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Show Results For
- All HBS Web
(3,058)
- People (7)
- News (903)
- Research (1,669)
- Events (10)
- Multimedia (16)
- Faculty Publications (845)
- Career Coach
Martha Tassinari
development, from self-assessment to networking to negotiation to professional development, with a particular focus on marketing oneself effectively (resume, LinkedIn, bio, pitch and interviewing) and navigating the network-based search.... View Details
Keywords: Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising
- 01 Dec 2016
- News
Inside the Bestseller List with James Andrew Miller
The then 24-year-old didn’t know he had something big on his hands until his agent negotiated a publishing deal: “That’s your first peek at what the market potential is,” Miller says. Miller went on to write Live from New York, a history... View Details
- 24 Apr 2014
- News
Bringing women to the boardroom table
January 2013 through March 2014, with more appointments expected in the coming year. “I saw how difficult it was for a woman to become a director: there was a gap in the market for this service,” says Stewart, herself a 20-year veteran of... View Details
- 01 Apr 2001
- News
Big Deals: Project Finance Helps Mitigate Risk in Large-Scale Investments
mitigation is the use of off-balance sheet project finance instead of traditional, on-balance sheet corporate finance. Consider, for instance, Iridium LLC, a $5.5 billion global satellite communications firm backed by Motorola that filed... View Details
- 01 Mar 2011
- News
The Rankings Game
weight is assigned to the various answers. “I think people would be surprised just how different the methodologies are,” says Brian Kenny, chief marketing and communications officer at HBS whose office... View Details
- 01 Sep 2007
- News
Getting Security Right
MILLS: Many business leaders do not know enough about markets and business practices abroad. In his many years of teaching and research on the topic of leadership, HBS professor emeritus D. Quinn Mills developed a “natural concern” about... View Details
- 01 Sep 2011
- News
Water for Life
actually paying a great deal more for their water at the time through middlemen who saw opportunity in the lack of service. By disenfranchising these traders, we earned the goodwill of the community and built a loyal View Details
- 01 Sep 2011
- News
Whale Wars
all need to look beyond the buildings in front of our eyes. — Beth “MB” Thoren (MBA ’92), a graduate of the US Merchant Marine Academy, is a marketing director based in London. View Details
- 1997
- Chapter
Winners and Losers--Industry Structure in the Converging World of Telecommunications, Computing, and Entertainment
By: D. J. Collis, P. W. Bane and S. P. Bradley
- 07 Nov 2016
- News
The Business of Saving Old Buildings
right around Faneuil Hall. “So that’s pretty much what I’ve associated with my success in helping bring the Faneuil Hall Markets into existence in the 1960s. “In the Architecture Heritage Foundation, I was producing a substantial cash... View Details
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
word-of-mouth, marketers should influence word-of-mouth, is actually not entirely correct. We still do advertising because you control 100 percent of your advertising. You have very little, sometimes no control over what other people say... View Details
- 01 Jun 2009
- News
Martin V. Marshall Remembered
retired from the active faculty in 1993, was a marketing and advertising expert whose practice-oriented approach to teaching and course development left a lasting impact on countless Harvard MBA students and business leaders. “Marty was a... View Details
- 01 Dec 2010
- News
The Father of Modern Advertising
“creative,” and suddenly agencies could bill much more for their newly developed writing and marketing services. Brands that Lasker’s agency helped make or reinvent included Goodyear, Kleenex, Palmolive, and Pepso-dent. His skill wasn’t... View Details
- November 1997 (Revised December 1999)
- Case
Cinemex
By: James L. Heskett
The founders of Cinemex, the largest capitalized venture start-up in Mexican history, are debating several issues concerning the operations of their new chain of motion picture theatres in Mexico City. The first concerns whether some seats should be left unsold to... View Details
Keywords: Business Startups; Service Operations; Debates; Venture Capital; Customer Satisfaction; Advertising; Investment; Theater Entertainment; Entertainment and Recreation Industry; Mexico City
Heskett, James L. "Cinemex." Harvard Business School Case 898-108, November 1997. (Revised December 1999.)
- 01 Oct 2001
- Research & Ideas
Connecting With Nonprofits
and cause-related marketing. This excerpt focuses on the collaborative stages.Collaborations between businesses and nonprofit organizations are becoming more prevalent, important, and complicated. Marketing plays an increasingly... View Details
Keywords: by James Austin
- May 2008 (Revised March 2010)
- Case
Palm (A): The Debate on Licensing Palm's OS (1997)
By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell
This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the... View Details
Keywords: Business Model; Debates; Decisions; Innovation and Invention; Product Launch; Production; Competition; Value Creation; Information Technology Industry
Casadesus-Masanell, Ramon, Kevin Boudreau, and Jordan Mitchell. "Palm (A): The Debate on Licensing Palm's OS (1997)." Harvard Business School Case 708-514, May 2008. (Revised March 2010.)
Rick Grinnell
Systems (acquired by IBM), TrackVia (acquired by Primus Capital) and VeloBit (acquired by Western Digital). Rick also has deep operating experience, having held senior marketing and engineering roles at Adero (acquired by Inktomi),... View Details
- 9 AM – 10 AM EDT, 19 Oct 2017
- Webinars: Trending@HBS
Innovative Finance for the Common Good
Whether it's a vaccine or green bond, drought insurance, pay-as-you-go financing for solar electricity in Kenya, or discounted metro cards in New York, innovative finance is as much about incentives and sound decision making as it is about money; when it works,... View Details
- Web
LGBTQ+ Pride Month | Baker Library
"Diversity Spotlight" feature, where you can filter for U.S. start-ups founded and led by LGBTQ+ individuals. Review Capital IQ Pro 's LGBTQ market map, which consists of companies that provide products or services to LGBTQ View Details
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
acquisition for AmEx drops. This is, in fact, what American Express has found to be the case." Another example is Cisco Systems, which hosts online communication platforms for IT professionals whose companies use Cisco's computer... View Details
Keywords: by Carmen Nobel