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      • June 1997 (Revised February 2000)
      • Case

      Walker and Company: Profit Plan Decisions

      By: Robert L. Simons and Ramsey Walker
      Ramsey Walker, a second-year MBA student, must decide how to control a family business as an absentee owner. After providing background details on the publishing industry, the case requires the reader to: 1) make a product segmentation decision; 2) prepare a profit... View Details
      Keywords: Organizational Structure; Family and Family Relationships; Market Design; Management Systems; Planning; Profit; Performance Evaluation; Segmentation; Corporate Strategy; Investment Return; Publishing Industry
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      Simons, Robert L., and Ramsey Walker. "Walker and Company: Profit Plan Decisions." Harvard Business School Case 197-084, June 1997. (Revised February 2000.)
      • June 1997
      • Case

      VeriFone: The Transaction Automation Company (A) Abridged

      By: F. Warren McFarlan
      Describes VeriFone's new organizational model and its role in catapulting VeriFone to a market leadership position. Examines the impact of information technology and information access on the ability to leverage global resources, market responsiveness, and... View Details
      Keywords: Information Technology; Organizational Structure; Globalized Markets and Industries; Information Management; Strategic Planning; Resource Allocation; Leadership Development; Information Technology Industry
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      McFarlan, F. Warren. "VeriFone: The Transaction Automation Company (A) Abridged." Harvard Business School Case 397-116, June 1997.
      • May 1997
      • Teaching Note

      Product Development Foundations, Instructor's Note

      By: Marco Iansiti
      As emphasized in the course overview, excellence in product development is built on three foundations: the activities aimed at generating, retaining, and integrating knowledge. They form the critical building blocks for the conceptualization and implementation of any... View Details
      Keywords: Knowledge Management; Product Launch; Infrastructure; Product Development
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      Iansiti, Marco. "Product Development Foundations, Instructor's Note." Harvard Business School Teaching Note 697-105, May 1997.
      • May 1997 (Revised March 1998)
      • Case

      Teradyne: Managing Disruptive Change

      By: Joseph L. Bower
      Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. Teradyne: Managing Strategic Change provides historic and administrative background for the other two cases. Teradyne: The Aurora Project deals with the problems... View Details
      Keywords: Business Startups; Disruption; Management; Market Entry and Exit; Product; Product Development; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology
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      Bower, Joseph L. "Teradyne: Managing Disruptive Change." Harvard Business School Case 397-112, May 1997. (Revised March 1998.)
      • May 1997 (Revised March 1998)
      • Case

      Teradyne: Managing Strategic Change

      By: Joseph L. Bower
      Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case provides historic and administrative background for the other two cases. Teradyne: The Aurora Project deals with the problems facing the head of a... View Details
      Keywords: Business Startups; Change Management; Business or Company Management; Market Entry and Exit; Product; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology
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      Bower, Joseph L. "Teradyne: Managing Strategic Change." Harvard Business School Case 397-113, May 1997. (Revised March 1998.)
      • May 1997 (Revised October 2007)
      • Case

      Teradyne: The Aurora Project

      By: Joseph L. Bower
      Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. Teradyne: Managing Strategic Change provides historic and administrative background for the other two cases. This case deals with the problems facing the head of... View Details
      Keywords: Business Divisions; Business Startups; Customer Satisfaction; Product Launch; Product Development; Corporate Strategy; Semiconductor Industry
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      Bower, Joseph L. "Teradyne: The Aurora Project." Harvard Business School Case 397-114, May 1997. (Revised October 2007.)
      • Article

      Implications of Ownership, Regulation, and Market Structure for Performance: Evidence from the U.S. Electric Utility Industry Before and After the New Deal

      By: Willis Emmons
      Keywords: Markets; Performance; Ownership; Energy Industry
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      Emmons, Willis. "Implications of Ownership, Regulation, and Market Structure for Performance: Evidence from the U.S. Electric Utility Industry Before and After the New Deal." Review of Economics and Statistics 79, no. 2 (May 1997): 279–289.
      • May 1997
      • Background Note

