Publications

April 2011 (Revised July 2014)
Case

Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication

By: Boris Groysberg and Michael Slind

Hindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee... View Details

Keywords: Communication Strategy; Interpersonal Communication; Employee Relationship Management; Innovation and Management; Leading Change; Management Practices and Processes; Organizational Change and Adaptation; Organizational Culture; Corporate Strategy; India

September 2021 (Revised June 2023)
Supplement

Serving Bud Moore (B)

By: David G. Fubini and Patrick Sanguineti

In only his third year at a Leading Strategy Consulting firm (LSC), Gregory Davis has been assigned to a select group tasked with advising General Motors (GM), one of the largest companies in the world by revenue, on how to reorganize their entire North American... View Details

Keywords: Decision Choices and Conditions; Relationships; Outcome or Result; Groups and Teams; Management Skills; Restructuring

1998
Book

Global Climate Change: A Senior Level Dialogue at the Intersection of Economics, Strategy, Technology, Science, Politics and International Negotiation

By: Andrew J. Hoffman

Based on the 1997 conference organized by the Kellog Environmental Research Center and sponsored by the Kellogg Graduate School of Management, Northwestern University, Global Climate Change presents the views of key players in the debate over global climate change... View Details

Keywords: Climate Change; Policy; Goals and Objectives; International Relations

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24 Sep 2015
Blog Post

Why We Recruit: Draper Richards Kaplan Foundation

tactics have you found most successful in engaging with students and/or alumni at HBS?We found great success in a few ways to share the work of our Foundation with the HBS community. We hosted a Company Presentation on campus and did... View Details

Keywords: Nonprofit / Government

17 Aug 2020
Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

related discipline of survival psychology shine a light on the present moment and contains wisdom for how leaders can manage the unrolling crisis. “As CEOs in this crisis, we have no option but to become the wartime CEO, however... View Details

Keywords: by Boris Groysberg and Robin Abrahams

10 Jul 2000
Research & Ideas

Cable TV: From Community Antennas to Wired Cities

John Walson launched the first commercial cable television system in Mahanoy City, Pennsylvania, an Appalachian town eighty-six miles from Philadelphia. 1,2 Walson worked as a lineman for Pennsylvania Power & Light and also owned a local appliance store, which held... View Details

Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Consumer Products; Entertainment & Recreation

Research Summary

Marketing and Advertising and Society

By: Stephen A. Greyser

Stephen A. Greyser is continuing to write on and conduct research into the role of marketing and advertising in society. He analyzed in 'Marketing and Public Policy' the evolution of legal and consumer-based issues over recent decades and, for a Stanford University... View Details

February 1991 (Revised November 1993)
Exercise

Valuation and Discounted Cash Flows

A set of five exercises in valuation of simple fixed income securities. No capital budgeting. Students use present value analysis to compute discounted cash flows. Situations/concepts covered include: future value; mortgage payment and repayment; calculating implicit... View Details

Keywords: Finance

July 2016 (Revised October 2016)
Case

Entrepreneurial Sales and Marketing Vignettes

By: Mark Roberge and Frank Cespedes

Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Early stage founders, sales leaders, and marketing executives often face one, and... View Details

Keywords: Entrepreneurial Marketing; Entrepreneurial Sales; Business Startups; Talent; Talent Management; Growth Management; Marketing Communications; Social Marketing; Salesforce Management; Pricing; Sales; Marketing

March 1996
Case

Restructuring in the 1990s (A)

Presents the accounting issues involved with reporting a restructuring charge, including when an entity should recognize an expense and what types of costs are appropriate to be included. Summarizes the deliberations made by the Emerging Issues Task Force in... View Details

Keywords: Restructuring; Accounting

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17 Mar 2004
Other Presentation

Cluster-Based Economic Development: What Have We Learned?

By: Christian H.M. Ketels

This presentation draws on ideas from Professor Porter's articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), "The Microeconomic Foundations of Economic Development," in The Global Competitiveness Report 2003... View Details

Keywords: Economics; Growth and Development; United Kingdom

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February 2009 (Revised June 2010)
Background Note

Note on Valuing Control and Liquidity in Family and Closely Held Firms

Most companies around the world are family controlled and/or closely held. The need to value these companies routinely arises in practice for a variety of reasons, e.g., to buy out minority shareholders; for gift and estate tax purposes; to tie executive compensation... View Details

Keywords: Family Business; Financial Liquidity; Governance Controls; Valuation

October 1997
Case

L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude

By: Robert J. Dolan

L'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United... View Details

Keywords: Problems and Challenges; Marketing Strategy; Brands and Branding; Globalization; Beauty and Cosmetics Industry; Retail Industry; France; United States

November 1990 (Revised September 1991)
Case

First Chicago Corp.: Global Corporate Bank (A)

Presents the human resource challenges associated with First Chicago Corp.'s strategy in the corporate banking market. They want to maintain strong "relationships" with customers, while also developing strong investment banking capabilities. They face three problems:... View Details

Keywords: Organizational Change and Adaptation; Corporate Strategy; Human Resources; Commercial Banking; Banking Industry; United States

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December 1995 (Revised November 1996)
Background Note

Corporate Purpose and Responsibility

By: Lynn S. Paine

Presents several conceptions of corporate purpose and responsibility as articulated by a variety of groups and individuals during the period 1970-95. Included are materials from the Business Roundtable, the American Law Institute, the Royal Society of Arts and... View Details

Keywords: Mission and Purpose; History; Corporate Social Responsibility and Impact