Publications

16 May 2017
First Look

First Look at New Ideas and Research, May 16

mathematics. Yet they often struggle to fit the profiles sought by employers. A growing number of companies, including SAP, Hewlett Packard Enterprise, and Microsoft, have reformed their HR processes in order to access neurodiverse... View Details

Keywords: Re: Multiple Faculty

November 2024
Case

Innovation at Master Kong Beverages

By: David E. Bell and Shu Lin

Hong-Chen Wei (HBS MBA 2014), Chairman of KSF Beverage Holding Co., Ltd. (KSFB), was steering the company toward the premium segment with the launch of “InheriTea,” a premium, sugar-free tea product. Traditionally, KSFB’s flagship brand, Master Kong, catered to the... View Details

Keywords: Consumer Behavior; Trends; Behavior; Collaborative Innovation and Invention; Product Launch; Product Development; Segmentation; Organizational Culture; Product Positioning; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Asia; China

Marriott, Jr. is responsible for the rapid growth and diversification of Marriott International. Today, with more than 1,600 owned or franchised hotel properties worldwide, Marriott International is the second-largest lodging company in... View Details

Keywords: Restaurants & Lodging

September 2009 (Revised February 2014)
Case

Nantucket Nectars: The Exit

By: Joseph B. Lassiter III, William A. Sahlman and Noam Wasserman

The founders of Nantucket Nectars are trying to decide whether and how to sell their company. View Details

Keywords: Mergers and Acquisitions; Business Exit or Shutdown; Decision Choices and Conditions; Auctions; Food and Beverage Industry; Massachusetts

24 Mar 2015
First Look

First Look: March 24

expanded into North America and also eyed new opportunities in Asia. Muñoz had to decide where to focus his efforts against a backdrop of margin squeezes in the food business; competition for product from... View Details

Keywords: Sean Silverthorne

03 Aug 2009
Research & Ideas

Corporate Social Responsibility in a Downturn

reputation and brand. In general these activities create a win-win for the company and its larger group of stakeholders. Q: Many nonprofits from museums to food banks are worried about the dwindling number... View Details

Keywords: by Martha Lagace

16 Dec 2020
Blog Post

Faculty Books Published in 2020

business, government, and community sectors to deal with poor nutrition in inner cities while reducing food waste. A concerned European banker used the power of persuasion, not position, to find novel... View Details

Keywords: All Industries

September 2007
Case

Still Leading (B8): Paul Newman—Newman's Own Script

By: Rosabeth Moss Kanter and Lance P. Pierce

Well known actor Paul Newman started a business to give profits to charity. Summarizes his experience in making the transition from one kind of leadership to another. View Details

Keywords: Transition; Philanthropy and Charitable Giving; Social Entrepreneurship; Food and Beverage Industry

April 2000 (Revised October 2005)
Case

Coca-Cola Company, The (B): Douglas Daft's First Quarter

By: Michael D. Watkins, Carin-Isabel Knoop and Cate Reavis

Describes Douglas Daft's first quarter as chairman and CEO of The Coca-Cola Co. Highlights actions taken to resolve issues that arose under M. Douglas Ivester's 26-month term. View Details

Keywords: Personal Development and Career; Management Teams; Food and Beverage Industry

April 1995 (Revised September 1997)
Case

Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged)

By: Lynda M. Applegate

A new CEO must take action to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. The case provides a rich description of... View Details

Keywords: Organizational Change and Adaptation; Change Management; Leading Change; Information Technology; Adaptation; Technology Adoption; Food and Beverage Industry; Food and Beverage Industry

August 1990
Case

Giovanni Buton: International Marketing Strategy

Describes the situation confronting Giovanni Buton, an Italian distiller and beverage distributor, in 1989. The market for distilled spirits was declining and the spirits industry was consolidating via mergers and acquisitions on a worldwide basis. "Global brands" such... View Details

Keywords: Marketing Strategy; Globalized Markets and Industries; Food and Beverage Industry; Food and Beverage Industry; Italy; European Union

04 Apr 2019
Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

Brian Kenny: Here's a hypothetical for you. Imagine you're sitting at your favorite coffee shop when a teenager pulls up a chair and asks you to share a bunch of personal information. He wants to know your birthday, what kind View Details

Keywords: Re: Andi Wang

May 2022
Case

Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Food and Beverage Industry; United States

November 2018
Case

Yatooq: Longing for Arabic Coffee

By: Mark Roberge, Gamze Yucaoglu and Samer Al-Rachedy

As one of the few female entrepreneurs in Saudi Arabia, Lateefa Alwaalan had been trying to produce the perfect cup of Arabic coffee for over a decade. In 2007, she began testing various coffee blends, which she later branded Yatooq, the Arabic word for “craving” or... View Details