      Institutional Perspective on Management

      By: Rosabeth M. Kanter
      Discusses the dimensions of the institutional environment surrounding business, including the role of stakeholders and the need for new collaborations in emerging markets; the key assumptions of the institutional perspective on businesses and markets, especially in... View Details
      Keywords: Economics; Management Analysis, Tools, and Techniques; Management Skills; Emerging Markets; Business and Stakeholder Relations; Perspective
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      Kanter, Rosabeth M. "Institutional Perspective on Management." Harvard Business School Background Note 897-185, May 1997.
      • April 1997
      • Article

      New Product Development Structures and Time to Market

      By: S. Datar, C. Jordan, S. Kekre, S. Rajiv and K. Srinivasan
      Keywords: Product Development
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      Datar, S., C. Jordan, S. Kekre, S. Rajiv, and K. Srinivasan. "New Product Development Structures and Time to Market." Management Science 43, no. 4 (April 1997): 452–464.
      • March 1997
      • Background Note

      Note on Customer Behavior

      By: Gerald Zaltman
      A review of selected key concepts that are useful for understanding customers. The importance of understanding customers is also discussed, along with a short description of new frontiers in the study of customer behavior. View Details
      Keywords: Knowledge; Marketing; Consumer Behavior
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      Zaltman, Gerald. "Note on Customer Behavior." Harvard Business School Background Note 597-057, March 1997.
      • February 1997
      • Case

      Advent of Venture Capital in Latin America, The

      By: Debora L. Spar
      Widely regarded as the leader in international private equity, Advent International is considering the establishment of a private equity fund in Latin America in 1996. Typically, Advent entered new private equity markets through the creation of multicountry regional... View Details
      Keywords: Venture Capital; Joint Ventures; Market Entry and Exit; Globalized Markets and Industries; Financial Services Industry; Boston; Latin America
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      Spar, Debora L., and Elizabeth B. Stein. "Advent of Venture Capital in Latin America, The." Harvard Business School Case 797-077, February 1997.
      • February 1997 (Revised January 2002)
      • Case

      Launching the BMW Z3 Roadster

      By: Robert J. Dolan and Susan M. Fournier
      James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details
      Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America
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      Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Case 597-002, February 1997. (Revised January 2002.)
      • February 1997 (Revised December 1997)
      • Case

      Arbor Health Care Company

      By: Myra M. Hart and Stephanie Dodson
      A venture-funded start-up runs into trouble when health care reimbursement policies change radically. With the help of its board, the company develops a new strategy, becomes profitable, and makes a public offering. The second wave of changes introduced by Clinton... View Details
      Keywords: Industry Structures; Growth and Development Strategy; Management Succession; Business Startups; Transformation; Strategy; Venture Capital; Policy; Initial Public Offering; Health Industry
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      Hart, Myra M., and Stephanie Dodson. "Arbor Health Care Company." Harvard Business School Case 897-132, February 1997. (Revised December 1997.)
      • February 1997
      • Case

      Enron Development Corp.: The Dabhol Power Project in Maharashtra, India (B) (Abridged)

      By: Louis T. Wells Jr.
      A new administration takes power in a state in India and cancels a power project agreed upon by the previous state government and a U.S.-based energy company. The project cancellation is based on allegations of irregularities, exorbitant costs, and political pressures. View Details
      Keywords: Energy Generation; Fairness; Cost; Cross-Cultural and Cross-Border Issues; Policy; Government and Politics; Contracts; Market Entry and Exit; Negotiation Process; Conflict Management; Energy Industry
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      Wells, Louis T., Jr. "Enron Development Corp.: The Dabhol Power Project in Maharashtra, India (B) (Abridged)." Harvard Business School Case 797-086, February 1997.
      • January 1997 (Revised July 1998)
      • Case

      Dendrite International (Condensed)

