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Show Results For
- All HBS Web
(3,060)
- People (7)
- News (903)
- Research (1,669)
- Events (10)
- Multimedia (16)
- Faculty Publications (842)
- 19 Aug 2013
- News
Bees Make a Sweet Deal for African Farmers
world." Asked about Africa's future, Keshavjee says, "The greatest hope for the continent is the opportunity offered by the creation of regional economic groupings that will provide much larger markets than in the past. The East Africa... View Details
- Research Summary
Overview
By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
- 22 Feb 2022
- News
Brand New
World War II, members played a key role in the Normandy invasion. When Sundy left the army for the corporate world, he turned his attention to similarly storied names such as Cheerios, Betty Crocker, KitchenAid, and Maytag in his View Details
- Web
Steven B. Belkin | Baker Library
Steven B. Belkin MBA 1971, Trans National Group (TNG) Play Video duration: 1:00:57 Steve Belkin, HBS 1971. Interview conducted in June 2001 Steve Belkin, HBS 1971, is the founder of the privately held Trans National Group (TNG), a direct View Details
- Web
Native American Heritage Month | Baker Library
support the research and curriculum of the Harvard Business School today and into the future. Collection activities focus on the career and professional development needs of our MBA students and alumni, as well as on access to business content to the Harvard University... View Details
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
sites. Our online visits often come in short bursts rather than extended leisurely strolls through cyberspace. People with higher incomes spend less time online than those making less. In other words, consumers behave online in a much different way than they do in... View Details
- 01 Dec 2022
- News
Program Catalyzes New Streams of Research
HBS established the Institute for the Study of Business in Global Society (BiGS) to serve as a research-based platform that brings together a community of scholars, students, alumni, and other practitioners to find solutions to some of... View Details
Keywords: Jennifer Gillespie
- Web
Vinalhaven: The Downtown Project | Information Technology
Featured Case Vinalhaven: The Downtown Project In 2022, the small community of Vinalhaven, Maine faced big questions as it embarked on a major infrastructure initiative—the Downtown Project—to revitalize its downtown and defend against a... View Details
- 01 Mar 2012
- News
Capitalism’s New Agenda
theatrical for some people. But odd as it may seem, their concerns were not very different from the concerns we heard when we talked to business leaders around the world about the problems they thought might constitute material threats to the sustainability of View Details
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
speculation—and then, hopefully, sell it? “One of the top questions screenwriters talk about in their online communities is whether to pitch or to spec,” says Luo. In her paper published by Management Science, When to Sell Your Idea:... View Details
- 2021
- Report
The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation
By: John A. Deighton and Leora Kornfeld
This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic... View Details
Keywords: Internet and the Web; Digital Marketing; Innovation and Invention; Communication Technology; Social Media; Advertising; Value; Brands and Branding
Deighton, John A., and Leora Kornfeld. "The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation." Report, Interactive Advertising Bureau (IAB), New York, October 2021.
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
Staging the Olympics is a Herculean task. Years of preparation, including budget-busting financial requirements, a panoply of construction projects, world-class logistical and communications challenges, and event-planning needs that... View Details
- 17 Apr 2019
- News
Give It to Me Straight
the AdSense business was on fire, and when I said how many new customers we added over the last couple of months, Eric Schmidt almost fell out of his chair, and he said, "What did you say? This is incredible. Do you need more marketing... View Details
- December 1998
- Case
NHL 1998: "The Coolest Game in Nagano"
By: Stephen A. Greyser and Kirk A. Goldman
Explores the National Hockey League's participation in the 1998 Winter Olympics, for which a "winter break" was taken from the regular schedule. The benefits and risks associated with the NHL's Olympic participation are one specific focus. In addition, the case address... View Details
Keywords: Risk Management; Brands and Branding; Marketing Communications; Opportunities; Competitive Strategy; Expansion
Greyser, Stephen A., and Kirk A. Goldman. NHL 1998: "The Coolest Game in Nagano". Harvard Business School Case 599-024, December 1998.
- 01 Jun 2007
- News
More Faculty Honors
Long Run, has received the 2006 Berry-AMA Book Prize from the American Marketing Association as the best marketing book reviewed last year. For details and more faculty awards, visit... View Details
- March 1994 (Revised April 1994)
- Case
Eli Lilly and Co.: The Flexible Facility Decision--1993
By: Gary P. Pisano
In 1993, Eli Lilly is preparing to build manufacturing capacity for three new pharmaceutical products that it expects to launch in 1996. Management wrestles with a decision of whether to add specialized manufacturing capacity or flexible capacity. This question touches... View Details
Keywords: Debates; Cost vs Benefits; Decisions; Investment; Goals and Objectives; Product Launch; Production; Corporate Strategy; Pharmaceutical Industry
Pisano, Gary P. "Eli Lilly and Co.: The Flexible Facility Decision--1993." Harvard Business School Case 694-074, March 1994. (Revised April 1994.)
- Profile
Ed Rogers
conception to execution, I was surprised by the extent to which we could apply concepts we touched on in various RC classes. For instance, in our Marketing and Strategy courses, we talked a lot about how you need to position your... View Details
- 01 Dec 1998
- News
New HBS Alumni Board Members
Mortgage & Realty and Michigan Heritage Bancorp. He has led several community organizations, such as the Lansing Symphony, Capital Area United Fund, and the Voluntary Action Center in Lansing. Born in New York City and raised in Wilmette,... View Details
- 01 Mar 2012
- News
Get Creative
and collaboration. When people are surrounded by constant communication and encouragement, they can find the courage to try, fail, redo, and try again. —GE —Rosabeth Moss Kanter is the Ernest L. Arbuckle Professor of Business... View Details
- 01 Dec 2002
- News
HBS Alumni Association Board of Directors: President's Report
addition, it will examine marketing strategies for existing programs and services and evaluate their effectiveness relative to the alumni audience they are targeting. The committee will serve as a resource to the School as the capital... View Details