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  • March 2008 (Revised June 2011)
  • Case

MySpace

By: Mikolaj Jan Piskorski, David T. Chen and Carin-Isabel Knoop
The case, set in late 2007, examines what MySpace—the largest online social network—should do to respond to its agile competitor, Facebook. Since its inception MySpace had experienced phenomenal growth, acquiring 20 million members in its first 20 months of operation,... View Details
Keywords: Open Source Distribution; Partners and Partnerships; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry
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Piskorski, Mikolaj Jan, David T. Chen, and Carin-Isabel Knoop. "MySpace." Harvard Business School Case 708-499, March 2008. (Revised June 2011.)
  • 11 Oct 2006
  • Research & Ideas

U.S. Tops Business Competitiveness Index 2006

higher levels in the future," according to the report. Among the dozens of variables analyzed are production process sophistication, per capita View Details
Keywords: by Sean Silverthorne
  • 09 Mar 2010
  • First Look

First Look: March 9

International Conference on Financial Cryptography and Data Security (forthcoming) Abstract We describe a method for identifying "typosquatting," the intentional registration of misspellings of... View Details
Keywords: Martha Lagace
  • May 2002 (Revised May 2003)
  • Exercise

Endeca Negotiation, The: Hardy Smith

By: G. Felda Hardymon, Josh Lerner and Ann Leamon
Students play the role of Hardy Smith, one of the founding investors of a venture-backed enterprise software company. In the challenging financing climate of the fall of 2001, he is trying to decide what terms to offer the company as an insider-funded C-round. Presents... View Details
Keywords: Negotiation Process; Negotiation Offer; Management Teams; Venture Capital; Valuation; Software; Web Services Industry; Web Services Industry
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Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Endeca Negotiation, The: Hardy Smith." Harvard Business School Exercise 802-213, May 2002. (Revised May 2003.)
  • January 2001 (Revised May 2001)
  • Case

Return Logic, Inc. (B)

By: Richard G. Hamermesh and Michele Lutz
Highlights how multiple rounds of financing work in practice and illustrates how terms agreed to in early-stage financing deals have an impact in later financing rounds. Also illustrates ethical issues that entrepreneurs confront as they build "dot-com" ventures. View Details
Keywords: Venture Capital; Investment Funds; Private Equity; Internet and the Web; Negotiation Deal; Entrepreneurship; Ethics
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Hamermesh, Richard G., and Michele Lutz. "Return Logic, Inc. (B)." Harvard Business School Case 801-168, January 2001. (Revised May 2001.)
  • May 2002 (Revised May 2003)
  • Exercise

Endeca Negotiation, The: Steve Papa

By: G. Felda Hardymon, Josh Lerner and Ann Leamon
Students play the role of Steve Papa, the CEO and founder of a venture-backed enterprise software company. In the challenging financing climate of the fall of 2001, he knows that two different groups are about to submit term sheets for his company's C-round. He is... View Details
Keywords: Negotiation Process; Negotiation Offer; Management Teams; Venture Capital; Valuation; Software; Web Services Industry; Web Services Industry
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Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Endeca Negotiation, The: Steve Papa." Harvard Business School Exercise 802-212, May 2002. (Revised May 2003.)
  • October 2011
  • Case

Patricia Gottesman at Crimson Hexagon

By: Lena G. Goldberg and Mary Beth Findlay
After successful capital raises and significant progress in gaining market acceptance of its tools for analyzing public opinion, Crimson Hexagon's CEO prepares to address the company's investors on the question of exit strategy. View Details
Keywords: Corporate Strategy; Strategic Planning; Business and Shareholder Relations; Business and Stakeholder Relations; Policy; Web Services Industry; Web Services Industry
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Goldberg, Lena G., and Mary Beth Findlay. "Patricia Gottesman at Crimson Hexagon." Harvard Business School Case 312-068, October 2011.
  • March 2017
  • Case

Swagbucks

By: Jeffrey F. Rayport and Matthew G. Preble
In early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege’s founder and president, must decide whether to acquire MyPoints, a competitor to Swagbucks, after the company’s... View Details
Keywords: Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Technology; Online Technology; Internet; Transition; Leadership; Web Services Industry; Web Services Industry; United States
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Rayport, Jeffrey F., and Matthew G. Preble. "Swagbucks." Harvard Business School Case 817-068, March 2017.
  • November 1999 (Revised June 2000)
  • Case

VerticalNet (www.verticalnet.com)

