Marketing Plan - Publications - Faculty & Research

Profile

Ryu Kawano

office." The experience proved so rewarding that Ryu, with two HBS colleagues, submitted an entry in the social-venture track to the annual Business Plan Competition in April. "We want to create a microfinancing organization in... View Details

01 Dec 2001
News

Reaching Out

Maine. His work at two of Common Good's partner organizations — Stone Soup Foods and East End Kids Katering, both in Portland, Maine — focused on evaluating new business opportunities and developing marketing View Details

Keywords: Garry Emmons and Julia Hanna; Health, Social Assistance

01 Oct 2002
News

Faculty Research Symposium

administrators together for lively presentations by colleagues and a panel discussion on “The Market for Management Ideas,” moderated by Walter Kiechel (MBA '76/JD '77), senior vice president and executive director of HBS Publishing.... View Details

01 Mar 2003
News

All in a Day's Work

direction in the early planning stages required a fuller understanding of its financing. “I also wanted to bring better management skills to the nonprofit sector,” she adds. “I thought business school was going to be like taking medicine... View Details

Keywords: Julia Hanna; Boston Community Capital; Samsung; Management of Companies and Enterprises; Management; Real Estate

01 Jun 2009
News

IXP 2009

Piemonte, IXP associate director. “With respect to students, the key component most appreciated is the opportunity to engage in field-based exercises that allow them to interact directly with the communities and business leaders they visit.” View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

28 Jan 2014
First Look

First Look: January 28

economic trends a central economic activity and shed light on the mechanics of financial markets by providing a range of statistics and information about individual firms. They also raised questions that are still relevant today. What is... View Details

Keywords: Sean Silverthorne

14 Nov 2006
First Look

First Look: November 14, 2006

Business School Case 707-012 Clearwater was trying to market value-added products in a traditionally commodities based industry while facing supply uncertainties and regulatory, environmental, and foreign exchange challenges. Clearwater... View Details

Keywords: Sean Silverthorne

01 Oct 2000
News

Linda B. Kanner: All in the Family

"counterphobic move." Punch cards and mainframes were the technological order of the day when she enrolled at HBS, and a successful career in marketing -- including top-level positions at J. Baker Inc. and Bank of New England -- had... View Details

Keywords: Julia Hanna

Web

Commencement 2020 Address | About

our last. This is also the tenth and last time I will have the honor of speaking to a graduating class as Dean of this School as I plan to step down at the end of this year. This is certainly not how any of us had hoped to celebrate this... View Details

25 Jul 2016
Blog Post

Advice on Switching Careers While at HBS

merchandiser did or how to execute a strong digital marketing campaign. “Why would anyone already in retail even talk to me?” I wondered. The good news is there are a multitude of ways to get familiar with your desired industry here at... View Details

13 Dec 2018
Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

Cynthia says, "I wanted to pursue a career that would be personally fulfilling. As exciting as product management was, it didn't mesh with my desire to work in the food space." When Path was acquired in 2015, she had the financial means to take some time... View Details

Profile

Sorina Casian-Botez

building something lasting: helping my consulting clients thrive in an exceptionally changing economic environment, nurturing new players in the young markets that need them the most, and one day contributing to the trends of thoughts and... View Details

Keywords: Entrepreneurship; Nonprofit / Government; Consulting

28 May 2021
News

Unspent Love

marketing slogans, distribution strategies, five-year plans. By night: bubble baths, pillow forts, bedtime stories,” Kingston writes. But when Kingston was 3, her mother was diagnosed with an advanced breast cancer and began transferring... View Details

17 Mar 2015
News

The First Five Years: Adam Enbar (MBA 2010)

everything. I would get in at 6 a.m. to clean the office and make coffee, and then just do whatever needed to be done in order to move the ball forward, from sales and marketing to finance and accounting (top of my mind during the first... View Details

Keywords: Technical and Trade Schools; Educational Services

15 May 2007
First Look

First Look: May 15, 2007

orders placed for delivery tomorrow include more items for planned meals (as opposed to items for general stocking) than orders placed for delivery in the more distant future, and that groceries for planned... View Details

Keywords: Martha Lagace

Web

Leading a Family Business - Course Catalog

course you will build those skills, learning from the experiences of those who have successfully navigated the risks and rewards of being a family business leader. Career Focus: The course will be relevant if you plan to: Work for a... View Details

19 Jun 2017
News

Can Neuroscience Find You the Perfect Job?

what is the big market that you're going to address. And so always just keeping an eye on what is the bottom line. I think that was kind of helpful in thinking about pitching investors and, again, backed up by the data that we had.... View Details

August 2021
Case

Wymsee

By: Julia Austin, Sarah Mehta and Tom Quinn

Wymsee was a company that aimed to develop a mobile application (app) that would allow television audience members to identify and purchase clothing or accessories worn by characters in the program they were watching, with the Wymsee founders taking a percentage of... View Details