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  • All HBS Web  (5,786)
    • People  (25)
    • News  (982)
    • Research  (3,903)
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    • Multimedia  (22)
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  • February 2015 (Revised September 2016)
  • Teaching Note

Making stickK Stick: The Business of Behavioral Economics

By: Leslie K. John and Michael Norton
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health & Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States
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John, Leslie K., and Michael Norton. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Teaching Note 515-088, February 2015. (Revised September 2016.) (Email mking@hbs.edu for a courtesy copy.)
  • October 2003 (Revised January 2004)
  • Case

ITC eChoupal Initiative, The

Soybean farmers in India have traditionally sold their product through ineffective and frequently dishonest physical marketplaces (mandi). Farmers are generally poor and often illiterate and are forced to be "price-takers" after an arduous journey to the mandi. They... View Details
Keywords: Plant-Based Agribusiness; Fairness; Internet and the Web; Supply Chain Management; Emerging Markets; Agriculture and Agribusiness Industry; India
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Upton, David M., and Virginia Fuller. "ITC eChoupal Initiative, The." Harvard Business School Case 604-016, October 2003. (Revised January 2004.)
  • February 2003 (Revised June 2003)
  • Case

Interface's Evergreen Services Agreement

In an attempt to reduce its ecological footprint, Interface Americas, a leading manufacturer of commercial carpet tile, has launched the Evergreen Services Agreement (ESA)--a lease agreement that provides would-be carpet purchasers with comprehensive floor-covering... View Details
Keywords: Business Model; Product; Environmental Sustainability; Innovation and Invention; Leasing; Consumer Products Industry; Houston
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Oliva, Rogelio, and James Quinn. "Interface's Evergreen Services Agreement." Harvard Business School Case 603-112, February 2003. (Revised June 2003.)
  • September 2017 (Revised March 2018)
  • Case

Chai Point: Disrupting Chai

By: Shikhar Ghosh, Ramana Nanda and Rachna Tahilyani
Chai Point is India’s largest organized chai retailer. It has missed its target for retail store openings by approximately 25%, goals that are very important to its investors who are also board members. However, it has developed an exciting new internet-based tea... View Details
Keywords: Strategy; Venture Capital; Stock; Business Model; Mobile Technology; Technological Innovation; Marketing; Marketing Strategy; Internet and the Web; Mobile and Wireless Technology; Food; Selection and Staffing; Employee Stock Ownership Plan; Resignation and Termination; Compensation and Benefits; Resource Allocation; Product Positioning; Distribution Channels; Product Design; Supply Chain; Governing and Advisory Boards; Food and Beverage Industry; Retail Industry; Asia; India; Karnataka; Bangalore
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Ghosh, Shikhar, Ramana Nanda, and Rachna Tahilyani. "Chai Point: Disrupting Chai." Harvard Business School Case 818-020, September 2017. (Revised March 2018.)
  • January 2017 (Revised September 2017)
  • Case

Sales Razor Technologies

By: Paul Gompers and Noam Wasserman
Describes the issues facing a founder-CEO regarding building a board of directors, assembling an executive team, managing tension between co-founders, and outsourcing system development work. View Details
Keywords: Information Technology; Job Cuts and Outsourcing; Conflict Management; Governing and Advisory Boards; Employees; Management Teams; Product Development; Technology Industry
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Gompers, Paul, and Noam Wasserman. "Sales Razor Technologies." Harvard Business School Case 217-040, January 2017. (Revised September 2017.)
  • 02 Aug 2010
  • Research & Ideas

Modern Indian Art: The Birth of a Market

who are developing products that do not fit into easily recognizable categories? A: It is important for entrepreneurs and innovators to co-opt changes in the broader context as opportunities for creating new... View Details
Keywords: by Sean Silverthorne
  • August 2016 (Revised June 2017)
  • Case

Oversight Systems

By: Frank V. Cespedes and Amram Migdal
The case, set in May 2016, discusses sales strategy and managing sales and service at Oversight Systems, an Atlanta, Georgia–based software firm that developed analytics for organizations to monitor their data for errors, fraud, and operational inefficiencies. Included... View Details
Keywords: Sales; Sales Strategy; Entrepreneurial Sales; Entrepreneurial Sales And Marketing; Software Sales; Marketing; Marketing Management; Pricing; Salesforce Management; Distribution Channels; Marketing Strategy; Technology Industry; North America; United States; Atlanta; Georgia (state, US)
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Cespedes, Frank V., and Amram Migdal. "Oversight Systems." Harvard Business School Case 817-015, August 2016. (Revised June 2017.)
  • October 2005
  • Case

