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Show Results For
- All HBS Web
(3,070)
- People (7)
- News (905)
- Research (1,676)
- Events (10)
- Multimedia (16)
- Faculty Publications (850)
- 19 Jun 2013
- News
Your Guide to Social Enterprise
poverty, inequality, access, and opportunity are deeply economic and political, and often persist even when the right laws are in place because of market or government failure." The chance to study with Rosabeth Moss Kanter, Jim Austin,... View Details
- 07 Nov 2016
- News
The Business of Saving Old Buildings
right around Faneuil Hall. “So that’s pretty much what I’ve associated with my success in helping bring the Faneuil Hall Markets into existence in the 1960s. “In the Architecture Heritage Foundation, I was producing a substantial cash... View Details
- 20 Feb 2013
- News
Thanking Veterans Online
Veterans Affairs benefits, Hall and fellow Army Ranger Matthew Thompson (MBA 2010) sought to create a business that would help veterans receive the benefits they deserve. The result was TroopSwap, an online source for discounts and other goodies that companies extend... View Details
- 01 Sep 2004
- News
Home Sweet (Modular) Home
drag on for weeks. Greentech’s solution? Stuntz plans to acquire a small finish-work construction company to guarantee timely completion of future projects. After an initial rush of orders, Greentech’s assembly line fell silent last winter. Looking back, Stuntz faults... View Details
- January 2006 (Revised November 2007)
- Compilation
Podcasting
By: Thomas R. Eisenmann and Kerry Herman
Profiles the nascent podcasting industry, based on a compilation of published articles. Describes factors driving industry growth, barriers to adoption, ecosystem roles, and potential business models. View Details
Keywords: Business Model; Communication Technology; Entrepreneurship; Industry Growth; Media; Internet and the Web; Technology Adoption; Media and Broadcasting Industry
Eisenmann, Thomas R., and Kerry Herman. "Podcasting." Harvard Business School Compilation 806-109, January 2006. (Revised November 2007.)
- 01 Jun 2009
- News
Martin V. Marshall Remembered
retired from the active faculty in 1993, was a marketing and advertising expert whose practice-oriented approach to teaching and course development left a lasting impact on countless Harvard MBA students and business leaders. “Marty was a... View Details
- Web
Departments | Employment
comprised of several areas, including: Development (includes fund raisers, researchers and stewardship) Alumni Relations (includes Alumni Clubs, professional career and development advisors, reunions and events teams) Alumni Marketing &... View Details
- 26 Aug 2016
- News
Improving Wellness Through Better Nutrition
With a background in consumer health care at Johnson & Johnson, when Beth Burrough (MBA 1991) joined Mom’s Meals Nourishcare as a partner and chief marketing officer in 2006, she already understood the company’s potential to improve the... View Details
- 24 Apr 2014
- News
Private capital, public good
US in 2011, a nonprofit organization dedicated to mobilizing capital to drive social progress. “The vision of expanding opportunity, by applying the rigor and discipline of markets to public goals, is what compelled me to launch Social... View Details
- 01 Sep 2011
- News
Whale Wars
all need to look beyond the buildings in front of our eyes. — Beth “MB” Thoren (MBA ’92), a graduate of the US Merchant Marine Academy, is a marketing director based in London. View Details
- 12 May 2016
- News
Food Rescue Is on a Mission
being discarded everywhere, particularly at the local Prahran market where they regularly shopped, so he researched the issue, then reached out to lend a hand. With their three young kids, the Carsons filled the back of their Volvo... View Details
Keywords: Jill Radsken
- 01 Jun 2009
- News
Alumni Books
Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property by Mark Blaxill (MBA ’84) and Ralph Eckardt (Portfolio) With the right intellectual property (IP) and the right strategies, companies can command premium prices, increase View Details
- January 23, 2023
- Article
Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines
By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details
Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
Athey, Susan, Kristen Grabarz, Michael Luca, and Nils Wernerfelt. "Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines." e2208110120. Proceedings of the National Academy of Sciences 120, no. 5 (January 23, 2023).
- 2021
- Working Paper
Assessing the Strength of Network Effects in Social Network Platforms
By: Marco Iansiti
Network effects have risen to the forefront of platform competition discussions (e.g. the House Judiciary investigation of competition in digital markets, claiming that Facebook, for example, is entrenched due to strong network effects and high switching costs). While... View Details
Keywords: Social Networks; Platform Competition; Network Effects; Competition; Social Media; Digital Platforms
Iansiti, Marco. "Assessing the Strength of Network Effects in Social Network Platforms." Harvard Business School Working Paper, No. 21-086, February 2021.
- 22 Jul 2015
- News
Supporting a Return to Work for Women Execs
them really became a full-time career.” This was in the 1990s, when Gould had a management position in marketing and strategy at Reuters and before family-friendly HR policies, such as job-sharing, had caught on with many companies. She... View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
“It was authentic, and highlighted some of the real social issues going on in rural communities across the US,” says Simon. “We weren’t going to shy away from that. We ended up building a marketing message... View Details
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
anymore. Tell a marketer that she ought to have a MySpace strategy and she'll look at you like you have a third eye. But Piskorski points out that MySpace has 70 million U.S. users who log on every month, only somewhat fewer than... View Details
- 01 Sep 2003
- News
Alumni Bookshelf
leaders. Brand Aid by Brad VanAuken (MBA ’84) (American Management Association) This reference guide is aimed at solving tough branding problems and strengthening marketing position. VanAuken offers solutions to pressing problems facing... View Details
- 01 Aug 2001
- News
HBS Alumni Association Board of Directors: President's Report
throughout the year on four specific areas, and I'd like to summarize each committee's work. Communications Under the leadership of John Hoffmann (MBA '64), this group focused on segmentation, design and content, and delivery. The... View Details
Keywords: John Hoffman
- 01 Dec 2001
- News
Reaching Out
"Many people want to spend their productive years doing something that they care about, and one way to do that is to work through the social sector on issues that markets alone don't always address," Childress says. A Two-Way Street While... View Details