Publications
Publications
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- All HBS Web
(5,460)
- Faculty Publications (2,129)
- October 2001 (Revised October 2017)
- Case
Store24 (A): Managing Employee Retention
By: Frances X. Frei and Dennis Campbell
Provides a retailing context in which employee retention strategies are explored through analyzing detailed store-level data. View Details
- October 2001 (Revised April 2002)
- Case
Calgene, Inc.
By: Ray A. Goldberg and John T. Gourville
In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the... View Details
- October 2001 (Revised March 2002)
- Case
Perlegen Sciences
By: Linda A. Hill and Nicole Tempest
As a biotech start-up company involved in studying human genomes, Perlegen needed to develop an organization that fostered innovation and teamwork among a group of highly trained professionals from both the science and technology fields. Perlegen's CEO, Brad Margus,... View Details
- October 2001 (Revised February 2002)
- Case
Nasdaq Japan: E-Merging Markets
By: Lynda M. Applegate and Kristin M. Kohler
Describes the design and launch of Nasdaq Japan. Addresses issues concerning the design of electronic markets, the impact of information technology on market structures and relationships, the launch of new ventures by established firms, and the cultural issues that... View Details
- October 2001
- Case
Meg Whitman and eBay Germany
By: Linda A. Hill and Maria Farkas
After acquiring the German online auction company Alando.de, eBay CEO Meg Whitman and her team must integrate Alando's Web site with the company's existing platform. The acquisition is the first step of eBay's journey to become a global trading platform. In addition to... View Details
- October 2001 (Revised March 2002)
- Case
Bluefin Robotics
By: Joseph B. Lassiter III and David Kiron
Concentrates on the consequences of the choice of corporate partners on the growth alternatives available to a new company, in a new industry, based on a new technology. View Details
- October 2001
- Supplement
BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design
By: Stefan H. Thomke
Chris Bangle describes how BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies in the very competitive automotive industry, he talks about how BMW is faced with the challenges of changing its... View Details
- October 2001
- Article
The On-Line Auction Phenomenon: Growth, Strategies, Promise, and Problems
By: Gillian Ku and Deepak Malhotra
- September 2001 (Revised August 2005)
- Case
Microsoft in 2002
By: Michael G. Rukstad, David B. Yoffie, Carl Johnston and Tyrell Levine
Examines Microsoft's strategy and competitive position as it prepares to launch Windows XP. The discussion explores how Microsoft builds and sustains its competitive edge. View Details
- August 2001
- Case
Charmed Technology
By: Youngme E. Moon
Charmed Technology, a California start-up known primarily for its high-profile fashion shows featuring "wearable" computers, has just released its first product. The "CharmIT" is being billed as the world's first affordable, wearable computer for consumers. The key... View Details
- August 2001 (Revised May 2002)
- Case
Worldzap
By: Rohit Deshpande, Carin-Isabel Knoop, Suma Raju and David Kiron
In February 2001, the CEO of a new technology start-up had to decide how to present his firm's value proposition to future clients, customers, and business partners. The technology allowed distribution of full-motion video clips of sports highlights to "third... View Details
- August 2001
- Teaching Note
EnronOnline: Louise Kitchen, Intrapreneur (A) & (B) TN
Teaching Note for (9-301-085) and (9-301-102). View Details
- August 2001 (Revised October 2005)
- Case
Sony AIBO: The World's First Entertainment Robot
By: Youngme E. Moon
The Sony AIBO is the world's first "entertainment" robot. Positioned as a household "companion," the $1,500 AIBO has become a smash hit in Japan, appealing to both the young and the old, including those with little technical expertise. In the United States, the AIBO is... View Details
- August 2001 (Revised September 2002)
- Case
Sony PlayStation2 (A)
By: Rohit Deshpande and Seth Schulman
In early 1999, the president of Sony Computer Entertainment, Inc., had to determine the appropriate U.S. launch strategy for the next-generation video game player, Sony PlayStation2. Despite the success of the original PlayStation1, new competitors and an uncertain... View Details
- July 2001 (Revised October 2004)
- Case
PSA: The World's Port of Call
By: Lynda M. Applegate, Nancy Bartlett, Dolly Chang-Leow and Neo Boon Siong
Details the evolution of an e-business strategy and capabilities over a 16-year period. What began in 1984 as an effort to automate the port of Singapore to achieve productivity savings, by 2000 had evolved into a global e-business called Portnet.com. Closes as senior... View Details
- July 2001 (Revised December 2001)
- Case
American Express Interactive
Follows the protagonist, Sonia Sharpe, as she and her American Express Interactive Team attempt to develop and market an interactive, on-line, corporate travel service in a highly competitive environment. Looks at the possible resources and partnerships a company needs... View Details
Keywords: Corporate Entrepreneurship; Partners and Partnerships; Growth and Development Strategy; Competitive Strategy; Marketing Strategy; Product Positioning; Applications and Software; Technological Innovation; Global Strategy; Expansion; Information Technology; Vertical Integration; Financial Services Industry; Travel Industry
- July 2001 (Revised September 2005)
- Case
USA TODAY: Pursuing the Network Strategy (A)
By: Michael L. Tushman, Michael J. Roberts and David Kiron
Describes the evolution of USA TODAY Online, the electronic version of the newspaper, within the organizational structure of the newspaper. Describes the tensions and issues that develop and the pressure from the Online division to be spun off. At the same time, CEO... View Details
- July 2001 (Revised September 2005)
- Case
USA TODAY: Pursuing the Network Strategy (B)
By: Michael L. Tushman, Michael J. Roberts and David Kiron
Supplements the (A) case. View Details
- June 2001
- Teaching Note
Coordinating + Managing Supply Chains: Course Overview Note TN
By: Ananth Raman
Describes the MBA elective course on supply chain management at HBS. Coordinating and Managing Supply Chains focuses on the managerial aspects of supply chains. Acquaints students with practical issues in a variety of supply chains and then identifies barriers to, and... View Details
- June 2001
- Background Note
IT Asset: the "Legacy" System Problem
By: Richard L. Nolan
Describes the legacy system problem facing traditional companies as they strive to build strategic I-Nets. Identifies the key trends amplifying legacy system problems that cause IT assets to become IT liabilities. View Details