Publications

March 2024 (Revised May 2024)
Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort

In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details

Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry

04 Mar 2002
Research & Ideas

Don’t Lose Money With Customers

Investors diligently manage financial portfolios to maximize returns on their assets; yet corporate managers who invariably proclaim their business customers to be... View Details

Keywords: by Peter K. Jacobs

February 2008 (Revised April 2008)
Case

Avaya (A)

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details

Keywords: Marketing; Demand and Consumers; Performance Improvement; Relationships; Sales; Cooperation

Governments and foundations around the world are urgently seeking strategies to optimize their investments across a range of distinctive missions targeted towards societal challenges. How should such investments be made, from early R&D spending to later-stage... View Details

11 Apr 2023
Research & Ideas

Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

companies. Portfolio managers and analysts have been using the Global Industry Classification Standard, or GICS—a taxonomy of 11 sectors, 25 industry groups, and additional subsets—to compare stocks since... View Details

Keywords: by Danielle Kost; Consumer Products; Real Estate; Financial Services; Retail

April 2025
Case

Joe Mazzulla and the Boston Celtics (A)

By: Linda A. Hill, James I. Cash and Lydia Begag

Joe Mazzulla's leadership journey with the Boston Celtics began in 2016 when he served as an assistant coach for their NBA G-League affiliate. In 2019, he was promoted to a "behind-the-bench" assistant coaching role with the Celtics, before being asked to become the... View Details

Program

Leading and Building a Culture of Innovation

take risks, experiment, and learn from failures Unleash the diverse talent in your organization to create "collective genius" Manage your network of relationships with colleagues, employees, and other... View Details

Program

Making Corporate Boards More Effective

efforts. Details Strengthen the impact of your corporate board Achieve trust through more positive relationships within the board and with the management team Create more efficient governance processes Make... View Details

08 May 2014
Working Paper Summaries

Corporate and Integrated Reporting: A Functional Perspective

Keywords: by Robert Eccles & George Serafeim

14 Nov 2007
First Look

First Look: November 14, 2007

Relies on Franch and Raven's framework that identifies five bases of social power (reward, coercive, legitimate, referent, and expert), describing how these bases change depending on the circumstances of a relationship. Also describes how an individual's roles,... View Details

Keywords: Martha Lagace

1965
Article

Group Decision Making: A Report of an Experimental Study

By: Joseph L. Bower

When a group of people must decide on some one action, such as where shall we go out to dinner, or in an investment club which stock shall we buy, how do the individual members come to a decision that affords the best resolution of the question at hand for the group as... View Details

Keywords: Groups and Teams; Decision Making; Conflict Management

Find at Harvard

Register to Read

03 Jun 2009
Working Paper Summaries

It Is Okay for Artists to Make Money…No, Really, It’s Okay

Keywords: by Robert D. Austin & Lee Devin; Entertainment & Recreation

2018
Chapter

Britain: Global Legacy and Domestic Persistence

By: Geoffrey Jones

This chapter explores the British experience in a volume which examines the historical evolution of business groups in developed Western economies. The chapter argues that during the nineteenth century British merchant houses established business groups with... View Details

Keywords: Business Groups; Conglomerates; Globalization; Entrepreneurship; Business History; Organizations; Business Conglomerates; United Kingdom

Find at Harvard

Career Coach

Nicola Pugliese

Nicola Pugliese (Wharton ’93) leverages her experience in global marketing and brand management to support students and alumni pursuing careers in marketing, product management, business development, general View Details

Keywords: Consumer Products; Entrepreneurship; Publishing / Communications / Advertising; Retail

20 Mar 2012
Working Paper Summaries

The Stock Selection and Performance of Buy-Side Analysts

Keywords: by Boris Groysberg, Paul Healy, George Serafeim, Devin Shanthikumar & Gui Yang; Financial Services

January 1989 (Revised July 1991)
Case

Bank for International Development, Software Case

By: W. Carl Kester and Timothy A. Luehrman

A hypothetical case in which an assistant treasurer of a supranational bank is asked to determine in which currencies it has been cheaper ex post to borrow. An integral part of the case is a Lotus 1-2-3 worksheet containing monthly data on yen and dollar interest... View Details

Keywords: Decisions; Interest Rates; International Finance; Relationships; Currency; Management Analysis, Tools, and Techniques; Analytics and Data Science; Inflation and Deflation

09 Nov 2023
HBS Case

What Will It Take to Confront the Invisible Mental Health Crisis in Business?

you a better organization. Even if you were to say, “My job as a manager is to forget about being a friend. Forget about being a human. Forget about being a person. My job just as a manager is to make sure... View Details

Keywords: by Kara Baskin; Health

November 2002 (Revised May 2003)
Case

Education in Chile: A Venue for Individual, Business and Community Involvement

Describes the alliance between a private businessman in Chile and a municipality to manage the local public education system. Describes the institution of a performance-based culture, including the use of management tools to align visions and incentives among key... View Details

Keywords: Partners and Partnerships; Social Entrepreneurship; Social Issues; Education; Business and Community Relations; Education Industry; Chile