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  • 13 Jan 2014
  • Research & Ideas

How Government Can Restore the Faith of Citizens

not enough; it must also be coupled with a positive outcome. Norton compares it to results in their online dating research in which users were more satisfied when they saw the website working hard for them during searching-but only if... View Details
Keywords: by Michael Blanding
  • 27 Feb 2012
  • Research & Ideas

When Researchers Cheat (Just a Little)

incentive ended up generating $4,200 for four charities; the receipts were posted online afterward for the participants to see. Almost every respondent admitted to having engaged in at least one of these practices, but it's important to... View Details
Keywords: by Katie Johnston; Education
  • 15 Oct 2024
  • Research & Ideas

We Have Better Ways to Break Habits Than Willpower. Why Don't We Use Them?

that perhaps people see those who use it as superior to those who rely on external aids. In testing this hypothesis, the researchers found: People trust others who use willpower more than commitment strategies. The researchers asked 400 View Details
Keywords: by Michael Blanding
  • 08 Jul 2014
  • First Look

First Look: July 8

label Prada, and jeweler Bulgari. Publisher's link: http://hbr.org/2014/07/how-brand-tourists-can-grow-sales/ar/1 Forthcoming Journal of Marketing Research (JMR) Risk, Information, and Incentives in Online Affiliate Marketing By: Edelman,... View Details
Keywords: Carmen Nobel
  • 12 Mar 2019
  • First Look

New Research and Ideas, March 12, 2019

talent, they will need to bridge these three gaps. The good news is that the growing assortment of online courses, social and interactive platforms, and learning tools from both traditional institutions and upstarts—which we call the... View Details
Keywords: Dina Gerdeman
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

Disrupting Consumer Packaged Goods Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with... View Details
Keywords: Dina Gerdeman
  • 11 Aug 2014
  • HBS Case

The Business of Behavioral Economics

couple it with loss aversion, and you put people in a position where they're more likely to go out and exercise." StickK has incorporated another economic principle—the power of social norms—to keep people on track. Users create an online... View Details
Keywords: by Michael Blanding; Food & Beverage; Health
  • 12 Dec 2017
  • First Look

New Research and Ideas, December 12, 2017

abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/218036-PDF-ENG Harvard Business School Case 718-426 Tencent Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the... View Details
Keywords: Sean Silverthorne
  • 08 May 2007
  • First Look

First Look: May 8, 2007

Economic Review 97, no. 1 (March 2007): 242-259 Abstract We investigate the "generalized second-price" auction (GSP), a new mechanism used by search engines to sell online advertising. Although GSP looks similar to the... View Details
Keywords: Martha Lagace
  • 13 Dec 2016
  • First Look

December 13, 2016

protection than SOEs. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51975 December 2016 Harvard Business Review Fixing Discrimination in Online Marketplaces By: Fisman, Ray, and Michael Luca Abstract—Online marketplaces... View Details
Keywords: Carmen Nobel
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

Meneilly, manager of hip-hop star Shawn Carter-better known as Jay-Z-and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of Microsoft's Online Services division, to enter into an unprecedented, high-stakes... View Details
Keywords: Sean Silverthorne
  • 21 Nov 2005
  • Research & Ideas

Making Credibility Your Strongest Asset

worked. Right after graduating in 2000, Rovell landed a job at ESPN.com as its first business-of-sports anchor. He's now regularly featured on the network and writes prolifically for its online magazine. On the surface, Rovell's story... View Details
Keywords: by Michael Wheeler
  • 10 Feb 2003
  • Research & Ideas

Women at Work

It's not always going to work out.—Lynda Clarizio, America Online You can work full time and be a good mom, she insists—it just depends on whose rules you choose to play by. "Women in the workforce are still being asked to play by... View Details
Keywords: by Wendy Guild
  • 17 Dec 2013
  • First Look

First Look: December 17

two studies from an online labor market in the United States, and (3) a laboratory experiment. Our findings suggest that worker productivity is higher on bad rather than good weather days and that cognitive distractions associated with... View Details
Keywords: Carmen Nobel
  • 27 Apr 2021
  • Research & Ideas

New Research: Surviving Bankruptcy, Useful Economics, and Retirement

footprint. Should it separate the domestic and international businesses, or should it attempt to integrate the two organisations?" Threadless: The Renewal of an Online Community Shane Greenstein, Karim R. Lakhani, and Christian Godwin... View Details
  • 27 Oct 2011
  • Research & Ideas

Horrible Boss Workarounds

fact the boss may not be sure what the solution should be and is just waiting for someone to come forward." In her classes, Kanter teaches the case of the upscale cookware retailer Williams-Sonoma, where the CEO repeatedly eschewed the idea of View Details
Keywords: by Carmen Nobel
  • 10 Nov 2008
  • Research Event

Social Media Leads the Future of Technology

where approximately 217 million online players interact. This is an evolving landscape, with much growth remaining, Yoffie said. Of 6.5 billion people in the world, about 1.5 billion have Internet access, more than 300 million have... View Details
Keywords: by Martha Lagace
  • 08 Jul 2024
  • Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

its own inventory. Today, Amazon is a classic example of “platformization”: The company grew from an online bookstore into a vast technological hub that provides logistics and advertising to third-party retailers and public cloud services... View Details
Keywords: by Ben Rand; Technology; Information Technology
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

Marketing is important in campaigning. It is equally important in governing. In 2008, Barack Obama won the presidency with an uplifting call for hope and change. He leveraged online media to attract volunteers and donors, building a swell... View Details
Keywords: by Christina Pazzanese
  • 21 Apr 2015
  • First Look

First Look: April 21

reappointment, the highest "no" vote for any CEO in the Standard & Poor's 500. Many speculated that he would not last long. To help boost direct sales, in October 2011, Wilson completed the acquisition of Esurance, a direct View Details
Keywords: Carmen Nobel & Sean Silverthorne
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