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  • March 2022 (Revised July 2022)
  • Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
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Avery, Jill. "Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences." Harvard Business School Teaching Note 522-065, March 2022. (Revised July 2022.)
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

original programming arena where competitors annually spent billions of dollars? Could Hulu navigate potential conflicts with the individual business plans of its owners: Comcast, 21st Century Fox, Disney, and Warner Bros.—some of the... View Details
Keywords: Sean Silverthorne
  • 2011
  • Book

Capitalism: Its Origins and Evolution as a System of Governance

By: Bruce R. Scott
Capitalism, as defined in this book, is an indirect, three-level system of governance for economic relationships (i.e., economic, administrative, and political). Whereas economic markets can coordinate supply and demand within an existing system thanks to the invisible... View Details
Keywords: Economic Systems; Price; Governance; Government and Politics; Books; Markets; Relationships; System
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Scott, Bruce R. Capitalism: Its Origins and Evolution as a System of Governance. Springer, 2011.
  • 2022
  • Working Paper

Category Kings or Commoners? Marketing Shaping and Its Consequences in Nascent Categories

By: Rory McDonald
For a new market category to materialize, someone must actively bring it into existence. Yet it remains a mystery how entrepreneurs, whose resources are stretched thin, can accomplish this task. Prior research emphasizes the importance of market-shaping... View Details
Keywords: Nascent Markets; New Categories; Innovation; Qualitative Methods; Emerging Markets; Strategy; Cultural Entrepreneurship; Innovation and Invention
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McDonald, Rory. "Category Kings or Commoners? Marketing Shaping and Its Consequences in Nascent Categories." Harvard Business School Working Paper, No. 16-095, February 2016. (Revised January 2022.)
  • January 1998 (Revised November 2003)
  • Case

Morgan Stanley and S.G. Warburg: Investment Bank of the Future (A)

By: James K. Sebenius and David T. Kotchen
Describes secretive negotiations that took place between the top executives of Morgan Stanley and S.G. Warburg in the fall of 1994, when the two firms were contemplating a merger that would create one of the world's most powerful investment banks. By December, in order... View Details
Keywords: Negotiation; Investment Banking; Mergers and Acquisitions; Consolidation; Banking Industry; Financial Services Industry
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Sebenius, James K., and David T. Kotchen. "Morgan Stanley and S.G. Warburg: Investment Bank of the Future (A)." Harvard Business School Case 898-140, January 1998. (Revised November 2003.)
  • July 2025
  • Article

Digital Lending and Financial Well-Being: Through the Lens of Mobile Phone Data

By: AJ Chen, Omri Even-Tov, Jung Koo Kang and Regina Wittenberg-Moerman
To mitigate information asymmetry about borrowers in developing economies, digital lenders use machine-learning algorithms and nontraditional data from borrowers’ mobile devices. Consequently, digital lenders have managed to expand access to credit for millions of... View Details
Keywords: Informal Economy; Digital Banking; Mobile Phones; Developing Countries and Economies; Mobile and Wireless Technology; AI and Machine Learning; Analytics and Data Science; Credit; Borrowing and Debt; Well-being; Banking Industry; Kenya
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Chen, AJ, Omri Even-Tov, Jung Koo Kang, and Regina Wittenberg-Moerman. "Digital Lending and Financial Well-Being: Through the Lens of Mobile Phone Data." Accounting Review 100, no. 4 (July 2025): 135–159.
  • Research Summary

Family, Inc. Historical Development of German and US Family Firm

Family-owned businesses are the most common form of business organization worldwide. This project deals with the main characteristics of closely-held ownership and more precisely families as majority owners. It strives for an international comparison of family firms... View Details

  • 2012
  • Other Unpublished Work

Environmental corporate strategy and advancements in enhanced oil recovery technology among U.S. firms

By: Shon R. Hiatt
This study seeks to address how collective actors can affect technology development and adoption among organizations by creating regulatory uncertainty. Empirically, this paper focuses on the influence of environmental organizations concerned about climate change on... View Details
Keywords: Energy; Technology Adoption; Natural Environment; Governing Rules, Regulations, and Reforms; Corporate Strategy; United States
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Hiatt, Shon R. "Environmental corporate strategy and advancements in enhanced oil recovery technology among U.S. firms." 2012.
  • Article

Why Sexual Harassment Persists and What Organizations Can Do to Stop It

By: Colleen Ammerman and Boris Groysberg
Long before the #MeToo movement, the insidious effects of harassment were well known to organizational researchers. Women who are harassed often leave their jobs, taking valuable relationships, and potential out the door with them and creating the costly need to hire... View Details
Keywords: Work Environment; Sexual Harassment; Harassment; Organizational Culture; Gender; Organizational Change and Adaptation; Leading Change
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Ammerman, Colleen, and Boris Groysberg. "Why Sexual Harassment Persists and What Organizations Can Do to Stop It." Harvard Business Review Digital Articles (December 21, 2017).
  • 14 Apr 2022
  • Op-Ed