Wipro Technologies: The Factory Model

Based in Bangalore, Wipro Technologies is a rapidly growing software services company. Wipro is experimenting with a new software service delivery model that draws on the principles of the Toyota production system and "lean" manufacturing. Addresses the advantages and... View Details
Keywords: Job Cuts and Outsourcing; Service Operations; Applications and Software; Standards; Information Technology Industry; Bangalore
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Upton, David M., and Virginia Fuller. "Wipro Technologies: The Factory Model." Harvard Business School Case 606-021, October 2005.
  • Career Coach

Jing Lin Lee

With extensive mentoring experience, Jing Lin is adept at supporting students at different steps of their career journeys: be it exploring potential career options or developing targeted recruiting strategies. Drawing on her experience... View Details
Keywords: Consulting; Emerging Markets; Fintech; Financial Services (All); Technology
  • 19 Dec 2016
  • Blog Post

The Making of An Internship: Impact

into production in 2017. Lily Wu, who joined The Whitney Museum of American Art, was instrumental in prioritizing the resources and initiatives needed to fully execute the museum’s three-year strategic plan. Ahmed Eldemerdash View Details
Keywords: All Industries
  • 11 Feb 2014
  • First Look

First Look: February 11

from the athenahealth practice management system and EHR task logs. Methods: We developed monthly measures of EHR use and delegation to support staff from task logs. Productivity was measured using work... View Details
Keywords: Sean Silverthorne
  • June 2015
  • Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry
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Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
  • Program

Private Equity and Venture Capital

will foster teamwork and amplify the impact of the Private Equity and Venture Capital program. A participant team might include executives responsible for finance, marketing, business development, customer service, human resources, and View Details
Keywords: Finance; Finance
  • 2022
  • Working Paper

When the Journey—And Not Just the Destination—Matters: How Internationalization Shapes Entrepreneurial Experimentation

By: Nataliya Langburd Wright and Laura Huang
Internationalization—gaining exposure to cross-border markets—is often the result of an entrepreneur’s experimentation and strategy around their core business. Scholars have shown how entrepreneurs develop products or services, and after achieving some traction, turn... View Details
Keywords: Entrepreneurship And Strategy; Entrepreneurial Ventures; Entrepreneurial Journey; International Entrepreneurship; Entrepreneurship; Business Startups; Global Range; Strategy
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Wright, Nataliya Langburd, and Laura Huang. "When the Journey—And Not Just the Destination—Matters: How Internationalization Shapes Entrepreneurial Experimentation." Working Paper, February 2022.
  • Article

Learning Through Noticing: Theory and Evidence from a Field Experiment

By: Rema Hanna, Sendhil Mullainathan and Joshua Schwartzstein
We consider a model of technological learning under which people "learn through noticing": they choose which input dimensions to attend to and subsequently learn about from available data. Using this model, we show how people with a great deal of experience may... View Details
Keywords: Perception; Behavior; Learning
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Hanna, Rema, Sendhil Mullainathan, and Joshua Schwartzstein. "Learning Through Noticing: Theory and Evidence from a Field Experiment." Quarterly Journal of Economics 129, no. 3 (August 2014): 1311–1353. (Online Appendix.)
  • 29 Jun 2021
  • Cold Call Podcast

Procter & Gamble’s Lean Innovation Transformation

Keywords: Re: Emily Truelove; Consumer Products
  • November 1983 (Revised May 1990)
  • Case

Procter & Gamble Co. (B)

By: John A. Quelch
The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details
Keywords: Advertising; Product Launch; Product Marketing; Brands and Branding; Consumer Products Industry; United States
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Quelch, John A. "Procter & Gamble Co. (B)." Harvard Business School Case 584-048, November 1983. (Revised May 1990.)
  • Program

Managing Innovation

Reevaluate your portfolio of products and services as market conditions evolve Design a strategy for deciding which projects to pursue Bring new offerings to market faster and more efficiently Create new opportunities for innovation Build... View Details
  • June 1998 (Revised July 2001)
  • Case

Haier Group (C), The

By: Lynn S. Paine
Presents the outcome of the (B) case and relates development in the company up to 1997. View Details
Keywords: Organizational Culture; Consumer Products Industry; China
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Paine, Lynn S. "Haier Group (C), The." Harvard Business School Case 398-162, June 1998. (Revised July 2001.)
  • 03 Apr 2012
  • First Look

First Look: April 3

  PublicationsAddressing the Leadership Gap in Medicine: Residents' Need for Systematic Leadership Development Training Authors:Daniel Mark Blumenthal, Kenneth Richard Lee Bernard, Jordan David Bohnen, and Richard Bohmer... View Details
Keywords: Carmen Nobel
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