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  • Fast Answer

Entrepreneurial Sales

Journal of Marketing Research, and more.  Also includes full-text of Harvard Business Review. View Details
  • 12 Mar 2007
  • Research & Ideas

The New Real Estate

relative to all asset classes have been enormous. Let's take a moment on this last point, high returns relative to other investments. The public real estate markets as recorded by the Dow Jones Wilshire Real... View Details
Keywords: by Arthur I. Segel; Construction; Real Estate
  • July 1986 (Revised May 1993)
  • Supplement

Mason Instrument, Inc.--1986 (B): Electronics Guidance System for the Cherokee Missile

Provides additional data concerning the bid. View Details
Keywords: Bids and Bidding; Public Administration Industry; Public Administration Industry; United States
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  • 01 Jun 2023
  • News

The Exchange: The Tech Leader’s Tightrope

tightrope on which Apple found itself: It wants to promote a sense of privacy among its users, but that runs into some of the claims that the government is making against them with regard to public safety. I don’t think I would’ve... View Details
Keywords: Jen McFarland Flint; Justice, Public Order, and Safety Activities; Justice, Public Order, and Safety Activities
  • 24 Aug 2016
  • Research & Ideas

Can Obamacare Be Saved?

want, how they make choices, and how to design and market their insurance products appropriately. Insurers who have struggled in the individual market should look at how the successful insurers have... View Details
Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health
  • 01 Sep 2010
  • News

You’ve Been YouTubed

Art by John Weber Related Links Virtual Learning Series: Understanding Users of Social Networks Career Webinar: Leverage the Power of Your LinkedIn Network Tweets are in the air we breathe. Most of us know that “friend” can also be a verb. Social media are part of the... View Details
Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • July 1986 (Revised May 1993)
  • Supplement

Mason Instrument, Inc.--1986 (C): Electronics Guidance System for the Cherokee Missile

Part of a series on a bidding situation involving missile guidance systems. View Details
Keywords: Bids and Bidding; Public Administration Industry; Public Administration Industry; United States
Related
  • 07 Aug 2012
  • Research & Ideas

Off and Running: Professors Comment on Olympics

of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five... View Details
Keywords: Re: Multiple Faculty; Sports
  • 01 Dec 2017
  • News

Yoga Inc.

phenomenon it pretty much created. “From the foundation of yoga wear, we started a category that before us did not exist,” says Vivien Yeung (MBA 2001), Lululemon’s chief strategy officer. Understanding the public consumption ritual... View Details
Keywords: Deborah Halber
  • December 2018 (Revised June 2020)
  • Case

Creating the French Behavioral Insights Team

By: Michael Luca, Ariella Kristal and Emilie Billaud
This case explores how neuroscientist Mariam Chammat helped set up the first behavioral insights team at the center of the French government, and encouraged French administrations to innovate and create policy initiatives based on psychological theories of influence... View Details
Keywords: Choice Architecture; Behavioral Economics; Experiments; Negotiation; Decision Making; Economics; Taxation; Entrepreneurship; Consumer Behavior; Public Administration Industry; Europe; France; Paris
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  • 01 Sep 2014
  • News

All For One

leadership. The writing team also added business executive Kent Lineback, whose executive experience included roles at the Corporation for Public Broadcasting and Harvard Business School Publishing before he turned to executive coaching... View Details
Keywords: Michael Blanding; faculty; research; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services
  • 01 Sep 2014
  • News

HBS Faculty Explore Ideas Around the World

Building an Evidence Base for Emerging Markets It’s one thing to research the history of companies in Europe, the United States, or Japan, where libraries, archives, and public records are abundant. But what... View Details
Keywords: faculty research
  • 02 Oct 2000
  • Research & Ideas

Networked Incubators: Hothouses of the New Economy

forge a marketing deal with Canal Plus, the leading pay television company in France. These examples highlight two critical characteristics of networked incubators. First, networking is institutionalized, meaning that the incubator has... View Details
Keywords: by Morten T. Hansen, Henry W. Chesbrough, Nitin Nohria & Donald N. Sull
  • Career Coach

Pamela Harder

architect behind the Amazon HQ2 $1.1B tech talent investment program. Prior to that, Pam ran Strategy & Business Operations at Clever, a K12 edtech startup in San Francisco. Under her leadership, she helped the company explore new View Details
Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets
  • March 2010 (Revised May 2010)
  • Case

Disruptive IPOs? WR Hambrecht & Co.

By: Clayton M. Christensen and Tara Donovan
Bill Hambrecht faces a dilemma: should he accept a high profile client for his online Dutch auction IPO? Though it would be viewed as a real coup, what would accepting the business mean to WR Hambrecht? Should he seek other high profile clients like this, or should he... View Details
Keywords: Capital Markets; Initial Public Offering; Disruptive Innovation; Auctions; Online Technology; Financial Services Industry; San Francisco
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  • 20 Oct 2014
  • Research & Ideas

Users Love Ello, But What’s the Business Model?

that social media users are increasingly attracted to the idea of such a model. But funding it without advertising's help won't be easy. Two digital marketing experts, Harvard Business School professors John Deighton, the Harold M.... View Details
Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services
  • 17 Sep 2001
  • Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

delivery services should not be discounted too soon, according to HBS professor and marketing specialist John A. Deighton. As Deighton explained in the article "Who Wanted Webvan to Survive?" published last summer in The Boston... View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • Person Page

Read excerpts from DENIAL

By: Richard S. Tedlow

The Edifice Complex: Denial at Sears

Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)

 

From Denial: Why Business... View Details

  • 10 Oct 2018
  • Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

McBoatface. Overruling the public’s wishes, NERC named the craft after British naturalist Sir David Attenborough. The public was outraged; newspaper editorials decried the lack of democracy, and citizens protested the unfairness of it all... View Details
Keywords: by Michael Blanding; Advertising
  • 09 Apr 2001
  • Research & Ideas

The Manager’s Guide to Communicating with Customers Collection

what shoppers do. This observational work is the bread and butter of Paco Underhill, a consultant whose market research firm, Envirosell (New York City), has been studying retail shopper behavior for 20 years. Teach a kid to hammer, and... View Details
Keywords: by Richard Bierck; Retail