By: Das Narayandas
VerticalNet, a leading creator of targeted business-to-business vertical trade communities on the Internet, is trying to expand its model to facilitate e-commerce. Mark Walsh, the CEO of VerticalNet, has to decide how far he can extend the firm's business model without... View Details
Keywords: Business Model; Decisions; Digital Platforms; Expansion; Internet and the Web
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Narayandas, Das. "VerticalNet (www.verticalnet.com)." Harvard Business School Case 500-041, November 1999. (Revised June 2000.)
  • February 2021 (Revised March 2022)
  • Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
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Rayport, Jeffrey F., Dan Maher, and Dan O'Brien. "TikTok in 2020: Super App or Supernova?" Harvard Business School Case 821-087, February 2021. (Revised March 2022.)
  • January 2001 (Revised April 2001)
  • Teaching Note

Lawyers & Leases TN

By: Richard G. Hamermesh and Michele Lutz
Teaching Note for (9-801-166). View Details
Keywords: Contracts; Negotiation; Entrepreneurship; Internet and the Web; Education; Education Industry
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Hamermesh, Richard G., and Michele Lutz. "Lawyers & Leases TN." Harvard Business School Teaching Note 801-353, January 2001. (Revised April 2001.)
  • 28 Apr 2010
  • Research & Ideas

Earth Day Reflections

on a company's financial, environmental, social, and governance performance and shows the relationships between them. This kind of Integrated reporting also involves leveraging... View Details
Keywords: by Staff
  • July 2019 (Revised May 2021)
  • Case

Acelerex

By: John R. Wells and Benjamin Weinstock
In early 2019, Randell Johnson, Founder and Chief Executive of Acelerex, was reflecting on the company’s first year of rapid growth and the challenges of scaling the business that lay ahead. Acelerex was riding the waves of change taking place in electrical power grids... View Details
Keywords: Energy; Energy Sources; Growth Management; Expansion; Global Strategy; Cash Flow; Energy Industry; Web Services Industry; Consulting Industry
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Wells, John R., and Benjamin Weinstock. "Acelerex." Harvard Business School Case 720-360, July 2019. (Revised May 2021.)
  • 2001
  • Book

Cases in e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Service Delivery; Marketing
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Rayport, Jeffrey F., and Bernard J. Jaworski. Cases in e-Commerce. Boston, MA: McGraw-Hill/Irwin marketspaceU, 2001.
  • November 1999 (Revised May 2001)
  • Case

AGENCY.COM (A): Launching an Interactive Service Agency

By: Ashish Nanda, Thomas J. DeLong and Scot H. Landry
Having recently launched one of Silicon Valley's first start-ups, cofounders Chan Suh and Kyle Shannon ponder whether their interactive consulting firm is prepared to bid for work from a very large client. View Details
Keywords: Business Startups; Internet and the Web; Problems and Challenges; Business Strategy; Decision Making; Entrepreneurship; Consulting Industry; Information Technology Industry
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Nanda, Ashish, Thomas J. DeLong, and Scot H. Landry. "AGENCY.COM (A): Launching an Interactive Service Agency." Harvard Business School Case 800-061, November 1999. (Revised May 2001.)
  • November 1999 (Revised October 2009)
  • Case

Virtualis Systems (A)

By: Jay O. Light and Michael J. Roberts
Describes a second-year MBA's attempts to make money for a fledgling Web-hosting business. As the case ends, he must both sort out the company's business model and financing needs, as well as select from an array of financing and acquisition alternatives. View Details
Keywords: Mergers and Acquisitions; Business Model; Business Startups; Financial Strategy; Financing and Loans; Web Services Industry
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Light, Jay O., and Michael J. Roberts. "Virtualis Systems (A)." Harvard Business School Case 800-003, November 1999. (Revised October 2009.)
  • Article

Does Your Company Need a Digital Readiness Checklist?

By: Jeffrey F. Rayport
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
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Rayport, Jeffrey F. "Does Your Company Need a Digital Readiness Checklist?" Harvard Business Review Blogs (February 9, 2010).
  • September 1985 (Revised October 1989)
  • Case

CompuServe (A)

By: James L. Heskett
Keywords: Internet and the Web; Information Technology; Information Technology Industry; Communications Industry
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Heskett, James L. "CompuServe (A)." Harvard Business School Case 386-067, September 1985. (Revised October 1989.)
  • December 2001
  • Case

Dairy.com

By: Ray A. Goldberg and James M Beagle
Dairy.com's ecommerce exchange attempts to provide value to the dairy industry through price discovery mechanisms. View Details
Keywords: Food; Innovation and Invention; Business Strategy; Technology Adoption; Internet and the Web; Price; Value Creation
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Goldberg, Ray A., and James M Beagle. "Dairy.com." Harvard Business School Case 902-415, December 2001.
  • January 2010 (Revised April 2010)
  • Case

Google in China (A)

By: John A. Quelch
In January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government? View Details
Keywords: Crisis Management; Market Entry and Exit; Business and Government Relations; Internet and the Web; Information Technology Industry; China
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Quelch, John A., and Katherine Jocz. "Google in China (A)." Harvard Business School Case 510-071, January 2010. (Revised April 2010.)
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