      By: John A. Deighton
      This version has been shortened to concentrate on the issue of managing a long selling process and long post-sale account relationship. The focus on the pharmaceutical industry in the United States, Europe, and Japan is preserved. Broader questions of expansion into... View Details
      Keywords: Customer Focus and Relationships; Marketing Strategy; Product Development; Sales; Expansion; Chemical Industry; Pharmaceutical Industry; Japan; Europe; United States
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      Deighton, John A. "Dendrite International (Condensed)." Harvard Business School Case 597-072, January 1997. (Revised July 1998.) (request a courtesy copy.)
      • January 1997 (Revised March 1998)
      • Case

      Oscar Mayer: Strategic Marketing Planning

      By: John A. Quelch
      The marketing director of Oscar Mayer faces a series of strategic marketing options regarding established and new products, including budget and capacity allocation decisions. View Details
      Keywords: Decisions; Marketing Strategy; Product Launch; Product Development; Manufacturing Industry; Food and Beverage Industry; United States
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      Quelch, John A., Robert Drane, and Dan Kotchen. "Oscar Mayer: Strategic Marketing Planning." Harvard Business School Case 597-051, January 1997. (Revised March 1998.)
      • October 1996 (Revised December 2022)
      • Case

      Chiquita Brands International (A)

      By: Debora L. Spar and Terence Mulligan
      When a new banana import policy is implemented in 1993 by the European Union, Chiquita Brands International, the world's largest banana distributor, watches its sales and net income plummet. The policy, Council Regulation (EEC 404/93), uses a new tariff and quota... View Details
      Keywords: Plant-Based Agribusiness; Trade; Government and Politics; Policy; Market Design; Fairness; Agriculture and Agribusiness Industry; Latin America; European Union
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      Spar, Debora L., and Terence Mulligan. "Chiquita Brands International (A)." Harvard Business School Case 797-015, October 1996. (Revised December 2022.)
      • October 1996 (Revised November 1996)
      • Case

      Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution

      By: Ray A. Goldberg and Mollie H. Carter
      Boston Beer Co. revolutionized the beer industry by identifying and responding to a new consumer segment. Using the excess capacity in the brewing industry to establish contract brewing arrangements and an extremely capable sales force, the company opened the... View Details
      Keywords: Transformation; Leadership; Product Marketing; Product Development; Production; Quality; Salesforce Management; Segmentation; Food and Beverage Industry
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      Goldberg, Ray A., and Mollie H. Carter. "Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution." Harvard Business School Case 597-040, October 1996. (Revised November 1996.)
      • September 1996 (Revised September 1999)
      • Case

      Mobil USM&R (A): Linking the Balanced Scorecard

      By: Robert S. Kaplan
      The CEO of the marketing and refining division of a major oil company is in the midst of implementing a profit turnaround. He transforms the strongly centralized, functionally-organized division into 17 independent business units and 14 internal service companies. The... View Details
      Keywords: Organizational Change and Adaptation; Measurement and Metrics; Management Practices and Processes; Organizational Design; Balanced Scorecard; Corporate Strategy; Mining Industry; Energy Industry
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      Kaplan, Robert S. "Mobil USM&R (A): Linking the Balanced Scorecard." Harvard Business School Case 197-025, September 1996. (Revised September 1999.)
      • August 1996
      • Case

      ThermoLase

      By: William A. Sahlman and Andrew S. Janower
      John Hansen, CEO of ThermoLase, must develop a plan of action to exploit the company's new development-stage revolutionary hair removal technology with negligible revenues and a $500 million market capitalization. This nascent public Thermo Electron spin out company... View Details
      Keywords: Business or Company Management; Corporate Entrepreneurship; Venture Capital; Business Strategy; Growth and Development Strategy; Business Plan; Beauty and Cosmetics Industry
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      Sahlman, William A., and Andrew S. Janower. "ThermoLase." Harvard Business School Case 897-002, August 1996.
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