Publications

April 2008 (Revised May 2010)
Case

Visions of Web 3.0

By: Thomas R. Eisenmann and David Andrew Vivero

Explores the Semantic Web, a vision for the next generation of the World Wide Web in which information is stored in machine-readable formats. While the Semantic Web would make information more easily accessible, barriers to its adoption are very high because website... View Details

Keywords: Business Startups; Entrepreneurship; Strategy; Technology Adoption; Digital Platforms; Internet and the Web

February 2001 (Revised March 2003)
Case

i2 TradeMatrix

i2 has recently acquired Aspect Development and is incorporating Aspect's offerings into its TradeMatrix product for business-to-business e-commerce. TradeMatrix embeds i2's existing products for optimizing supply chain performance by applying advanced planning and... View Details

Keywords: Internet and the Web; Applications and Software; Organizational Culture; Mergers and Acquisitions; Information Technology Industry

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

clear: many retail segments are under assault by cheaper, more convenient retailers selling online. "The surprising thing is that despite the success of lots of big businesses in having developed Internet businesses, despite the fact that... View Details

Keywords: by Sean Silverthorne; Retail

01 Mar 2011
First Look

First Look: March 1

Strategies of Multichannel Retailers Authors:Elie Ofek, Zsolt Katona, and Miklos Sarvary Publication:Marketing Science 30, no. 1 (January-February 2011) Abstract The Internet has increased the flexibility of retailers, allowing them to... View Details

Keywords: Sean Silverthorne

November–December 2020
Article

Rethinking the On-Demand Workforce

By: Joseph B. Fuller, Manjari Raman, Allison Bailey and Nithya Vaduganathan

As companies struggle with chronic skills shortages and changing labor demographics, a new generation of talent platforms, offering on-demand access to highly trained workers, has begun to help. These platforms include marketplaces for premium expertise (such as Toptal... View Details

Keywords: Talent Acquisition; Platforms; Skilled Labor Recruitment; Gig Economy; Talent and Talent Management; Selection and Staffing; Internet and the Web; Strategy; Digital Platforms

01 Mar 2022
What Do You Think?

Is It Time for More Reverse Mentoring?

widening the generational gap in using cryptocurrency, buying and storing art and wine with nonfungible tokens, trading new kinds of securities on new internet investment sites offering new features, and thinking up new applications for... View Details

Keywords: by James Heskett

27 Nov 2017
Research & Ideas

Beware the Lasting Impression of a 'Temporary' Selfie

social channels before hiring candidates. “These temporary-sharing technologies are supposed to solve this problem of the internet never forgetting,” says Leslie K. John, the Marvin Bower Associate Professor at Harvard Business School,... View Details

Keywords: by Rachel Layne

12 Nov 2008
Research & Ideas

The Marketing of a President

before they gained traction. Negative advertising by his opponents was countered quickly, not only in ads but on the Internet as well. Seventh, he fought the ground war as brilliantly as the air war. Building on Howard Dean's 50 state... View Details

Keywords: by John Quelch

01 Apr 2002
News

Student Conferences Spark Discussion, Promote Interaction

representing 25 top MBA programs attended the conference, which brought together some two hundred speakers and panelists for an exploration of new-economy topics that ranged from the wireless Internet to digital-rights management in media... View Details

Keywords: H Naylor Fitzhugh; Colleges, Universities, and Professional Schools; Educational Services

05 Apr 2017
Research & Ideas

For Women Especially, It Pays to Know What Car Repairs Should Cost

offered them a lower price, but when women said the exact same thing, they were exploited.” Lessons for consumers Israeli studies how the internet affects interactions of both consumers and firms with each other, especially how online... View Details

Keywords: by Wendy Guild Swearingen; Auto; Service

02 Sep 2021
News

Back to School

asked Simmons to work alongside Connecticut Commissioner of Education Miguel Cardona, putting in 80 to 100 hours a week to safely reopen Connecticut schools and ensure all students had a laptop and internet access. “It was an experience... View Details

Keywords: Julia Hanna

01 Aug 1998
News

Spring Reunions: Milestones and Memories

technology and entertainment. Since graduation, his career path has wound its way through pay-per-view television programming and new media business development to his current job as president of E! Online. Based on his experience writing the business plan for another... View Details

Keywords: Eileen K. McCluskey

20 May 2013
Op-Ed

Making America an Industrial Powerhouse Again

industries. Research funded by the Defense Advanced Research Projects Agency (DARPA) sowed the seeds for the internet and advanced computer graphics. And massive investments by the National Institutes of Health in biomedical research,... View Details

Keywords: by Gary Pisano; Manufacturing

05 Aug 2002
What Do You Think?

Is Platform Leadership Old Hat or the Wave of the Future?

new book, Platform Leadership, Annabelle Gawer and Michael Cusumano offer an interesting exploration of ways in which high-tech firms such as Microsoft, Cisco, and Intel have established commanding positions in software, Internet... View Details

Keywords: by James Heskett

May 2020 (Revised August 2022)
Teaching Note

Direct to Consumer Brands

By: Sunil Gupta

In recent years, we have seen a dramatic rise of direct-to-consumer (DTC) brands. Many of these brands, such as Dollar Shave Club, Harry’s, Glossier, and Allbirds, entered mature markets dominated by established companies, and yet they grew rapidly to attain valuations... View Details

Keywords: Direct-to-consumer; Digital Marketing; Industry Evolution; Business Startups; Internet and the Web; Brands and Branding; Marketing; Change; Consumer Behavior

March 2016 (Revised August 2016)
Case

CreditEase: Taking Inclusive Finance Online

By: Michael Chu, John S. Ji and Nancy Hua Dai

The world’s largest peer-to-peer (P2P) lender annually disbursing over a million loans totaling $10 billion, China’s CreditEase, must decide whether to IPO in the NYSE its online lending platform, Yirendai, before the year-end window closes in 2015. Yirendai sought to... View Details

Keywords: Business or Company Management; Internet and the Web; Financing and Loans; Credit; Growth and Development Strategy; Financial Services Industry; China

December 2015 (Revised February 2016)
Case

Ocado

By: José Alvarez, David E. Bell and Damien McLoughlin

In 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated... View Details

February 2014
Article

Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers

By: Robert Seamans and Feng Zhu

How do firms respond to entry in multi-sided markets? We address this question by studying the impact of Craigslist, a website providing classified-advertising services, on local U.S. newspapers. We exploit temporal and geographical variation in Craigslist's entry to... View Details

Keywords: Digital Platforms; Market Entry and Exit; Internet and the Web; Newspapers; Advertising; Advertising Industry; Journalism and News Industry

June 2013 (Revised August 2013)
Case

AVA.ph: Growing a Filipino E-Commerce Company

By: William R. Kerr and Henry Motte-Munoz

AVA is a three-year old e-commerce company in the Philippines. From its early start mimicking the Gilt Groupe concept of online flash sales, the company has grown into a broader e-commerce platform for local fashion commerce. Oliver Segovia needs to evaluate where AVA... View Details

Keywords: Digital Platforms; Business Growth and Maturation; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Fashion Industry; Retail Industry; Philippines