Targeting - Publications - Faculty & Research

11 Jul 2006
First Look

First Look: July 11, 2006

into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat to PayPal's "off eBay" strategy, as do incumbent... View Details

Keywords: Sean Silverthorne

01 Mar 2025
News

Patch Work

lobbyists on a complex foreign-policy issue. Razom handed Jameson its “whip list” of lawmakers seen as ambivalent about the merits of aggressively backing Ukraine. He turned it into a patch-through program that would target 58 members and... View Details

Keywords: Sasha Issenberg; Illustrations by Dan Bejar

14 Aug 2019
Sharpening Your Skills

The Manager's Guide to Leveraging Disruption

and the orchestrator. How Big Companies Can Outrun Disruption Large companies can be easy targets for disruption, but there are steps that can keep them ahead of the innovation curve. Rule 1: Don't emulate startup cultures. What’s Really... View Details

Keywords: by Sean Silverthorne

Profile

Rocio Parra

Participating in external events, such as the National Society of Hispanic MBAs career conference as both an RC and an EC, was critical to helping me streamline my list of target companies as well as helping me firm up my professional... View Details

Keywords: Retail

Profile

Andrew Baxter

business practices and reimagining capitalism. How do we use business to affect society and seed change, even where policies are lacking?" "One of my big surprises here: the number of niche, targeted interests in positive... View Details

Keywords: Manufacturing/Energy; Tech

01 Jun 2012
News

In Brief

target group in southern India, that is about to change. More Celebrating HBS Women In celebration of this year’s 50th anniversary of women being admitted to the full-time MBA program, HBS and the Culture and Community Initiative are... View Details

Keywords: meta; contests; awards

19 Jul 2013
News

All in Good Time

and then, hopefully, you have a real reward in the end because you've made a difference in people's lives." At Eos, Silbert is hoping to make a difference by targeting hunger in Massachusetts, with a specific initiative to get affordable... View Details

Keywords: Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

01 Sep 2004
News

Survey Spotlights HBS Experience

marking a reunion year in 2003 plus graduates of the Class of 2001. The overall response rate was 31 percent. The results of the survey will help the School shape a wide range of programs and activities targeted toward prospective and... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

12 Jul 2011
News

Phone Fun

marketing costs down by targeting the teens and twenties age group and by focusing — unlike some competitors — mainly on selling mobile phones. Although Phones 4u offers a range of mobile communication and entertainment equipment,... View Details

Keywords: Telecommunications; Information; Advertising, Public Relations, and Related Services; Professional Services

09 May 2016
Blog Post

What To Know For An International Job Search

organizations you had not known before. Baker Library also has resources for alumni that can help you create a target list of companies through E-Baker. Strengthen Your Weak Ties It may have been several years since you’ve had to network... View Details

29 Jan 2015
Blog Post

Ask about the FIELD Immersion during your next interview

students about their team dynamics during FIELD, you can gain insight into how they might interact within your organization. Consumer interactions – During the immersion, students interact with customers to gain insight into their organizations’ View Details

Fast Answer

FIELD Global Immersion Resources: Vietnam

Group Country Reports Useful for: in-depth analysis of broad industry categories within each country (ICT, Retail, Transportation, etc). News Factiva Useful for: targeted news search on specific... View Details

Fast Answer

FIELD Global Immersion Resources: Rwanda

select a topic, then scroll down to select Rwanda under Regions. You can also search Statista's main search bar using keywords and then narrow your results to Rwanda using the filters. News Factiva
Useful for: View Details

Fast Answer

FIELD Global Immersion Resources: Finland

analysis of broad industry categories within each country (ICT, Retail, Transportation, etc). News Factiva Useful for: targeted news search on specific industries, companies or countries Search tips: use News... View Details

01 Jun 2002
News

Ads Improve Consumer Decisions

to advertising can actually decrease the probability of a consumer choosing that product. This boosts the case for precision target marketing, which, though often controversial for perceived breaches of privacy, could be beneficial to... View Details

Keywords: Laura Singleton (MBA 1988)

14 Sep 2016
Research & Ideas

Web Surfers Have a Schedule and Stick to It

ubiquitous, the average online encounter shifted to someone of lower income and longer sessions. “We expect that trend to continue,” says Greenstein. The researchers note that the typical household spends more than half its time at two sites. View Details

Keywords: by Julia Hanna; Retail; Web Services

15 Jun 2021
News

Alumni Work to Reverse Bias Through Philanthropy

Corey Thomas (MBA 2002) Corey Thomas (MBA 2002) Greg Shell (MBA 2001) and Corey Thomas (MBA 2002) launched the NCF in June 2020, along with 17 other executives of color from leading Massachusetts corporations. Pursuing an innovative, state-focused approach, the fund... View Details

Keywords: Deborah Blagg

08 Jul 2021
Blog Post

Managing Sustainable Advantage with Key ESG Co-Founders, Anne-Marie Schoonbeek and Heleen van Poecke

targets and manage improvements in the same way as you would with financial performance,” said van Poecke. Schoonbeek and van Poecke pulled from their professional and academic experience to build a software offering that enables... View Details

Keywords: Entrepreneurship; Technology

Fast Answer

Patent search: The use of component in Espacenet and Patentscope databases

analysis and network analysis Description Targeted problem, prior art, inventive idea, and embodiments Obtaining technical disclosure, conducting a keyword search and/or text mining to determining semantic concepts and similarity... View Details

04 Sep 2019
News

A Climate Change Optimist

power of consumers, investors, and businesses to create systems-level solutions. “On climate, it’s simple,” says Gravitz, “Stop putting carbon dioxide into the atmosphere and draw what’s there back down.” For Green America, that’s meant leading consumer campaigns View Details

Keywords: Julia Hanna; photo by Seth Lowe

Publications