Public Markets - Publications - Faculty & Research

12 Nov 2015
Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

groceries and stocks have to do with public health? Quelch believes, for one thing, the market for public health could learn an important lesson from these other markets:... View Details

Keywords: by Dina Gerdeman; Health

11 Nov 2020
Research & Ideas

How Hackathons Help Decide Platform Winners and Losers

competitive challenges facing software companies. Their market success depends largely on persuading the above-mentioned developers to write for their platforms. A new research paper suggests that the two sides can serve their own best... View Details

Keywords: by Michael Blanding; Technology

01 Sep 2010
News

You’ve Been YouTubed

Art by John Weber Related Links Virtual Learning Series: Understanding Users of Social Networks Career Webinar: Leverage the Power of Your LinkedIn Network Tweets are in the air we breathe. Most of us know that “friend” can also be a verb. Social media are part of the... View Details

Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

12 Mar 2007
Research & Ideas

The New Real Estate

relative to all asset classes have been enormous. Let's take a moment on this last point, high returns relative to other investments. The public real estate markets as recorded by the Dow Jones Wilshire Real... View Details

Keywords: by Arthur I. Segel; Construction; Real Estate

21 Apr 2003
Research & Ideas

Will American Brands Be a Casualty of War?

to recruit the best distributors, and to capture market share from weaker, local competitors. Selling the American dream has paid off handsomely. Eight of the ten most valuable brands in the world, according to the Interbrand consultancy,... View Details

Keywords: by Sean Silverthorne

01 Jun 2023
News

The Exchange: The Tech Leader’s Tightrope

tightrope on which Apple found itself: It wants to promote a sense of privacy among its users, but that runs into some of the claims that the government is making against them with regard to public safety. I don’t think I would’ve... View Details

Keywords: Jen McFarland Flint; Justice, Public Order, and Safety Activities; Justice, Public Order, and Safety Activities

December 1978 (Revised March 1992)
Case

Archdiocese of New York

By: Stephen A. Greyser and John A. Quelch

A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details

Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)

Citation

Educators

Purchase

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

Lauder, founded Estée Lauder Cosmetics. By the time she retired from public life in the mid-1990s, this company had become one of the largest cosmetics manufacturers in the world and was recognized as one of the leading players in the... View Details

Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail

15 Aug 2011
Research & Ideas

A New Model for Business: The Museum

along with companies like Apple, Facebook, and Progressive Insurance, is a leading example of firms that are thinking about customers in a new way—much like how a museum curator orchestrates the experience of patrons. Weaver, an assistant professor in the View Details

Keywords: by Carmen Nobel

01 Mar 2007
News

Private Equity under Investigation

underwriting public corporate offerings. Nor is this unique to the United States. Britain’s Financial Services Authority has an-nounced that it is increasing its scrutiny of private-equity firms. Among the problems or risks attributed to... View Details

Keywords: Josh Lerner; syndication; antitrust enforcement; Funds, Trusts, and Other Financial Vehicles; Finance

01 Sep 2014
News

All For One

leadership. The writing team also added business executive Kent Lineback, whose executive experience included roles at the Corporation for Public Broadcasting and Harvard Business School Publishing before he turned to executive coaching... View Details

Keywords: Michael Blanding; faculty; research; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services

17 Sep 2001
Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

delivery services should not be discounted too soon, according to HBS professor and marketing specialist John A. Deighton. As Deighton explained in the article "Who Wanted Webvan to Survive?" published last summer in The Boston... View Details

Keywords: by Martha Lagace; Consumer Products; Retail

27 Nov 2017
Research & Ideas

Beware the Lasting Impression of a 'Temporary' Selfie

that they will disappear quickly from the public eye after having been seen by the intended recipients or after a short period of time. Disappearing selfies are seemingly the ideal solution for people who enjoy life on social media but... View Details

Keywords: by Rachel Layne

01 Mar 2005
News

Venture Capital’s Comeback

$18.9 billion in 2003, according to PricewaterhouseCoopers. From Boston to Silicon Valley, top firms are competing for deals again. And the initial public offering market — the favored exit for... View Details

Keywords: Roger Thompson; Securities, Commodities, and Other Financial Investments; Finance

02 Oct 2000
Research & Ideas

Networked Incubators: Hothouses of the New Economy

forge a marketing deal with Canal Plus, the leading pay television company in France. These examples highlight two critical characteristics of networked incubators. First, networking is institutionalized, meaning that the incubator has... View Details

Keywords: by Morten T. Hansen, Henry W. Chesbrough, Nitin Nohria & Donald N. Sull

March 2010 (Revised May 2010)
Case

Disruptive IPOs? WR Hambrecht & Co.

By: Clayton M. Christensen and Tara Donovan

Bill Hambrecht faces a dilemma: should he accept a high profile client for his online Dutch auction IPO? Though it would be viewed as a real coup, what would accepting the business mean to WR Hambrecht? Should he seek other high profile clients like this, or should he... View Details

Keywords: Capital Markets; Initial Public Offering; Disruptive Innovation; Auctions; Online Technology; Financial Services Industry; San Francisco

Citation

Educators

Purchase

2011
Working Paper

Do Not Trash the Incentive! Monetary Incentives and Waste Sorting

By: Alessandro Bucciol, Natalia Montinari and Marco Piovesan

This paper examines whether monetary incentives are an effective tool for increasing domestic waste sorting. We exploit the exogenous variation in the pricing systems experienced during the 1999-2008 decade by the 95 municipalities in the district of Treviso (Italy).... View Details

Keywords: Household; Cost Management; Consumer Behavior; Wastes and Waste Processing; Motivation and Incentives; Public Administration Industry; Italy

Citation

Read Now

20 Oct 2014
Research & Ideas

Users Love Ello, But What’s the Business Model?

that social media users are increasingly attracted to the idea of such a model. But funding it without advertising's help won't be easy. Two digital marketing experts, Harvard Business School professors John Deighton, the Harold M.... View Details

Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services

Web

Investment Strategies - Course Catalog

HBS Course Catalog Investment Strategies Course Number 1425 Senior Lecturer William Vrattos Spring; Q4; 1.5 credits 13 Sessions Exam Career Focus Global capital markets are vast and dynamic, with over $100 trillion in listed View Details

November 2017
Case

The 'Wonder Drug' That Killed Babies

By: Joshua Lev Krieger, Tom Nicholas and Matthew Preble

In the early 1960s, a popular drug taken by patients worldwide for a range of maladies was found to cause severe birth defects and other health problems in babies born to mothers who had taken it during a certain stage of fetal development. As many as 10,000 children... View Details