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  • August 2014 (Revised October 2014)
  • Case

Beyoncé

By: Anita Elberse and Stacie Smith
In December 2013, music superstar Beyoncé is about to surprise her fans with the release of her self-titled album. The team at her company Parkwood Entertainment, which general manager Lee Anne Callahan-Longo described as "a management, music, and production company... View Details
Keywords: Marketing; Beyoncé; Internet and the Web; Music Entertainment; Distribution Channels; Product Launch; Music Industry
Related
  • 02 May 2013
  • HBS Seminar

Thales Teixeira, Harvard Business School

  • 12 Mar 2008
  • Working Paper Summaries

Allocating Marketing Resources

Keywords: by Sunil Gupta & Thomas J. Steenburgh
  • April 2019 (Revised June 2019)
  • Case

From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into 'Digital Shockwaves' (A)

By: Tsedal Neeley, JT Keller and James Barnett
Thierry Breton, chairman and CEO of IT company Atos, faced a pivotal juncture. After spending eight intense years scaling the company globally to over 100,000 employees in 70 countries, he was ready to take the next crucial step. Breton was convinced that rapid digital... View Details
Keywords: Dual Digital Transformation; Transformation; Disruption; Employees; Competency and Skills; Training; Decision Making; Digital Transformation
Related

    Robert C. Merton

    Robert C. Merton is the School of Management Distinguished Professor of Finance at the MIT Sloan School of Management.

    Merton is University Professor Emeritus at Harvard University and was the George Fisher Baker Professor of... View Details

    Keywords: banking; brokerage; financial services; insurance industry; investment banking industry; retail financial services
    • July 2016
    • Case

    Spotify

    By: Anita Elberse and Alexandre de Pfyffer
    In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider... View Details
    Keywords: Entertainment; Marketing; Superstar; Music; Entertainment Marketing; Media; Digital Technology; Creative Industries; Product Portfolio Management; General Management; Management; Strategy; Internet and the Web; Open Source Distribution; Creativity; Music Entertainment; Product Marketing; Music Industry
    Related
    • 10 Sep 2014
    • HBS Seminar

    Ben Edelman, Harvard Business School

      Rosabeth M. Kanter

      Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

      Keywords: internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet
      • 12 Jul 2011
      • First Look

      First Look: July 12

      the Use of Unverifiable Estimates in Required Goodwill Impairment Authors:Karthik Ramanna and Ross L. Watts Publication:Review of Accounting Studies (forthcoming) Abstract SFAS 142 requires managers to... View Details
      Keywords: Carmen Nobel

        Das Narayandas

        Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

        Keywords: internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet
        • 2017
        • White Paper

        Medical Knowledge Synthesis: A Brief Overview

        By: Maryaline Catillon
        The value of medical research derives from its ability to impact further research and medical practice. Medical knowledge synthesis, bridging the gap between current research, future research and medical practice, is a rapidly changing industry. The expanding mass of... View Details
        Keywords: Systematic Review; Clinical Practice Guideline; Textbook; Point-of-care Resource; Health; Knowledge; Research; Practice; Health Industry
        Related
        • March 2016 (Revised May 2018)
        • Case

        Reinventing Best Buy

        By: John R. Wells and Gabriel Ellsworth
        On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales. These results were in marked contrast... View Details
        Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Information Technology; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Internet and the Web; Mobile and Wireless Technology; Resource Allocation; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul
        Related
        • 2008
        • Book

        On Competition

        By: M. E. Porter
        Competition is one of society's most powerful forces for making things better in many fields of human endeavor. The study of competition and the creation of value, in their full richness, have preoccupied me for several decades. Competition is pervasive, whether it... View Details
        Keywords: Leadership; Practice; Competitive Strategy; Theory; Value Creation
        Related
        • August 2019
        • Case

        Walmart's Omnichannel Strategy: Revolution or Miscalculation?

        By: Ramon Casadesus-Masanell and Karen Elterman
        This case describes Walmart's omnichannel strategy in 2018 as it battled Amazon for online retail market share. The case discusses Walmart's early forays into online retail, as well as its 2018 strategy, which aimed to integrate Walmart's enormous brick and mortar... View Details
        Keywords: Acquisition; Strategy; Internet and the Web; Distribution; Distribution Channels; Competition; Retail Industry; Bentonville; Arkansas; New Jersey; Seattle; United States
        Related
        • 04 May 2010
        • First Look

        First Look: May 4

        propagation are uncovered, and the limited opportunities for response by the firm are revealed. The case supports View Details
        Keywords: Martha Lagace
        • 29 Apr 2013
        • Working Paper Summaries

        Exclusive Preferential Placement as Search Diversion: Evidence from Flight Search

        Keywords: by Benjamin G. Edelman & Zhenyu Lai; Publishing; Technology
        • TeachingInterests

        Competing with Social Networks

        MBA EC 1217

        Career Focus

        Competing with Social Networks is a Strategy class targeted at students considering careers in high technology, entertainment, social media or consumer packaged goods. It will be useful... View Details

          Youngme Moon

          Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

          Keywords: internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet
          • February 2022 (Revised July 2022)
          • Supplement

          InstaDeep: AI Innovation Born in Africa (B)

          By: Shikhar Ghosh and Esel Çekin
          Karim Beguir and Zohra Slim were the co-founders of InstaDeep, a deep tech startup focusing on artificial intelligence (AI) solutions. Instadeep was one of the few companies globally that were partnering with DeepMind, an AI subsidiary of Google [Alphabet Inc.].... View Details
          Keywords: AI; Artificial Intelligence; Entrepreneurship; Operations; Business Subsidiaries; Brands and Branding; Innovation and Invention; Growth and Development Strategy; AI and Machine Learning; Technology Industry; Africa
          Related
          • 23 Apr 2013
          • First Look

          First Look: April 23

          disclosure subsidize consumers. And third, higher competition intensity tends to increase the volume of consumer information disclosed by firms. Our findings are particularly relevant to View Details
          Keywords: Sean Silverthorne