Product Design - Publications - Faculty & Research

April 2002
Background Note

Local Institutions and Global Strategy

Explores how location affects a firm's strategy and identifies the different ways location affects industry structure, choice of a firm's position, and the sustainability of that position. The intellectual foundations lie in an appreciation of institutional economics.... View Details

Keywords: Global Range; Global Strategy; Product Positioning; Market Transactions; Industry Structures; Negotiation Deal; Organizational Design; Outcome or Result; Strategic Planning

Citation

Educators

Purchase

13 Apr 2023
Blog Post

Grolsch Brewing Company: Drink Sustainably

Innovation & Inspiration for Sustainable Product Design Arla Foods: How Sustainable Can A Dairy Company Be? Novo Nordisk Amager Bakke: A Look into the Future of Waste Incineration Maersk’s Journey to... View Details

25 Aug 2022
News

Harnessing the Tools of the Digital Age

It wasn’t necessary to understand the technology that powered the company’s washing machines, turbines, or jet engines. “But executives now need to understand the technologies behind their products and think about their implications on... View Details

Keywords: April White

01 Mar 2006
News

Faculty Books

developing innovative products and services. He discusses the full range of activities required: learning about customer needs; managing experimentation and problem-solving; product-development process View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Web

Trade Cards - The Art of American Advertising

might use the same card design to feature their products, while firms with larger advertising budgets could order custom designs. Trade cards had to both entice customers and provide them with useful information in a compact format. The... View Details

Web

Benefits | Information Technology

Designed for interactive engagement The HBS Live Online Classroom is a truly interactive teaching and learning experience. Instructors can move about the space, just like a physical classroom—bringing all the dynamic energy and intensity... View Details

01 Jun 2003
News

400 and Counting: Surge in HBS Cases with Women Protagonists

overseen the venture. While the five-year time span of the initial project is now officially over, a group of alumnae from the Class of 1976 designated that their class gift support and continue the effort. Harvard Business School... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

07 Jun 2011
News

Back to the Future

University. That was as far as the idea went, until recently. Partnering with an MIT expert on autonomous vehicles and mobile robotics, Alden has a new company, Alden DAVe Systems (with “DAVe” an acronym for Dual-mode Autonomous Vehicle), View Details

25 Mar 2015
News

The Greening of Houston

which provides safety and environmental services and products to the energy industry, knew the city from his undergraduate days at Rice University. He moved back in 2010, and when he did, his mentor, L. E. Simmons (MBA 1972), president of... View Details

Keywords: Constantine von Hoffman; Special Design Services; Special Design Services; Special Design Services; Special Design Services; Special Design Services; Special Design Services; Special Design Services; Special Design Services

Web

Digital Archival Resources - Edwin H. Land & Polaroid | Harvard Business School

manufacturing operations, new product development, advertising and marketing strategies, and year-end financial statements. The Dewey Library, MIT Libraries and the Thomas J. Watson Library of Business Economics, Columbia University... View Details

Web

Propose an Independent Project | MBA

deliverable. The sponsoring organization and the student team should develop a work plan ahead of time that outlines the expectations for time spent on-site. Please keep in mind that students are not allowed to miss classes in order to travel for projects. Each... View Details

01 Apr 1998
News

Short Takes

is substantially lessened. Thomke and Reinertsen, while studying several hundred development projects in the fast-paced integrated circuit (IC) design industry, focused on the efficacy of two production... View Details

Keywords: Garry Emmons and Caroline Chauncey

September 2023 (Revised September 2023)
Supplement

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman

Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details

Citation

Purchase

07 Oct 2019
Sharpening Your Skills

How Companies Can Make Up with (Very) Unhappy Customers

JetBlue employees and more than 130,000 customers whose flights were cancelled, delayed, or diverted. How did the airline make it right with customers and learn from its mistakes? The Hidden Cost of a Product Recall View Details

Keywords: by Sean Silverthorne; Retail; Air Transportation

Adolphus W. Green

designs to increase distribution and invested in new product development. Under his watch, animal crackers (fashioned after the Barnum Circus) and Oreo cookies were introduced. View Details

Keywords: Food & Tobacco

07 Sep 2020
Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

through a few months, when normalcy would resume. The Paycheck Protection Program (PPP)—government-funded forgivable loans designed to help businesses pay their employees—would help them weather the storm. Six months later, there’s still... View Details

Keywords: by Danielle Kost; Food & Beverage; Service

10 May 2004
Research & Ideas

Rethink the Value of Joint Ventures

more than 3,000 American transnationals suggests that JVs are falling out of favor. Why? Increasing forces of globalization such as increasingly fragmented production processes make the decision not to collaborate pay off. That's one... View Details

Keywords: by Cynthia Churchwell

15 Sep 2003
Research & Ideas

The Lessons of New-Market Disruption

flexibility is critical to survival. Companies can retain flexibility by initially focusing on low-cost applications whose requirements satisfy the lowest common denominator. This way, breakthroughs in manufacturing and design can still... View Details

Keywords: by Clark Gilbert; Technology

03 Jun 2014
First Look

First Look: June 3

Specifically, we explore whether the presence of frictions in a country's capital markets, labor markets, and product markets affect the excess value of diversified firms. We find that the value of diversified firms relative to their... View Details

Keywords: Sean Silverthorne

01 Mar 2004
News

Toy Story

products — and such cheerleading is literally paying off. One company that has certainly ridden — and perhaps created — the wave of increased interest in the market is LeapFrog, the developer of the LeapPad system, a computerized device... View Details

Keywords: Susan Young; toys; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

Publications