Let’s Move Forward from COVID—Without Forgetting What We’ve Learned

The pandemic is winding down, and the world is moving toward an endemic approach. In the world's COVID-19 epicenter, New York City, businesses, restaurants, and Broadway have reopened now that 4 million New... View Details
Keywords: by Hise O. Gibson and MaShon Wilson
  • 2013
  • Working Paper

Inequality and Decision Making: Imagining a New Line of Inquiry

By: David Moss, Anant Thaker and Howard Rudnick
The substantial increase in inequality in the United States over the past three decades has provoked considerable debate, with some analysts characterizing rising inequality as among the greatest threats facing the nation and others dismissing it as little more than a... View Details
Keywords: Equality and Inequality; Income; Decision Making; Government and Politics; Economics; United States
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Moss, David, Anant Thaker, and Howard Rudnick. "Inequality and Decision Making: Imagining a New Line of Inquiry." Harvard Business School Working Paper, No. 13-099, June 2013.
  • 2014
  • Working Paper

Cleaning House: The Impact of Information Technology on Employee Corruption and Performance

By: Lamar Pierce, Daniel Snow and Andrew McAfee
This paper examines how firm investments in technology-based employee monitoring impact both misconduct and productivity. We use unique and detailed theft and sales data from 392 restaurant locations from five firms that adopt a theft monitoring information technology... View Details
Keywords: Management Practices and Processes; Information Technology; Ethics; Performance Productivity; Employees
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Pierce, Lamar, Daniel Snow, and Andrew McAfee. "Cleaning House: The Impact of Information Technology on Employee Corruption and Performance." MIT Sloan Research Paper, No. 5029-13, October 2014.
  • 10 Jan 2005
  • Research & Ideas

Motivation and the Cross-Sector Alliance

motivations by plotting them on the two axes. The resulting location is a qualitative self-assessment and judgment of what is the driving behavior rather than a precise calculation. Figure 2: Cross-Sector Collaboration Motivational... View Details
Keywords: by James Austin, Ezequiel Reficco & SEKN research team
  • 15 Nov 2007
  • Working Paper Summaries

The Dynamic Interplay of Inequality and Trust: An Experimental Study

Keywords: by Ben Greiner, Axel Ockenfels & Peter Werner
  • 2017
  • Working Paper

The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making

By: Ryan Hamilton and Uma R. Karmarkar
Scientists have spent decades creating powerful and detailed descriptions of how people make decisions. Unfortunately, many of these theories make contradictory predictions and are difficult to understand and implement. We introduce the 4 Minds framework as a practical... View Details
Keywords: Consumer Choice; Market Research; Decision Making Process; Decision; Marketing Research; Consumer Behavior; Decision Choices and Conditions; Marketing; Decision Making; Segmentation; Research
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Hamilton, Ryan, and Uma R. Karmarkar. "The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making." Marketing Science Institute Report, No. 17-109, May 2017.
  • Fast Answer

Black Business Leaders and Entrepreneurship

    Suggested Resources Consumer Lifestyle & Buying Power Granular data on income, purchasing power, and lifestyle of American consumers. American Incomes: Demographics of Who Has Money (book)... View Details
  • Fast Answer

Pharmaceuticals: Company Data and Analysis

Where can I find pharmaceutical company financials and analysis? We suggest you begin with: Capital IQ - Data on public and private companies, investment firms, capital transactions, View Details
  • Video

Alexandra C. Feldberg presents "The Task Bind: Gender Differences I Managerial Tasks and Performance" (Flash Talk)

  • 27 Oct 2002
  • Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

product managers and advertising managers need to develop a new respect for and understanding of individual customers, account managers and sales managers. No longer will... View Details
Keywords: by Benson Shapiro
  • 2024
  • Working Paper

Webmunk: A New Tool for Studying Online Behavior and Digital Platforms

By: Chiara Farronato, Andrey Fradkin and Chris Karr
Understanding the behavior of users online is important for researchers, policymakers, and private companies alike. But observing online behavior and conducting experiments is difficult without direct access to the user base and software of technology companies. We... View Details
Keywords: Policy; Technology Adoption; Behavior; Research; Consumer Behavior; Internet and the Web
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Farronato, Chiara, Andrey Fradkin, and Chris Karr. "Webmunk: A New Tool for Studying Online Behavior and Digital Platforms." NBER Working Paper Series, No. 32694, July 2024.
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