: by Louis T. Wells & Alvin G. Wint

July 2022 (Revised August 2022)
Case

Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category

By: Ayelet Israeli and Anne V. Wilson

Athletic Brewing Company (“Athletic,” for short) was founded by Bill Shufelt and John Walker in 2017. In creating Athletic, Shufelt and Walker opened the first U.S. brewery and taproom fully devoted to the production of non-alcoholic (NA) craft beer. By 2021, Athletic... View Details

Keywords: Advertising; Brands and Branding; Product Development; Product Marketing; Product Positioning; Product Launch; Product Design; Product; Competition; Marketing; Entrepreneurship; Growth Management; Cultural Entrepreneurship; Culture; Food and Beverage Industry; United States