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Show Results For
- All HBS Web
(2,919)
- People (4)
- News (674)
- Research (1,686)
- Events (21)
- Multimedia (31)
- Faculty Publications (970)
Arthur C. Nielsen
Nielsen was a pioneer in market research. Through his performance index surveys, he changed the way organizations promoted their products and services. Nielsen ratings have become one of the primary drivers of advertising expenditures. View Details
Keywords: Services
Helen R. Reid
Working at the newspaper since 1918, Reid was instrumental in expanding the Tribune’s advertising revenue, circulation, and editorial content. She played a major role in promoting women within the organization, and by the forties, the... View Details
Keywords: Publishing & Print Media
- 01 Sep 2010
- News
Kenneth Feinberg, Special Master
“vindictive” but to settle on compensation for top executives at bailed-out companies that would be competitive without promoting excessive risk-taking. (Feinberg’s definition of “excessive”: “I know it when I see it.”) He noted that 85... View Details
- 15 Jun 2021
- News
Advancing Racial Equity
values, and to act to promote racial equity both on campus and beyond. HBS is taking significant steps to welcome and promote Black talent, advance research related to race and use case discussions to... View Details
- Portrait Project
Jeff Chochinov
promote the Olympic sport of curling. I also plan to write a comedic screenplay about my hometown of Winnipeg and open a photography gallery to display my work when it becomes good enough. Above all else, my most important goal in life is... View Details
- 24 Apr 2014
- News
Advancing the cause of women’s leadership in business
Having broken barriers in her own career, Ilene Lang (AB 1965, MBA 1973) has made it her mission to help other women succeed in business. The retired CEO of Catalyst now serves as senior advisor of the global research and advisory firm, which View Details
- 24 Apr 2014
- News
Identifying why the path to the top for women and racial minorities remains elusive
like me.” Building on research showing that underrepresented minorities are more likely to be hired and promoted into jobs in which there are already higher proportions of similar others, McGinn finds that having same-gender or same-race... View Details
- 01 Dec 2004
- News
Capitalizing Poetry
Lawrence. Barr told the New York Times (October 7, 2004) that the foundation intends to launch “the biggest and baddest Web site for poetry out there,” sponsor regional contests (patterned after the National Spelling Bee), and undertake major initiatives to View Details
Robert G. Mondavi
Founding his winery in 1966, Mondavi is credited with putting California wineries on par with the “best in the world.” Prior to Mondavi, U. S. wines were considered “cheap imitations” at best. He was a tireless promoter of the Napa Valley... View Details
Keywords: Food & Tobacco
Harvey S. Firestone
By securing a large tire order from Henry Ford in 1906, and aggressively promoting his tires in automobile races, Firestone was able to grow his company’s sales from $100,000 in 1901 to $15 million in 1913, joining the ranks of the “Big... View Details
Keywords: Automotive & Aerospace
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
"open fare" system; and Panera Bread runs four nonprofit "Panera Cares" locations with PWYW pricing. Oftentimes, businesses use the strategy as a promotion to get new customers, sometimes with a social tie-in for extra... View Details
- 01 Apr 2001
- News
HBS Bon Mot Enriches the Lingo
Dictionary, words or phrases “used by members of some in-group, having little or imprecise meaning but sounding impressive to outsiders.” While business must take its fair share of the blame for promoting these and other annoyances, we... View Details
- 25 Apr 2014
- News
Keeping an iron grip on Nigeria's financial markets
education, leveraging "Nollywood"—Nigeria's film industry, ranked third largest in the world—to promote a culture of saving and investing among Nigerians. (Published April 2014) View Details
- 24 Apr 2014
- News
Making TV Look Like America
Jackie Burgos (MBA 2014) intends to run a TV network to promote programming diversity, making TV more reflective of the world in which we live. “I think I’ve always been the kid who has big dreams; life otherwise wouldn’t be fun,” says... View Details
- 01 Jun 2005
- News
Read This and Write
Koruth Courtesy Monisha Koruth “If you are capable of reading this article, you are capable of writing a short story,” says Monisha Saldanha Koruth (MBA ’01), cofounder and director of London’s Momaya Press, dedicated to the promotion and... View Details
- Web
Strategies for Cross-National Regions - Institute For Strategy And Competitiveness
nations Speed up the process of economic upgrading at the national level Promote interest and investment in the region by the international community The Institute and Michael Porter are engaged in helping several cross-national regions... View Details
- 11 Jan 2016
- Blog Post
Meet the Business and Environment Initiative
The Business and Environment Initiative (BEI) at HBS launched back in 2010. It was founded in order to educate business leaders about the environmental challenges and opportunities confronting businesses today and to help them design effective solutions. The initiative... View Details
- 08 May 2014
- News
The Sky's the Limit
promoted to an executive for Global Business, Commercial Systems and Services at Sikorsky Aircraft Corporation, overseeing non-military sales, customer completions and support worldwide. Eaton's message, which she has spread everywhere... View Details
- Portrait Project
Kamoy Smalling
pushed pause on our family’s cycle of intergenerational economic hardship. She promoted us from poverty in Jamaica to working class life in New York City. Nestled in a neighborhood where the sounds of gunshots seemed to ring out from... View Details
- 01 Dec 2003
- News
Acing Reality
head; she smacked him back, splitting his lip” (September 18, 2003). But the rewards were substantial. The pair accepted a check for $1 million on The Early Show, and several weeks later Lehmkuhl, an actor, landed a cameo on the television series Frasier. Arndt has... View Details